Socialization is viewed as a learning process in which an individual acquires the norms, values, beliefs, attitudes and language characteristics of his or her group (Gecas, 1992). Gecas added that in the meantime, individuals’ self-concept is also developed. Gecas’ socialization definition not only shows the process of individuals’ learning to become a member of the community, but also emphasizes self-development. There are five dominant socialization agents: family, peers, school, environments and mass media. Family or parents are viewed as the primary socialization agent since pre-teen children are heavily influenced by their parents’ values, beliefs, attitudes and behaviors. Peers become a critical socialization agent during the period of adolescence, though it can also be found throughout various age levels. As a socialization agent, mass media and environment plays a unique role in socialization process. The environment consists of various contexts including churches, work and neighborhood. Mass media consist of the seven traditional mass media channels including television, radio, films, recording industry.

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