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This research work crucially examined “The role of broadcast media in achieving vision 20:2020” discussed extensively as the impact, rule and how effective the broadcast media can be an active tool in the attainment of the set goal of vision 20:2020. This research work gives an appraisal with vivid presentation and analysis on how broadcast media can be an active tool through survey method where questionnaires were distributed out. The research gathered through those sampled that the broadcast media needs to be given more room in their operation of the set vision 20:20:20, in other to be achieved. Thus, this research create room to student, publics and the government to know the level attained in the set vision 20:20:20 which will place the country among the 20th largest economy of the world.



1.0         BACKGROUND

Poverty, the inability to provide the basic necessities of life for one’s self. This

inability has divided the country or society into a few rich and a large number of poor masses. As the rich struggle to maintain and advance their status, the poor finding the effort at improving their lot and not working seem determined to balance the equation by violent crimes against the rich, as a result insecurity becomes the beam of the society.

Poverty has been one of the greatest concerns of most developing countries from ancient days to this present era. Though it is a global phenomenon, it is more prominent in the developing [country). All over the world, poverty reduction forms the prime objective of economic returns, policies and programmes and yet this economic development especially in the developing country. The sluggish improvement in the economic growth variables in Nigeria, especially in the post –SAP era has been attributed to rapid increase in the number of people living below the poverty.

Poverty has indeed assumed an unprecedented proportion in Nigeria, manifesting not only in abysmal decline in economic indicator but more glaring and tragically in the suffering and hardship in the vast majority of people. By 1989 for instance more than 70% of Nigerians were living below one Dollar a day, given the embarrassing poverty level, in Nigeria. The National Economic Empowerment and Development Strategy (NEEDS) was geared towards channeling national budget into focusing on programmes and projects that would culminate in strong economic growth as means of significantly raising the standard of living. Poverty can be described as a lack of common necessity over basic consumption needs i.e. a situation of inadequate level of consumption giving rise to insufficient food, clothing and shelters.

The reduction of poverty effort is aimed at lifting out persons trapped in poverty web and preventing those above poverty line from slipping under. Since Nigeria returned to


democratic rule in 1999, various poverty reduction programmes was introduced during Obasanjo’s administration. One of the instruments that government has identified to tackle poverty and promote economic development in Nigeria is the promotion of Small and Medium Scale Enterprises (SMES).

On attainment of office, late President Umar Musa Yar’Adua unveiled his planed policies and programmes which are at aimed will alleviating Nigeria from poverty. This programme had in inclusion the short term programme which is the “Seven Point Agenda” and the long term project of vision 2020:20 which is aimed at making sure that Nigerians were not only out of poverty rating but also among the first 20 most advanced nations of the world.

Although poverty has remained stubbornly high in most African countries for decades but there a sign of relief, if these policies are adequately, fashioned, planned and programme. Records reveal that over one billion people across the world live in poverty with Nigeria having over 60 million of this number i.e. 6% of the total figure (Nwachuhwa 2006)

Poverty has assumed such global dimension that it has suddenly become a condition for debtor nation to prepare and of course foster what is now called poverty reduction strategy paper to earn any form of attention from the World Financial Institution (Nnamani 2006). President Olusegun Obasanjo made a successful attempt during his regime when he sought a debt relief from the Paris Club.

The Government of late President Umar Musa Yar’ Adua knowing Nigeria is classified among the poorest countries in the world (UNDP 1997) made serious effort to alleviate poverty through different means especially through the various and many reforms, introduced the short term project of seven point agenda and the much proclaim vision 202020 which the government considered major long term project they are giving Nigeria.

It will be interesting to know that the current government of Goodluck Jonathan has taken over with the vision 2020:20 programmes which has a shape of difference from the former practice

It should be said here that though the challenge of poverty reduction is immense for the global community in general and Nigeria in particular. To remedy this situation,


government should encourage the upsurge of collective participation and bring in various

organ of government including, the media and the general citizenry.


It is clear that many factors are responsible for poverty in Nigeria. Those include

local managerial incompetence, failure to translate policies into products and implement them fully, conscientiously and efficiently, bribery and fraud, external intervention with the particularly divesting social effects of externally inspired and other incoherent policies of reform. Corruptions in Nigeria breads inefficiency, diminish productivity, discourage investment, great fuels inflation and capital flight and institute a regime of poverty and unemployment.

According to the federal government vision 20:2020 is a target to be one of the 20 largest economic Nations of the world. Therefore it is very imperative to look at how achievable vision 20:2020 is from the perspective of mass media. As a matter of fact mass media and vision 20:2020 are needed to be fully understood at ones before we processed in this research work.

The foregoing is the general content in which we must explain tentatively the issues involved in the prevalence of poverty in Nigeria. Why is it that a country like Nigeria, which is endowed with both vast natural and human resource remain in object poverty? Despite an age of oil boom and the existence of a nationwide network of poverty reduction institutions, Nigeria remain among the poorest nations of the world and poverty intensify among it people. Why is this so? On the basis of data and information gathered from secondary sources and documents, a number of issues are identified as being responsible for the prevalence of poverty in Nigeria. To fully understand this, we shall be checking the involvement of mass media in solving all these societal problems.

Mass media and broadcast media in general are a very important socializing agent. They are impersonal sources and they reach large and heterogeneous audience. The broadcast media is very educative and do not only transmit information and message but also


provides pictures of government activities, to teach individuals public norms and values accepted by the society and also reinforce such norms and values.

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