Get the complete project »
- The Complete Research Material is averagely 50 pages long and it is in Ms Word Format, it has 1-5 Chapters.
- Major Attributes are Abstract, All Chapters, Figures, Appendix, References.
- Study Level: BTech, BSc, BEng, BA, HND, ND or NCE.
- Full Access Fee: ₦4,000
The concept f corporate social responsibility has generated a lot of controversy over the years. While some executives and economists argue that the business of business is business alone, some strongly believe that business should become more involved with public interest.
This study is thus an attempt to have insight into the extent do which Guinness Nigeria Plc has been socially responsible to the needs of the different interest groups in the community in which it operates.
1.1 BACKGROUND OF THE STUDY
The concept of business social responsibility has continued to evolve and expand. Currently, the adequate and efficient use of resources to make profit is still seen as the primary social responsibility of business organizations.
The idea of corporate social responsibility started in the early stage of the twentieth century. Interestingly and good enough, it began from business executives who believed that corporations have an obligation to use their resources in ways that would benefit the entire society.
Nevertheless, the role of business firms is that of producing good sand services at a profit social expectations of business have increased so well that there is a need for social attention in order to narrow the gap between expectations and response and keep business in tune with the society. While an organization is concentrated in establishing its goals, objective developing and executing strategies for achieving its stated purpose, it should also recognized the fact that it operates within an environment which expects it to operate in such a manner that would not harm the particular environment.
Furthermore, this issue is so important to business organization in that if adequately maintained, it brings about good relationship between the organization and the society. In view of these, study which is narrowed down to Guinness Nigeria Plc can approximately be described as one of the most prominent and well-known company in the country. The company celebrated its 50th year (Golden Jubilee) in the year 2002. now, it is obvious that it has been in existence since the past 53 years in Nigeria and the demand for its product, no doubt has continued to grow and it has indeed remained consistently high all through the years.
This company majors in the production of small and big Guinness stout beer, harp, gulder, spasrk, malta Guinness, it also produced satzenbrau beer. This company has brouches in various pasrts of the country since early seventies, precisely 1974. its first production plant was established at Ikpoba scope in Benin city. Till today, the company has continued to grow and it remains of the most dominant and prominent companies in the brewery industry.
1.2 STATEMENT OF THE PROBLEM
A majority of Nigerian business organization have not shown sufficient interest to social responsibility. At present, many Nigerian businessmen’s attitude to social responsibility is that of non-challancy, they don’t see it as their responsibility. Nowadays this belief has resulted in conflicts especially in this era where greater number of people now believe that corporation should actively exist between the people and the organization. For this enhances the smooth running of business by the organization and maximum support by the society. In order to the maximum support by the society, the organization has to employ the following strategies reducing population, plans to educate the people, institute as public health care, employ the people of the area, it should also engage herself in environmental protection prgramme, see to the welfare of the people at large.
The issue of corporate social responsibility is treated within the context of this research work in relation with Guinness Nigeria Plc Aba activities with respect to consumers, employees and the public (community) perception to the issue by both community members and management of Guinness Nigeria seem to differ based on each group preferential needs, motives, valves, goals and aspirations. Guinness Nigeria is constantly maximizing profit but not much attempt have been made in balancing ethics with economics. A balance has to be struck between the actions of Guinness Nigeria which is profit maximization and the community wants. In the light of the above, this study attempts to determine the extent at which Guinness Nigeria Plc Aba has been socially responsible to the needs of the country.
1.3 PURPOSE OF STUDY
Social involvement has not replaced the basic economic role of business in society, but it does not introduce new goal for business to pursue and new constraints on how business will operate. Thus, this study has to highlight on these goals and constraints.
The following aims and objectives of this study came to mind in the choice of this topic:
(1) To evaluate the extent of Guinness Nigeria Plc Aba city involvement in social affairs.
(2) To identify the role it is expected to play in the area of corporate social responsibility.
(3) To know the impact of social responsibility an a company and the society
(4) To ascertain public impression, opinion and perception on the company.
1.4 SCOPE OF STUDY
In order to be able to effectively evaluate the activities of business corporations and the community in which they operate in terms of their social responsibility, this study will narrow down to determine how socially responsibility (Guinness Nigeria Plc Aba and the inhabitants of the environ.
