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CHAPTER ONE
1.1 BACKGROUND OF THE STUDY
Marketing as a profession consists of all individuals and organizational activities designed to facilitate and expedite exchanges so as to achieve the goals of the producers/sellers by sensing and satisfying consumers needs at an exchange process.
In line with the topic in which solutions are sort, the researcher went into the study to find the problems associated with marketing of church programmes and how satisfied the prospective and current consumers are to the services of some selected Pentecostal churches in Enugu metropolis as it is expected that each of the parties concerned need to part with something of value.
Church according to Donovan (2005:5) is a living institution which is eternally joined to Christ, whose task is to guide and bring all its children to God in his eternal kingdom.
The church as a universal entity has from the beginning of human history exerted most influence in the development of humanity. The church according to Dr Ludwig ott is a designation for the Christians cult-structure since the beginning of the fourth century.
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SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
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1. THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN ORGANIZATION (A CASE STUDY OF PZ CALABAR)
» ABSTRACT Product is a very important part of the marketing mix, and consumers want and satisfaction serve as the yardstick for creating it. Hence prod...Continue Reading »Item Type & Format: Project Material - Ms Word | 69 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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2. ASSESSMENT OF NEW PRODUCT DEVELOPMENT AND MANAGEMENT IN NIGERIA: A STUDY OF UNLIEVER NIGERIA PLC
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY New product development process allows firms to deal with progressively intensive competition whe...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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3. THE IMPACT OF SEGMENTATION ON THE MARKETING OF GOVERNMENT PROGRAMMES IN SELECTED LOCAL GOVERRNMENT AREAS IN ENUKGU STATE
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Nwankwo (1992:1) defined government as a body of persons and institutions or agencies that make a...Continue Reading »Item Type & Format: Project Material - Ms Word | 62 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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4. AN INVESTIGATION INTO SPORT SPONSORSHIP AS A MARKETING TOOL A STRUCTURED LITERATURE REVIEW
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study In modern marketing, companies and their brands are competing heavily to hold existing and to gai...Continue Reading »Item Type & Format: Project Material - Ms Word | 88 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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5. THE EFFECT OF PACKAGING ON SALES OF GOODS
» CHAPTER ONE 1.0 INTRODUCTION Packaging is a marketing tool and it is closely interwoven with the performance of marketing functions. It is concerned w...Continue Reading »Item Type & Format: Project Material - Ms Word | 65 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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6. MARKETING OF STOCKS IN THE NIGERIAN STOCK EXCHANGE MARKET: THE EXPERIENCE IN ENUGU AND ONITSHA
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The term “the Stock Market” is a concept for the mechanism that enables the trading o...Continue Reading »Item Type & Format: Project Material - Ms Word | 112 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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7. THE IMPACT OF ADVERTISING ON THE CONSUMPTION OF CONSUMER GOODS: A CASE STUDY OF GOVERNMENT PAID WORKERS (CIVIL SERVANT) IN ENUGU STATE
» CHAPTER ONE INTRODUCTION Advertising is a powerful marketing communication tool used by companies to fulfill the promotional task. It is an impersonal...Continue Reading »Item Type & Format: Project Material - Ms Word | 91 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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8. AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)
» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Advertisement is one of the four major tools that companies use to direct persuasive communication to...Continue Reading »Item Type & Format: Project Material - Ms Word | 62 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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9. SALES PROMOTION AS A MANAGERIAL TOOL IN BUSINESS ORGANISATION (A CASE STUDY BANK PLC)
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY Sales promotion, a key ingredient in marketing campaigns; the need to promote a product, service ...Continue Reading »Item Type & Format: Project Material - Ms Word | 69 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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10. EFFECT OF ENTREPRENEURSHIP MARKETING PRACTICE ON THE PERFORMANCE OF SMEs IN NIGERIA( A CASE STUDY OF LAGOS STATE)
» CHAPTER ONE INTRODUCTION Background of Study Ensuring long term organizational performance is a challenge in our present technology driven and competi...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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