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CHAPTER ONE
1.1 BACKGROUND OF THE STUDY
Marketing as a profession consists of all individuals and organizational activities designed to facilitate and expedite exchanges so as to achieve the goals of the producers/sellers by sensing and satisfying consumers needs at an exchange process.
In line with the topic in which solutions are sort, the researcher went into the study to find the problems associated with marketing of church programmes and how satisfied the prospective and current consumers are to the services of some selected Pentecostal churches in Enugu metropolis as it is expected that each of the parties concerned need to part with something of value.
Church according to Donovan (2005:5) is a living institution which is eternally joined to Christ, whose task is to guide and bring all its children to God in his eternal kingdom.
The church as a universal entity has from the beginning of human history exerted most influence in the development of humanity. The church according to Dr Ludwig ott is a designation for the Christians cult-structure since the beginning of the fourth century.
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SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
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1. THE IMPACT OF PHYSICAL DISTRIBUTION CHANNELS IN MARKETING OF AGRICULTURAL PRODUCE: A CASE STUDY OF PERISHABLE AGRICULTURAL PRODUCE IN BOKI L.G.A
» ABSTRACT Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The in...Continue Reading »Item Type & Format: Project Material - Ms Word | 76 pages |
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2. THE EFFFCT OF ONLINE ADVERTISING ON CONSUMER BUYING BEHAVIOR USING STUDENTS OF FED. POLY BIDA
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY New technological inventions can have a great impact in organizations through its contributions t...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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3. IMPACT OF THE EXPORT PROCESSING ZONES ON THE EXPORTATION OF CASHEW NUTS IN NIGERIA
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Nigeria as a developing country is known for producing and marketing of primary products. Its agr...Continue Reading »Item Type & Format: Project Material - Ms Word | 138 pages |
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4. THE IMPACT OF PERSONAL SELLING ON THE SALES OF DURABLE CONSUMER GOODS
» ABSTRACT This project is focused on the impact of personal selling on the sales of durable consumer goods of NASCO carpet Jos. It is common knowledge ...Continue Reading »Item Type & Format: Project Material - Ms Word | 56 pages |
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5. INFLUENCE OF CORPORATE RESTRUCTURING ON THE PERFORMANCE OF NIGERIAN BANKS
» CHAPTER ONE xi 1.1 BACKGROUND OF THE STUDY Corporate restructuring as a management concept refers to one of the long range planning techniques availab...Continue Reading »Item Type & Format: Project Material - Ms Word | 182 pages |
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6. THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN MARKETING OF COSMETICS (A CASE STUDY OF BIANCA COSMETICS ENUGU)
» ABSTRACTThis research work is centered on the effectiveness of personal selling in the marketing of cosmetics. It is necessitated by managerial uncert...Continue Reading »Item Type & Format: Project Material - Ms Word | 56 pages |
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7. THE MARKETING SEGMENTATION AS A MEANS OF ORGANIZATIONAL PERFORMANCE
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY It is usually impossible for a particular organization to have a comprehensive knowledge of all t...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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8. AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)
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9. THE INFLUENCE OF ADVERTISING ON THE CONSUMPTION PATTERN OF CIVIL SERVANTS AND BUSINESS COMMUNITY IN EBONYI STATE AND ENUGU METROPOLIS
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10. AN INVESTIGATION ON THE EFFECT OF VARIOUS PACKAGING MATERIALS ON THE QUALITY ATTRIBUTES OF SUYA
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