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CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
According to Kotler and Keller (2006:589) in J.O. Nnabuko’s article in Journal of Marketing Research vol. 2.2007 opined that business organizations need to grow their revenue over time and this is done through new products developments and expansion into new markets. Since existing products of firms are vulnerable to changing
customer needs and tastes, new technologies,
shortened
life cycles
and
increased
domestic and
foreign
competition,
they
claim
that
new
products
development
domestic shapes an organizations future,
maintains and builds sales.
However, Credit cards as a new product have
contributed effectively and
efficiently
in
bringing
conveniences
to some customers in Nigeria. This
has
also helped
in eliminating
the need to
carry
any
cash
for most
purposes.
Also
in
the
reduction of amount
of cash
on the
premises.
You either get what you want or your money back. T&C Apply
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SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
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1. ANALYSIS OF THE EFFECTIVENESS OF CUSTOMER SERVICES AS A MARKETING TOOL IN THE ALUMINUM INDUSTRY IN NIGERIA
» CHAPTER ONE 1.0 INTRODUCTION A man that starts a business with a well furnished office and competent staff is incomplete without customers to secure t...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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2. THE IMPACT OF MARKETING STRATEGY ON PRODUCTIVITY: A STUDY OF FIRST BANK NIGERIA PLC
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY To achieve a set of organizational goals and objectives, companies conceptualize, design, and imp...Continue Reading »Item Type & Format: Project Material - Ms Word | 75 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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3. THE IMPACTS OF PRICING IN MARKTING OF COKE DRINKS IN ENUGU STATE.
» CHAPTER ONE 0.1 INTRODUCTION 1.1 BACKGROUND OF THE STUDY One of the most important operating decisions management must take is establishing the sellin...Continue Reading »Item Type & Format: Project Material - Ms Word | 81 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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4. THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE OF COMMUNICATION FIRM.
» ABSTRACT The purpose of this study is to highlight the strategy on how different product enhance sales performance in communication industries especia...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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5. APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON CUSTOMER SATISFACTION
» CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Marketing concept is a customer oriented philosophy which states that customer’s satisfacti...Continue Reading »Item Type & Format: Project Material - Ms Word | 65 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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6. TRENDING ISSUES AFFECTING ADVERTISING AGENCIES IN NIGERIA AND HOW THEY ARE ADAPTING TO THE CHALLENGES POSED BY THE ADVENT SOCIAL MEDIA
» CHAPTER ONE INTRODUCTION 1.0 BACKGROUND TO THE STUDY The world today has become a rendezvous for many countries courtesy of globalization, which foste...Continue Reading »Item Type & Format: Project Material - Ms Word | 67 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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7. ASSESSING THE LEVERAGE EFFECT OF E-MARKETING ON PERFORMANCE OF COMMERCIAL BANKS
» CHAPTER ONE 1.1 ... 1.2 STATEMENT OF PROBLEM Marketing is about identifying and meeting human needs profitably (Kotler and Keller, 2004). Making the r...Continue Reading »Item Type & Format: Project Material - Ms Word | 55 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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8. BUILDING A SUSTAINABLE CUSTOMER RELATIONSHIP IN AN ORGANIZATION
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Companies are increasingly focused on managing customer relationships because it explicitly recog...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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9. USES AND IMPACT OF TOTAL QUALITY MANAGEMENT IN INCREASING CUSTOMERS SATISFACTION IN NIGERIAN ICTs INDUSTRY
» CHAPTER ONE 1.0 Introduction 1.1 Background of the study Success in our modern business world depends greatly on the right approach to manage a busine...Continue Reading »Item Type & Format: Project Material - Ms Word | 152 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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10. INFLUENCE OF CUSTOMER COMPLAINTS HANDLING ON THE MARKETING PERFORMANCES IN THE SERVICE INDUSTRY: A STUDY OF SELECTED PRIVATE AND PUBLIC ENTERPRISES IN...
» INTRODUCTION 1.1 BACKGROUND OF THE STUDY The foundational objective of any good sole proprietor is usually to dispose off his goods as much as possibl...Continue Reading »Item Type & Format: Project Material - Ms Word | 102 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT