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CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
Desai (2009) noted that, “During the
last three decades, the concept of entrepreneurship has assumed prime
importance both in research and in action for accelerating economic
growth in the developing countries.”
Majorly Academicians, Scholars,
Professors have recognized the importance of entrepreneurship and has
accepted it as a major determinant growing the nation economically.
A
reputable Author, Banker, Researcher, Poet and a consummate Writer from
Nigeria Ajiye in His book “New Era Entrepreneurship” (2005:7) opined
that “an entrepreneur is that man or woman who takes the initiative of
starting and running small or large enterprise and make them work”. Most
ideas are sinking today because there are little or no platforms to
promote what they have to offer, significantly, there are risk takers
and burden bearers who are willing to avoid the bad shade of
unemployment and are contributing immensely to the economy. Onu(2014)
cited that, “The quality of performance of the entrepreneur determines
whether capital would grow rapidly or slowly and whether the growth
involves innovation where new products and production techniques are
developed”.
There have been some instruments used to inject basic
entrepreneurial terminologies to the average man. Information could
reach anyone faster using a mass medium. There are different types,
which are print, electronic and new media.
To contribute to national
development, radio has been selected as a medium to bring about
effective change because of its universal nature; the imperative benefit
has to do with the entrepreneurial programmes that are so motivating
and influencing the listeners.
The listeners makes use of
information every day ,they tune into a radio station for
fun,inspiration,religious goals,social impact,news and entertainment.
Olusola(2010:45) opines that, “Radio has over the years, played the
role of information provider through news, messages about the
availability of social services, and announcements concerning an event
of importance to the audience”
More so, Radio is a platform for
creating mutual understanding and developing social relationship. It
proved valuable when Oladiran(2010:35) emphasizes that, “the media have
been discovered to have subtle influence on the lives of its audience,
to the point where people tend to adjust their habit to the programmes
of the media, just as the media adjust their schedules to fit the
popular habits of their audience”.
This constitutes the motive
behind the evaluation of the “influence of radio on the promotion of
entrepreneurship”with a close look at the Mass communication students of
University of Lagos in Yaba,Lagos State.
1.2 Statement Of Problem
Entrepreneurship has decreased the rate
of unemployment in Nigeria today, there are emerging businesses that are
producing a top notch in the economy and has given a rise to
development. Desai(2009) emphasizes this when he said “ if the nation’s
economy is not to stagnate under the ministrations of professionals, it
must be continuously revitalized by the infusion of new energy, new
ideas and nucleus for economic growth”. More so, the greater emphasis is
based on the development of recognizing new ideas from fresh minds with
the hope that it would multiply employment opportunities and create a
room for maximum distribution of income.
The importance of
entrepreneur in Today’s economy cannot be over emphasized. The reduction
in unemployment rate among graduates in Nigeria is largely due to the
adoption of entrepreneurial skills as a means of creating quality value
to the society while a living is earned out of it.
A review on
studies conducted on entrepreneur shows that many undergraduate students
do not really possess the needed skills require to become self-employed
coupled with the inadequate awareness caused by limited information
media sources. “The lacuna led to the introduction and emphasis on
entrepreneurial education owing to the belief that its introduction into
tertiary education would lead to acquisition of skills that would
enable its graduates to be self reliant and consequently reduce
unemployment problems”as stated by Nwangwu(2006).
The radio as an
informative and educative media could play a vital role in breaching
this gap.it is in this light the researcher tends to examine the
influence of radio on the promotion of entrepreneurship among mass
communication students in University of Lagos.
.
1.3 Objective of Study
The general objective of this study is to determine the influence of
radio in the entrepreneurial empowerment of mass communication students
in University of Lagos. The other objectives are:
1. To find out if they are exposed to entrepreneurial programmes on inspiration FM.
2. To determine if the entrepreneur programmes on inspiration FM
motivates mass communication students of university of Lagos in
developing entrepreneurial skills.
3. To find out if there are
factors that influences Mass communication students of University of
Lagos in accessing entrepreneurial programmes on inspiration FM.
3.4. To examine if mass communication students of University of Lagos
are engaged in entrepreneurial activities as a result of entrepreneurial
programmes on inspiration fm.
1.4 Research Questions
1. To what extent are mass communication
students of university of Lagos exposed to entrepreneurial programmes on
inspiration Fm?
2. What are the factors influencing Mass
communication students of university of Lagos in accessing
entrepreneurial programmes on inspiration Fm?
3. To what extent does
entrepreneurial programmes on inspiration Fm motivate Mass
communication students of university of Lagos in developing
entrepreneurial skills?
4. To what extent are Mass communication
students of University of Lagos engaged in entrepreneurial activities as
a result of entrepreneurial programmes on Inspiration Fm?
1.5 Significance Of Study
According to Onabajo(1999) “the
audience is a collection of individuals with shared experiences,
traditions, conditions of life and needs. This group of individuals
varies according to their social classes, economic interests, religious
beliefs and other concerns”. There must be a target audience for every
programme aired for adequate positive feedback.
This study has an
entrepreneurial significance in the body of knowledge requirement. The
outcome of this research work will serve various scholars and actors in
the media and broadcasting profession especially inspiration Fm
management staff on the perception and impact of its listenership of its
entrepreneurial programmes by students.
The research will be useful
to students to widen their horizon concerning entrepreneurial skills
and how they will contribute to national development by listening to
Entrepreneurial programmes on Inspiration FM.
It will help to find out why students spirits are not awakened to entrepreneurial programmes on inspiration FM.
Also,the outcome of this study will be highly useful to upcoming
researchers in the field of Mass communication and mass communication
professionals.
Lastly,this research work will constitute a body of
literature to the existing scholarly materials on the role of radio
programme in promoting entrepreneurship among undergraduate students for
national development.
1.6 Scope of Study
This study will examine inspiration FM in
Lagos state and the various entrepreneurial programmes, on inspiration
FM 92.3that is being hosted and aired which are in line with the present
study.
The list of entrepreneurial programmes that will be analysed
are; Minding your business with Leke Alder,SME business
platform,introducing the fate foundation and first bank business path
radio programme,partners and donors-LEAP Africa and Enterprise
stories.these are programmes done on inspiration FM 92.3
.1.7 Operational Definitions Of Terms
Influence: The effect
entrepreneurial radio programme plays on the listening pleasure of
University of Lagos mass communication students.
Radio: An electronic, educative, informative and entertaining media widely listened to by University of Lagos students.
Radio Programme: A hosted educative aired talk or discussion on
inspiration FM with the aim of reaching out to the University of Lagos
populace.
Promotion:the event often conducted by the Radio station
to create awareness among students on the need to become an
entrepreneur.
Entrepreneurship:the ability of a mass communication
student of University of Lagos to establish and create job in his\her
field of study or special interest.
University of Lagos:A citadel of
Higher learning located in Lagos state and it forms the study location
of the present research.
Students:Group of individuals who are
presently undergoing a program in University of Lagos,especially
undergraduate mass communication people.
Mass communication
Students:Individuals whose specialized study can be trained in the
profession of media communication and broadcasting.
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