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ABSTRACT
This study focused on influence of sales promotion on consumer patronage of noodles in Nnamdi Azikiwe University Awka. Sales promotion is a key ingredient in marketing campaigns, consists of a collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular products or service by consumers or the trade. Based on the above the objective of this study is to determine the influence price packs, context and coupons on consumer patronage of noodles. A survey research design was employed. The population of the study was 399 consumers of noodles, 283 respondents returned their questionnaire. Data was analyzed using descriptive statistics and Pearson moment correlation. The findings revealed that all the independent variables ( price packs, contest and coupons) had significant relationship with customer patronage. Finally, the study recommended that noodles industries or companies should continue to ensure that they use price packs, contest and coupons to influence customer patronage by maintaining their current effort and improve on them when necessary.
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SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
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1. A STUDY INTO THE CHALLENGES AND PROSPECTS OF MARKETING NIGERIAN MADE COMPUTER SOFTWARES
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Software produced within Nigeria by its citizens is in other words referred to as Made in Nigeria...Continue Reading »Item Type & Format: Project Material - Ms Word | 55 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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2. THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)
» The article on this topic (The impact of sales promotion strategies on customer patronage of breweries products) is an extract from the complete proje...Continue Reading »Item Type & Format: Project Material - Ms Word | 73 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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3. EFFECTIVENESS OF STRATEGIC MARKETING IN NIGERIAN BANKS: A STUDY OF SOME SELECTED BANKS
» CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Given the trend of every aspects of economic activities globally and particularly Nigeria, it is imperative fo...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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4. REDUCING POVERTY THROUGH INFO-ACTION: STUDY OF NATIONAL POVERTY ERADICATION PROGRAMME AND ENUGU STATE MINISTRY OF HUMAN DEVELOPMENT AND POVERTY REDUC...
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The worrisome level of poverty and understanding how to reduce or eradicate the scourge of povert...Continue Reading »Item Type & Format: Project Material - Ms Word | 92 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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5. BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA
» CHAPTER ONE INTRODUCTION ​1.2. BACKGROUND OF THE STUDY For several years, a revolution in marketing communication has been developing, that is,...Continue Reading »Item Type & Format: Project Material - Ms Word | 92 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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6. Effects of Dividend Policy on Share Pricing of UBA Stock: 1979-1993
» INrl'RODUCri'fON The Stoclc Exchange is essenlially a capitalist insti(ution, Okafor (1983, p. 91). Illat is why i t is exlre~nelyimportant, i n tllc ...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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7. THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION
» ABSTRACT The subject of Customer Relationship marketing, Customer Satisfaction and Customer Retention has become a global issue. The study sought to e...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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8. STRATEGIC PLANNING: A VERITABLE TOOL IN THE PRACTICE OF PUBLIC RELATIONS (A STUDY OF ANAMBRA STATE PRIMARY EDUCATION BOARD, (SPEB) AWKA)
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND The practice relations has been with man since time immemorial. Man, both in the past and in the present, wish...Continue Reading »Item Type & Format: Project Material - Ms Word | 87 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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9. A STUDY OF SELECT TELEVISION PROGRAMME PREFERENCES AMONGST YOUTHS IN NSIT UBIUM L.G.A
» ABSTRACT The bid to assess the television programme preference of youths in Nsit Ubium Local Government Area let to this research work. The research w...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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10. EFFECTS OF SALES PROMOTION ON ORGANIZATIONAL PERFORMANCE
» CHAPTER ONE INTRODUCTION 1.1 Background information The business environment has become very competitive in the 21st century due to the growth in tech...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT