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Advertising in Nigeria and Maiduguri in particular has to be done with a lot of care, due to the heterogeneous nature of the country. Differences in religion, culture, and ethnicity have made advertisers to carefully choose their advertisement content. Maiduguri also has its own complexities ranging from religion; different ethnic groups, settlers as well as foreigners live in the city, because Borno State borders three different countries. This differences must be put into consideration when studying their attitude towards the kind of advertisement that can appeal to them and the way they feel when commercial breaks is been broadcast. The city lacks sufficient factories and industries as well as advertising agencies, thus, there advertisements standard and quality cannot be compared to the ones produced by advertising agencies because they are done locally in the television station’s marketing department or staff of the organization who are not specialist in producing advertisement. Advertisement made or produced from other bigger cities or countries by advance advertising agencies appear to be more appealing. Advertising agencies render the services of advertisement production and placement, a service which is not common in Maiduguri. Advertising agencies usually take their time to produce advertisement to meet the taste of their clients. The marketing departments of the television stations in the state create jingles and less complex advisement for their clientele. The major factor that most advertisers in the state usually bear in mind is the culture and religion of the people as they seek to advertise product that are acceptable to the people. The country’s regulatory agencies with respect to advertising are also expected to review the content of every advertisement copy via the standard hitherto set.
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SIMILAR MASS COMMUNICATION FINAL YEAR PROJECT RESEARCH TOPICS
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1. SOCIAL REVOLT IN WOLE SOYINKA’S THE JERO PLAYS AND UWEMEDIMO ATAKPO’S KEN SARO WIWA -N- THE NIGER DELTA TRIALS
» ABSTRACT The research effort was a study of the use of literary drama as a medium of social revolution and re awakening using Wole Soyinka’s The...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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2. THE IMPACT OF NEWS COMMENTARIES ON RADIO LISTENERS (A CASE STUDY OF FEDERAL RADIO CORPORATION OF NIGERIA ENUGU)
» CHAPETR ONE INTRODUCTION The history of radio news commentary in Nigeria dated back to the 1930’s when what was known as radio receiver was just...Continue Reading »Item Type & Format: Project Material - Ms Word | 41 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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3. PERCEPTION OF SPIDER FM RADIO
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study. The radio is considered to be one of the most powerful information dissemination medium availabl...Continue Reading »Item Type & Format: Project Material - Ms Word | 191 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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4. IMPACT OF CHANNEL O MUSICAL PROGRAMMES ON THE CULTURAL BEHAVIOR OF IDAH POLYTECHNIC STUDENTS
» TABLE OF CONTENTSTitle Page iCertification iiDeclaration iiiDedication ivAcknowledgements vTable of Contents viAbstract xCHAPTER ONEINTRODUCTION1.1 Ba...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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5. THE ROLE OF MODERN TECHNOLOGY IN ACHIEVING COMMUNICATION EFFICIENCY IN NIGERIA
» ABSTRACT This global modern technologies in the nineties had been such a glaring and widely exciting experience. This leaves no body even a Thomas in ...Continue Reading »Item Type & Format: Project Material - Ms Word | 55 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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6. IMPACT OF RADIO IN PROPAGATING CULTURE IN KADUNA SOUTH LOCAL GOVERNMENT AREA: A STUDY OF KADUNA STATE MEDIA CORPORATION (KSMC) RADIO KADUNA
» CHAPTER ONE INTRODUCTION 1.0 Background to the Study Radio is one to the mass media that ensure the promotion of culture in every society. It tends to...Continue Reading »Item Type & Format: Project Material - Ms Word | 67 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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7. CHALLENGES FACING THE MEDIA IN DISSEMINATION OF INFORMATION (NTA)
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Communication as known everywhere has developed over a number of centuries. The sophisticated and...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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8. AN EVALUATION OF THE USE OF INTERACTIVE RADIO INSTRUCTION STRATEGY IN EDUCATING NOMADIC CHILDREN IN NORTHERN NIGERIA.
» Abstract It is unarguably a fact that the provision of basic education for all citizens, especially children, remains a sacred responsibility of gover...Continue Reading »Item Type & Format: Project Material - Ms Word | 100 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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9. THE ROLE OF TRADITIONAL MEDIA (ELECTRONIC AND PRINT) IN MOBILIZING SUPPORT DURING MILITARY OPERATION
» CHAPTER ONE INTRODUCTION 1.1 Background of the study Traditional media comes in unalike forms and is known by not the same names indifferent regions. ...Continue Reading »Item Type & Format: Project Material - Ms Word | 40 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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10. TELEVISION AS A TOOL FOR NATIONAL INTEGRATION (A Case Study of N.T.A Kaduna)
» CHAPTER ONE 1.0 INTRODUCTION Television as a mass medium of communication has become a very important and most effective medium of communication ever ...Continue Reading »Item Type & Format: Project Material - Ms Word | 40 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT