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CHAPTER ONE
1.1 BACKGROUND OF THE STUDY
Marketing as a profession consists of all individuals and organizational activities designed to facilitate and expedite exchanges so as to achieve the goals of the producers/sellers by sensing and satisfying consumers needs at an exchange process.
In line with the topic in which solutions are sort, the researcher went into the study to find the problems associated with marketing of church programmes and how satisfied the prospective and current consumers are to the services of some selected Pentecostal churches in Enugu metropolis as it is expected that each of the parties concerned need to part with something of value.
Church according to Donovan (2005:5) is a living institution which is eternally joined to Christ, whose task is to guide and bring all its children to God in his eternal kingdom.
The church as a universal entity has from the beginning of human history exerted most influence in the development of humanity. The church according to Dr Ludwig ott is a designation for the Christians cult-structure since the beginning of the fourth century.
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SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
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1. CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE NIGERIA BANKING INDUSTRY
» CHAPTER ONE INTRODUCTION 1.1. Background of the Study The banking sector is becoming increasingly competitive around the world. Today, many businesses...Continue Reading »Item Type & Format: Project Material - Ms Word | 82 pages |
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2. IMPACT OF BRANDING AND PACKAGING ON SALES TURN OVER OF NESTLE FOOD NIGERIA
» CHAPTER ONE 1.0 INTRODUCTION One element that has undergone tremendous change in the past decade is branding and packaging according to Rahim, liberal...Continue Reading »Item Type & Format: Project Material - Ms Word | 56 pages |
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3. INFLUENCE OF CELEBRITY ENDORSEMENT ON CONSUMER BRAND PREFERENCE OF SELLECTED BEVERAGE BRANDS IN NIGERIA
» CHAPTER ONE Introduction 1.1 Background of the Study The contemporary society is characterized with globalization and competition, because most consum...Continue Reading »Item Type & Format: Project Material - Ms Word | 142 pages |
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4. IMPACT OF FAKE DECEPTIVE ADVERTISING ON CONSUMERS PURCHASING INTENTION IN NIGERIA (CASE STUDY OF NIGERIA TELECOMMUNICATION INDUSTRY)
» CHAPTER ONE INTRODUCTION BACKGROUND OF STUDY The essence of being in business by any business outfits is to produce for sales and profits. In order to...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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5. EFFECTS OF MOTIVATION ON SALESFORCE PERFORMANCE IN GUINNESS NIGERIA PLC AND MOBILE TELECOMMUNICATION NETWORK IN SOUTH-EAST, NIGERIA
» ABSTRACTThis study was conducted to evaluate the effects of motivation on sales force performance in Guinness Nigeria Plc and MTN in South East. The m...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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6. EFFECTS OF PRICING ON CONSUMPTION OF CHAMPION LAGER BEER IN UYO METROPOLIS
» ABSTRACT The purpose of this study was to ascertain Pricing Effects on Consumption of Champion Lager Beer in Uyo Metropolis. The Ex post Facto design ...Continue Reading »Item Type & Format: Project Material - Ms Word | 43 pages |
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7. IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER BEHAVIOR AND SALES VOLUME OF AN ORGANIZATION (A CASE STUDY OF PAMPERS)
» Abstract The use of celebrities has been adopted by various organizations in advertising products and services. Celebrity endorsements are now common ...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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8. THE PRACTICE OF PUBLIC RELATIONS IN THE CATHOLIC CHURCH (A STUDY OF SOME SELECTED CATHOLIC CHURCHES IN ENUGU URBAN)
» CHAPTER ONE BACKGROUND OF THE STUDY INTRODUCTION The church like every other human organization needs the understanding, goodwill and continued suppor...Continue Reading »Item Type & Format: Project Material - Ms Word | 112 pages |
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9. CONSUMER'S PERCEPTION OF BRANDING AND PACKAGING ON SALES OF COSMETICS PRODUCTS
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The topic of this research work is “The consumer’s perception of branding and packaging on sa...Continue Reading »Item Type & Format: Project Material - Ms Word | 57 pages |
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10. THE SIGNIFICANCE OF DEITIES IN THE CONTEMPORARY NSUKKA NORTHERN IGBOLAND
» CHAPTER ONE 1.1 BACKGROUND TO THE STUDY Events in the recent past connected with some deities in Igboland reveal that deities’ regime is not yet...Continue Reading »Item Type & Format: Project Material - Ms Word | 142 pages |
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