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Today nobody can escape from the wide influence of mass media (newspapers, television, advertising, videos, films, billboards, music, movies, magazines, and the internetetc.). Among the whole marketing tools, advertising is distinguished for the continuing impact on the observer’s mind as its impact is broader. Basically advertisement is a tool of the promotional mix that includes the 4p’s of the marketing mix (Product, Price, Place and Promotion). Nowadays, advertisement is a great source for promoting the business in the whole market. The consequences of advertisement continue to accelerate every year. Advertisement is used to build up the product’s strong image in the consumer’s mind. Advertising has become a vital issue and Kotler pointed out that appeal of advertising is the main idea of an advertisement, and to get the attention of the audience. Now in the twenty first century the messages can be delivered by different modes of media that consist of newspaper, radio, magazines, mail order, direct mail, outdoor displays, etc.
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SIMILAR MASS COMMUNICATION FINAL YEAR PROJECT RESEARCH TOPICS
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1. MOBILE PHONE USAGE AMONG THE STUDENTS OF KADUNA STATE UNIVERSITY: GAINS PAINS AND PROSPECTS OF GSM SERVICES
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The world has become a global village and a key element in this process is communication. The rec...Continue Reading »Item Type & Format: Project Material - Ms Word | 55 pages |
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Chapter 1-5 |
MASS COMMUNICATION DEPARTMENT
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2. AN ASSESSMENT OF MASS MEDIA’S ROLE IN THE CAMPAIGN AGAINST DRUG ABUSE IN NIGERIA
» ABSTRACT This work was done to final out the assessment of the mass media’s role in the campaign against drug abuse, because drug abuse has beco...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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Chapter 1-5 |
MASS COMMUNICATION DEPARTMENT
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3. SOCIETAL IMPACT OF CORRUPTION IN THE JOURNALISM PRACTICES A CASE STUDY OF FRCN KADUNA
» CHAPTER ONE INTRODUCTION 1.0 Background of the Study As a profession that serves the interest of the public, journalists have vast responsibilities ev...Continue Reading »Item Type & Format: Project Material - Ms Word | 64 pages |
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Chapter 1-5 |
MASS COMMUNICATION DEPARTMENT
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4. UTILIZATION OF “NOMA TUSHEN ARZIKI” PRTVC RADIO PROGRAMME AMONG FARMERS IN BARKIN LADI
» ABSTRACT This study was carried out to examine the utilization of “Noma Tushen Arziki” PRTVC radio programme among farmers in Barkin Ladi ...Continue Reading »Item Type & Format: Project Material - Ms Word | 109 pages |
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Chapter 1-5 |
MASS COMMUNICATION DEPARTMENT
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5. TRADITIONAL COMMUNICATION AND PROMOTION OF GOOD HEALTH HABITS IN URUAN LOCAL GOVERNMENT AREA
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study In distant past, the people that lived as families and clans in villages and towns communicated a...Continue Reading »Item Type & Format: Project Material - Ms Word | 89 pages |
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Chapter 1-5 |
MASS COMMUNICATION DEPARTMENT
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6. EFFECT OF NEWS COMMERCIALIZATION (A CASE STUDY OF AKBC, UYO.)
» ABSTRACT The study is concerned primarily with the effect of news commercialization, either functionally or dys functionally in the running of the Akw...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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Chapter 1-5 |
MASS COMMUNICATION DEPARTMENT
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7. THE EFFECT OF BROADCAST MEDIA CAMPAIGN AGAINST BREAST CANCER: A STUDY OF WOMEN IN ENUGU SOUTH LGA
» ABSTRACT This study examined the impact of broadcast media campaign against Breast Cancer among women in Enugu metropolis. What triggered a research i...Continue Reading »Item Type & Format: Project Material - Ms Word | 102 pages |
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Chapter 1-5 |
MASS COMMUNICATION DEPARTMENT
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8. PERCEPTION OF FEMALE MASS COMMUNICATION STUDENTS TOWARD JOURNALISM AS A CAREER IN NIGERIA (A STUDY OF ESUT FEMALE MASS COMMUNICATION STUDENTS)
» Abstract This research work focused on the perceptions of female mass communication students of Enugu state University of Science and Technology Enugu...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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Chapter 1-5 |
MASS COMMUNICATION DEPARTMENT
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9. HOW EFFECTIVE COMMUNICATION AFFECTS ORGANIZATION PRODUCTIVITY IN A COMPANY
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Communication is widely used in running almost all the organizations effectively. Effective commu...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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Chapter 1-5 |
MASS COMMUNICATION DEPARTMENT
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10. SOCIAL NETWORKING SITES AND SEXUAL BEHAVIOUR AMONG STUDENTS OF SELECTED TERTIARY INSTITUTIONS IN KOGI STATE
» Abstract Today in Nigeria, Social Networking Sites like Facebook, 2go and WhatsApp are getting more popular among students of Tertiary Institutions ir...Continue Reading »Item Type & Format: Project Material - Ms Word | 121 pages |
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Chapter 1-5 |
MASS COMMUNICATION DEPARTMENT
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