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ABSTRACT This study will try to find out the impact that new media
has in enhancing effective and efficient communication. Though the new
media has many positive effects on modern communication among the
students, in the wrong hands, it can become dangerous. For the young
people it is experiments to do what they feel is good or exciting to
them and the friends and at the same time avoid adult supervision.
However
this research work tend to examine the extent of new media use among
the Nigerian student especially the marketing students of the Ibarapa
Polytechnic, Eruwa as well as to fashion out the evils of using the new
media as a source of communication among the students.
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
The New Media, as described by
Wikipedia, refers to on- demand access to content anytime, anywhere, on
any digital device, as well as interactive user feedback, creative
participation and community formation around the media content, while
new media is referred to as means of interactions among people in which
they create, share, exchange and comment content among themselves in
virtual communities and network.
McQuail (2005:39-40), states that in
respect of the emergence of any new medium, ?we can at least recognize
the claim of the internet(and World Wide Web) to be considered as a
medium in its own right on the ground of its now extensive diffusion?.
The expression ?new media? has been in use since the 1960s and has had
to encompass an expanding and diversifying set of applied communication
technologies.
Lievrouw and livingstaone in McQuail (2005:38) point
out the difficulty of saying what the ?new media? comprises. They choose
to define them in a composite way, linking information communication
technologies (ICT) with their associated new contexts, bringing together
the three elements: technology artifacts? and devices, activities,
practices and uses, and new arrangements and organizations that form
around devices and practices. They define new media based on the
essential features which are concerned with; the main ones which seem to
be: their interconnectedness, their accessibility to individual users
as sender and/or receivers, their interactivity, their multiplicity of
use and open-ended character, and their ubiquity and delicateness?.
In
recent times, following the advent of new media of communication,
people, and organizations had tended to add to their means of reaching
the general public and foster efficient and effective communication
using the new media. The new media, therefore, serve, in most cases, as
avenues through which pastoral communication activities are realized.
This act of pastoral communication using the new media has raised questions in some quarters.
However,
there are scholars who think that the new media should be used for
pastoral communication. One of these scholars is Nigli (2011, para.
1-2), who noted that ?communication using new media- internet, blogging,
new networks ? is integral to pastoral mission. Digital communication
and new networking dominate youth activities today, making it imperative
that future pastors be tech-savvy and use multi-media for effective
communication.
Nueman, cited in Dominick (2009:67) defines the new
media as communication technologies that enable or facilitate
user-to-user interactivity and interactivity between user and
information, such as Internet replaces the “one-to-many” model of
traditional mass communication with the possibility of a “many-to-many”
web of communication. Any individual with the appropriate technology can
now produce his or her online media and include images, text, and sound
about whatever he or she chooses. So, the new media with technology
convergence, shifts the model of mass communication, and radically
shapes the ways people interact and communicate with one another.
Crosbie
(2002) in Dominick (2009:68) describes three different kinds of
communication media. He sees interpersonal media as ?one to one?, mass
media as ?one too many?, and finally New Media as individual media or
?many to many?. Therefore this study reveals the roles of new media in
enhancing efficient and effective communication among the students of
marketing department of the Ibarapa Polytechnic Eruwa.
1.2 STATEMENT OF THE PROBLEM
This study will try to find out the
impact that new media has in enhancing effective and efficient
communication. Though the new media has many positive effects on modern
communication among the students, in the wrong hands, it can become
dangerous. For the young people it is experiments to do what they feel
is good or exciting to them and the friends and at the same time avoid
adult supervision.
However this research work tend to examine the
extent of new media use among the Nigerian student especially the
marketing students of the Ibarapa Polytechnic, Eruwa as well as to
fashion out the evils of using the new media as a source of
communication among the students.
1.3 RESEARCH QUESTIONS
1) To what extent are the students aware of the new media communication technology?
2) To what extent do the students make use of the new media technology for communication?
3) Is there any relationship between extent of usage of new media and communication with family and friends?
4) Do the students prefer new media as a means of communication as opposed to traditional methods?
5) What are the risks as well as advantages of new media in communicating?
6) What are the roles of new media in promoting communication especially among the students?
1.4 OBJECTIVES OF THE STUDY
The objective of the study is to
address the new media as a tool for enhancing effective and efficient
communication among the Nigerian students especially the students of
marketing department of the Ibarapa Polytechnic, Euwa. However, this
research work is determined to achieve the following objectives:
1) To determine the extent of awareness of the new media as a communication tool among the Nigerian Students
2) To determine the extent of using the new media as a communication tool among the Nigerian students
3)
To examine the relationship between the extent of new media and
communication use among the students with their family and friends
4) To ascertain whether students prefer the new media as a means of communication as opposed to traditional means
5) To identify the risk as well as the advantage of the new media in communicating
6) To review the roles of new media in promoting communication especially among the students
1.5 JUSTIFICATION OF THE STUDY
It is hoped that the findings of
this study will review the roles of the new media technology in
enhancing communication among Nigerian students. The findings of this
study may also be useful to the policy makers in various sectors of the
government. For instance, in the educational sector curriculum
developers will be informed when developing curriculum for the students.
It would also assist in determining the best tool to use to effectively
communicate with the students. The results of the study are likely to
influence further scholarly research by other researchers who may be
interested in this field of knowledge and initiate appropriate
mitigation.
1.6 SCOPE OF THE STUDY
The study seeks to find out the impacts of
new media among the Nigerian students on communication aspect. While the
study recognizes that new interactive technologies have impacts on
other people outside the students? bracket, and as such this study will
limit itself only to the students of the marketing department of the
Ibarapa Polytechnic, Eruwa.
1.7 LIMITATIONS OF THE STUDY
The study is limited by time and
financial resources and as result the research will have to source for
more financial resources and use alternative means. Since few similar
studies have been done especially in institutions of higher learning,
there is limited empirical literature on the new media as a tool for
enhancing effective and efficient communication especially in the
context of Nigerian students. Another expected limitation is that the
student might fail to give correct information on the basis of invasion
of their privacy. The researcher will explain to them that the study is
purely for academic purposes and not motivated by any other interests
whatsoever.
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