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ABSTRACT
The research study focused on an aspect of creativity, that is, product creativity within small enterprises that are craving for survival within the stiffened economy. The enterprises’ actions in creating new product are therefore studied to identify to what degree such vital parts of their actions lead to success of their enterprises.
For clear analysis, the study centers on two broad variables; the dependent variable and the independent variable. The dependent variable is taken as entrepreneurial success which was further broken into sub-variables to include sales increase and profit increase. The independent variable was product creativity which was operationalized in terms of time, that is, new product initiation period, market period, and maturity period.
The hypotheses were tested using the Pearson Product Moment Correlation Co-efficient with interpretation provided for further recommendation and conclusion to be made thereon.
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SIMILAR MBA-MSC-PGD THESIS RESEARCH FINAL YEAR PROJECT RESEARCH TOPICS
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2. EFFECTS OF CREATIVITY AND INNOVATION ON THE ENTREPRENEURIAL PERFORMANCE OF FAMILY BUSINESS (A STUDY OF SELECTED FAMILY BUSINESSES IN LAGOS STATE)
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3. ASSESSMENT OF THE ROLE OF PRIVATE SECURITY COMPANIES IN STATE IN NORTH WEST ZONE OF NIGERIA
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4. Design and implementation of a computerized personnel management system
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5. BOKO HARAM NIGERIA’S NIGHTMARE: IMPLICATIONS AND CHALLENGES
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6. AN ANALYSIS OF THE EFFECTS OF SELECTED HUMAN RESOURCE MANAGEMENT PRACTICES ON THE CORPORATE PERFORMANCE OF GLAXOSMITHKLINE, AGBARA, OGUN STATE, NIGE...
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