THE DEVELOPMENT AND PROMOTION OF JACARANDA POTTERY FOR SUSTANABLE TOURISM DEVELOPMENT IN CHIKUN LOCAL GOVERNMENT OF KADUNA STATE

THE DEVELOPMENT AND PROMOTION OF JACARANDA POTTERY FOR SUSTANABLE TOURISM DEVELOPMENT IN CHIKUN LOCAL GOVERNMENT OF KADUNA STATE

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CHAPTER I

(INTRODUCTION)

1.1     BACKGROUND OF THE STUDY

          Nigeria is sitting on a tourism goldmine, which is as rich if not richer than oil.   The tourism industry boasts of potentials capable of generating significant     investments toward economic development (Kraal, 1993). In-spite of enormous          opportunities for wealth creation, growth of national income, foreign exchange    earnings, labour intensive employment opportunities, government revenue and        improved standard of living of people in general that abound in the tourism   sector, the contribution of tourism to economic development in Nigeria leaves          much to be desired. It is regrettable that despite strong evidence that the tourism    sector has good potentials for socio-economic development, these have not yet       been fully realized in the country. It is true that Nigeria has been generating     revenue from the tourism sector, however, such revenue generated is highly         insignificant compared to the potential the industry has.

          The fact that tourism in Nigeria has not got to the expected height is attributed to several factors. In 1992 at the Rio Earth Summit, 178 governments approved   Agenda 21 and the Rio Declaration. Agenda 21 offered a blueprint for    sustainable development, while the Rio Declaration articulated the main     principles for sustainable development in the 21st century. Both documents    challenged organizations, governments and industries to work towards   maximum levels of sustainability, a number of countries in Africa and the     Pacific consider tourism to be an important vehicle for economic and social           development. The tourism industry has the potential to generate foreign exchange earnings, create employment, promote development in various parts        of the country, reduce income and employment disparities among regions,    strengthen linkages among many sectors of the national economy and help to        alleviate poverty. However, this standard view of the tourism industry does not   give a complete picture of the potential contribution that tourism can provide for developing countries. A more complete viewpoint can be provided by the     concept of sustainable tourism development, because it can help policy-makers        make more effective policies and plans designed to realize the full social and           economic potential of the tourism industry. Sustainable tourism development is     premised on the responsibility of governments and all stakeholders in the     tourism sector to ensure that long-term prosperity and the quality of life of           future generations is not placed at risk.

1.2     STATEMENT OF THE PROBLEMS

          Tourism is expected to foster economic growth through foreign exchange           earnings and increase in state revenue and at a second level, on the           improvement in the people’s wellbeing in the areas of job creation, revenue and           sustainable development (Nwidum, 2007). In 1995, tourism was responsible for           over 100 million jobs world-wide and from 2005 onward, the figure was expected to increase to 300 million (Sheldon, 1997). However as observed by        Etuk (2012), the performance of Nigeria in the tourism sector is still very poor         when compared with the scorecards of other countries. In a country like       Zimbabwe, tourism is the largest contributor to the Gross domestic product          (G.D.P) after manufacturing and agricultural sectors. Other countries like    Kenya, South Africa and Gambia have impressive performance than Nigeria.        Although many factors can be understood to threaten the development of    tourism in Nigeria, such as infrastructural.

1.3     OBJECTIVE OF THE STUDY

          This research work is set to explore on the development and promotion of           Jacaranda pottery for sustainable Tourism in Chikun local government area           (L.G.A) of Kaduna State with other objectives as follows:

Ø How to develop and promote the sustainability of tourist centers (Jacaranda pottery) to be enjoyed by future generations and how its long term survival must not be prejudiced by short-term considerations.

Ø   How the relationship between tourism and environment can be managed so that the environment is sustainable in the long term.

Ø  Managing Jacaranda pottery development and promotion activities so as to give proper importance to the nature and character of the place (Jacaranda) in which it is sited.

Ø  Highlight, tourism and give recognition to it as a positive activity with a potential benefit to the local community.

1.4     SIGNIFICANCE OF THE STUDY

          This research work highlights on the development and promotion of Jacaranda           pottery in Chikun L.G.A of Kaduna State as a means of sustainable tourism           development. It is believed that the findings of this research work should           provide detailed information on the how to promote and develop tourist centers           within local communities for a sustainable development and long term survival.           It is also expected that the study will benefit the other industries and           management.

          The research will also have a significance difference to the researcher. This is           because the study will expose the researcher to so many related areas in the           course of carrying out his research. This will enhance the researcher’s           experience, knowledge and understanding on tourism promotion and           management for a sustainable development.

1.5     SCOPE OF THE STUDY

          This research work is will be conducted with 100 respondents and the analysis           for the research work will employ the use of chi-square and table percentage           analysis. Also, work covered Jacaranda pottery in chikun L.G.A of Kaduna           State, and all its activities. Finally, the whole of the research work will be           conducted within a period of six weeks.

1.6     RESEARCH QUESTION

          The research work is guided with same research question, which will be           administered and distributed among the researchers area of study. The questions           were carefully structured to gather information for better understanding of the           research work.

Ø How is the promotion of Jacaranda pottery, managed for a long term survival of sustainable development?

Ø  Is the activities carried out at Jacaranda related or gives proper importance to the nature of the tourist center?

Ø Do you find Jacaranda pottery more interesting each time you visit it for the past years you have known the tourist location?

Ø What have been the potential benefits of the Jacaranda pottery to the local community?


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