1.5 RESEARCH QUESTION
The following questions have been raised in order to emphatically test the result from the questions in my questionnaire. The result of these questions in will form the basis for my conclusions and recommendations:
(1) Is the company concerned about the welfare of the people
(2) Does Guinness Aba contribute positively to the standard of living of the country.
(3) Does the community derive any benefit from the company at all.
(4) What is the perception of the public on the company about its involvement in social responsibility.
Answers to these questions would be a immense benefit in making meaningful recommendations which will aid the business corporate and government in its policy formulations.
1.6 SIGNIFICANCE OF THE STUDY
“A healthy business and a sick society are hardly compatible”, noted Peter Drucker (1980: 10). Business corporations constantly exercising responsibility is a way to reduce or avoid public criticism that leads to government regulations and which is made do make business corporations respond to the societal demands. This is because the long run self interest of business are served by energetic social responsibility.
Since Guinness Nigeria Plc is part of a major multinational corporation operating in Nigeria, becomes necessary to embark on a study of a multinational; corporation and its social responsibility with special attention on Guinness Plc’s actions Aba.
It is expected that finding would be useful to the organization in decision making and will help government in policy formulation. Furthermore, this study will serve to broaden the frontiers of knowledge and drop the attention of business corporations in the role they are expected to play in the society in which they operate. The emphasis of this study is on business society relation.
1.7 LIMITATION OF STUDY
The limitations of the study are associated with the diverse nature, attitude and perception of managers, most of whom did not consider it worthwhile offering their assistance in providing answers to the questionnaire. Majority were skeptical in providing required information.
There were problems of generating information from respondents as most of them were illiterates. There was also the problem of financial restraints which did not enable me travel far and wide and as frequent as necessary. These problems invariably lead to time and constraints.
1.8 DEFINITION OF TERMS
Corporate social responsibility:
This is what business should do to tackle and solve the problem of the society.
Corporate social responsiveness:
This means knowing how to manage a company’s relationship with external social political and government forces
This means the principle of conduct used to govern decision making.
You either get what you want or your money back. T&C Apply
You can find more project topics easily, just search
SIMILAR ACCOUNTING FINAL YEAR PROJECT RESEARCH TOPICS
1. THE ROLE OF BANK IN SMALL AND MEDIUM BUSINESS ENTERPRISE IN NIGERIA (A CASE STUDY UBA, AKWA IBOM STATE)» ABSTRACT The research study examines the role of commercial bank in financing small scale enterprises in Uyo, Akwa Ibom State. The primary purpose of ...Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY A business combination takes place when two or more business organization come together to fo...Continue Reading »
3. OWNERSHIP STRUCTURE AND THE INFORMATIVENESS OF ACCOUNTING EARNINGS OF LISTED DEPOSIT MONEY BANKS IN NIGERIA» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Accounting has developed over time as an essential stewardship function, which enables owners of ...Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Every organisation, whether small, medium or big is established to achieve specific target object...Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BRIEF OVERVIEW OF THE SUBJECT OF STUDY It is generally agreed that finance is the main stay of any economy, be it pub...Continue Reading »
6. THE IMPACT OF FINANCING INFRASTRUCTURAL FINANCING (A CASE STUDY OF AKWA IBOM STATE GOVERNMENT FROM 1999-2006).» CHAPTER ONE 1.1 INTRODUCTION (BACKGROUND OF THE STUDY) Part of developments in any country is widely held to be infrastructural. Infrastructural devel...Continue Reading »
7. THE IMPACT OF MICROFINANCE BANKS IN STIMULATING THE BANKING HABIT OF RURAL DWELLERS IN NIGERIA (A CASE STUDY OF ROYAL TRUST MICRO FINANCE BANK, IJU-I...» ABSTRACT Microfinance banks are banks that provide banking or financial services other than services provided by commercial banks targeted at people l...Continue Reading »
» CHAPTER ONEINTRODUCTIONThe applications of Accounting Information have contributed to the growth and development of every business entity. Non profit ...Continue Reading »
» ABSTRACT This possibility of a firm to survive both in the short run and long run depends on how effective and efficient management of working capital...Continue Reading »
10. THE IMPACT OF ACCOUNTING INFORMATION ON BANK LENDING DECISION A CASE STUDY OF UNITED BANK OF AFRICA» ABSTRACT Information is considered as a vital tool in any decision situation. Since we are aware that commercial banks make decision regularly on appl...Continue Reading »