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CHAPTER ONE
1.1 BACKGROUND OF THE STUDY
Marketing as a profession consists of all individuals and organizational activities designed to facilitate and expedite exchanges so as to achieve the goals of the producers/sellers by sensing and satisfying consumers needs at an exchange process.
In line with the topic in which solutions are sort, the researcher went into the study to find the problems associated with marketing of church programmes and how satisfied the prospective and current consumers are to the services of some selected Pentecostal churches in Enugu metropolis as it is expected that each of the parties concerned need to part with something of value.
Church according to Donovan (2005:5) is a living institution which is eternally joined to Christ, whose task is to guide and bring all its children to God in his eternal kingdom.
The church as a universal entity has from the beginning of human history exerted most influence in the development of humanity. The church according to Dr Ludwig ott is a designation for the Christians cult-structure since the beginning of the fourth century.
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SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
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1. IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST BANK NIGERIA PLC
» The article on this topic (impact of customer satisfaction strategies on consumer retention in First bank Nigeria) is an extract from literature revie...Continue Reading »Item Type & Format: Project Material - Ms Word | 78 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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2. SERVICE DELIVERY AS AN INSTRUMENT OF ACCESSING COMPETITIVE ADVANTAGE IN MARKETING (A STUDY OF ZAIN NIGERIA PLC)
» TABLE OF CONTENTS Page Title Page I Certification ii Dedication iii Acknowledgements iv Table of Contents v Abstract vi CHAPTER ONE – INTRODUCTION 1...Continue Reading »Item Type & Format: Project Material - Ms Word | 67 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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3. IMPACT OF PRODUCT QUALITY ON SALES VOLUME OF AN ORGANIZATION (A CASE STUDY OF NIGERIAN BOTTLING COMPANY)
» ABSTRACT The research is focused on the impact of product quality on sales volume in Nigerian Bottling Company. The objectives of this study are to un...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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4. THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)
» The article on this topic (The impact of sales promotion strategies on customer patronage of breweries products) is an extract from the complete proje...Continue Reading »Item Type & Format: Project Material - Ms Word | 73 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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5. DETERMINANTS OF BALANCE OF PAYMENTS DISEQUILIBRIUM IN NIGERIA
» CHAPTER ONE INTRODUCTION 1.1 Background of the study Many developing countries have deficit Balance of Payments (BOP) account and face many troubles i...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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6. EFFECT OF PRICE AND PRICE CHANGE ON THE SALES OF CONSUMER GOODS
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Prices go by many names. It is all around us. The price of a worker is wages, incomes taxes are t...Continue Reading »Item Type & Format: Project Material - Ms Word | 48 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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7. ASSESSEMENT OF PERFORMANCE OF FEMALE MARKETING EXECUTIVES IN COMMERCIAL BANKS IN NIGER STATE, NIGERIA
» CHAPTER ONE INTRODUCTION 1.1 Background of the study The female executives that are working in banks today making use of this opportunities, not only ...Continue Reading »Item Type & Format: Project Material - Ms Word | 118 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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8. A CRITICAL ANALYSIS OF THE IMPLEMENTATION OF ELECTRONIC MARKETING STRATEGIES BY LARGE SCALE INDUSTRIES IN NIGERIA
» CHAPTER ONE INTRODUCTION 1.9 BACKGROUND OF THE STUDY Today’s business is moving to another level in the satisfaction of human wants and needs. C...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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9. EFFECT OF MARKETING RESEARCH ON PRODUCT DEVELOPMENT (A CASE STUDY OF DEMAS FOOD LIMITED, EKET) AKWA IBOM STATE
» CHAPTER ONE1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY Today’s world is characterized by major changes in market and economic conditions, coupled with ...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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10. THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS
» The article on this topic (the effect of price and price changes on sales of consumer goods) is an extract from the complete project material. The com...Continue Reading »Item Type & Format: Project Material - Ms Word | 75 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT