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1.1 BACKGROUND OF THE STUDY
Nigeria is sitting on a tourism goldmine, which is as rich if not richer than oil. The tourism industry boasts of potentials capable of generating significant investments toward economic development (Kraal, 1993). In-spite of enormous opportunities for wealth creation, growth of national income, foreign exchange earnings, labour intensive employment opportunities, government revenue and improved standard of living of people in general that abound in the tourism sector, the contribution of tourism to economic development in Nigeria leaves much to be desired. It is regrettable that despite strong evidence that the tourism sector has good potentials for socio-economic development, these have not yet been fully realized in the country. It is true that Nigeria has been generating revenue from the tourism sector, however, such revenue generated is highly insignificant compared to the potential the industry has.
The fact that tourism in Nigeria has not got to the expected height is attributed to several factors. In 1992 at the Rio Earth Summit, 178 governments approved Agenda 21 and the Rio Declaration. Agenda 21 offered a blueprint for sustainable development, while the Rio Declaration articulated the main principles for sustainable development in the 21st century. Both documents challenged organizations, governments and industries to work towards maximum levels of sustainability, a number of countries in Africa and the Pacific consider tourism to be an important vehicle for economic and social development. The tourism industry has the potential to generate foreign exchange earnings, create employment, promote development in various parts of the country, reduce income and employment disparities among regions, strengthen linkages among many sectors of the national economy and help to alleviate poverty. However, this standard view of the tourism industry does not give a complete picture of the potential contribution that tourism can provide for developing countries. A more complete viewpoint can be provided by the concept of sustainable tourism development, because it can help policy-makers make more effective policies and plans designed to realize the full social and economic potential of the tourism industry. Sustainable tourism development is premised on the responsibility of governments and all stakeholders in the tourism sector to ensure that long-term prosperity and the quality of life of future generations is not placed at risk.
1.2 STATEMENT OF THE PROBLEMS
Tourism is expected to foster economic growth through foreign exchange earnings and increase in state revenue and at a second level, on the improvement in the people’s wellbeing in the areas of job creation, revenue and sustainable development (Nwidum, 2007). In 1995, tourism was responsible for over 100 million jobs world-wide and from 2005 onward, the figure was expected to increase to 300 million (Sheldon, 1997). However as observed by Etuk (2012), the performance of Nigeria in the tourism sector is still very poor when compared with the scorecards of other countries. In a country like Zimbabwe, tourism is the largest contributor to the Gross domestic product (G.D.P) after manufacturing and agricultural sectors. Other countries like Kenya, South Africa and Gambia have impressive performance than Nigeria. Although many factors can be understood to threaten the development of tourism in Nigeria, such as infrastructural.
1.3 OBJECTIVE OF THE STUDY
This research work is set to explore on the development and promotion of Jacaranda pottery for sustainable Tourism in Chikun local government area (L.G.A) of Kaduna State with other objectives as follows:
Ø How to develop and promote the sustainability of tourist centers (Jacaranda pottery) to be enjoyed by future generations and how its long term survival must not be prejudiced by short-term considerations.
Ø How the relationship between tourism and environment can be managed so that the environment is sustainable in the long term.
Ø Managing Jacaranda pottery development and promotion activities so as to give proper importance to the nature and character of the place (Jacaranda) in which it is sited.
Ø Highlight, tourism and give recognition to it as a positive activity with a potential benefit to the local community.
1.4 SIGNIFICANCE OF THE STUDY
This research work highlights on the development and promotion of Jacaranda pottery in Chikun L.G.A of Kaduna State as a means of sustainable tourism development. It is believed that the findings of this research work should provide detailed information on the how to promote and develop tourist centers within local communities for a sustainable development and long term survival. It is also expected that the study will benefit the other industries and management.
The research will also have a significance difference to the researcher. This is because the study will expose the researcher to so many related areas in the course of carrying out his research. This will enhance the researcher’s experience, knowledge and understanding on tourism promotion and management for a sustainable development.
1.5 SCOPE OF THE STUDY
This research work is will be conducted with 100 respondents and the analysis for the research work will employ the use of chi-square and table percentage analysis. Also, work covered Jacaranda pottery in chikun L.G.A of Kaduna State, and all its activities. Finally, the whole of the research work will be conducted within a period of six weeks.
1.6 RESEARCH QUESTION
The research work is guided with same research question, which will be administered and distributed among the researchers area of study. The questions were carefully structured to gather information for better understanding of the research work.
Ø How is the promotion of Jacaranda pottery, managed for a long term survival of sustainable development?
Ø Is the activities carried out at Jacaranda related or gives proper importance to the nature of the tourist center?
Ø Do you find Jacaranda pottery more interesting each time you visit it for the past years you have known the tourist location?
Ø What have been the potential benefits of the Jacaranda pottery to the local community?
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