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CHAPTER ONE
Introduction
1.1 Background of the study
In the post-second World War years, development co-operation was based on transfer of technologies to developing countries. According to the model of social labour division in western cultures, technical knowledge transferred by extension services and utilized by farms (Roth, 2001). The introduction of western technology to non-western farmers was intended to increase production capacity and improve the market position of agriculture.
According to Israel and Wilson (2006), developing an understanding of extension sources and channels used by clients to obtain information is a pre-requisite for efficient educational programming because messages that go unheard or unseen cannot lead to change.
Though early extension effort based on direct communication with clients, changes in society and technology have resulted in programmes using diverse array of communication channels to reach clients, both directly and through surrogates.
Many clients, especially other people continue to rely on more traditional channels for agricultural information while using newer technologies as a complement (Howell and Hebron, 2004, Vergot et al, 2005, Boz and Ozca, 2010).
In a very concise way, development communication is application of
the process. In other words, development communication is the use of the
principle and practice to exchange ideas in order to fulfill
development objectives.
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SIMILAR MASS COMMUNICATION FINAL YEAR PROJECT RESEARCH TOPICS
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1. AUDIENCE PERCEPTION OF AFRICA INDEPENDENT TELEVISION (AIT) COVERAGE OF POLITICAL NEWS
» CHAPTER ONE INTRODUCTION 1.1 Background of the study In this era of digital technology and globalization of communication, the media industries have c...Continue Reading »Item Type & Format: Project Material - Ms Word | 82 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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2. THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS ON PROFITABILITY IN THE TELECOMMUNICATION INDUSTRY (A Study of Globacom Nigeria Limited, Asaba)
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Very often, individuals and organizations conceive promotion, narrowly as involving the proce...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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3. FILM AS A TOOL FOR TOURISM PROMOTION: A COMPARATIVE STUDY OF SELECTED NOLLYWOOD AND ALBERT BROCCOLLI’S JAMES BOND FILMS
» ABSTRACT In 1990, scholars estimated that film has about 70 million global viewership. By 2015, the number of viewers had increased to 350 million due...Continue Reading »Item Type & Format: Project Material - Ms Word | 156 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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4. APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION
» CHAPTER ONE 1.0 Background to the Study Opinion leaders are defined as individual who exert an unequal amount of influence on the decision of others&r...Continue Reading »Item Type & Format: Project Material - Ms Word | 41 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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5. NEWS GATHERING AND REPORTING IN DIGITAL AGE: PROSPECTS AND CHALLENGES FOR NTA, KSTV AND DITV REPORTERS
» ABSTRACT The study, x rayed the digital facilities available to NTA, KSTV and DITV News crew. The digital age along with changing technology, from the...Continue Reading »Item Type & Format: Project Material - Ms Word | 108 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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6. IMPACT OF COLOUR REPRESENTATION IN NEWSPAPER ADVERTISING (A case study of vanguard news paper)
» ABSTRACT The aim of the research work is to investigate the impact of colour representation in newspaper, the research work took view into the concept...Continue Reading »Item Type & Format: Project Material - Ms Word | 65 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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7. THE EFFECTS OF VIOLENT MOVIES ON ADOLESCENT-S IN TWO SENIOR SECONDARY SCHOOLS IN ZARIA.
» ABSTRACT Watching movies has become a common phenomenon among adolescents due to the technological advancement of media tools which are easily accessi...Continue Reading »Item Type & Format: Project Material - Ms Word | 167 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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8. INFLUENCE OF SECOND CHANCE (A FOREIGN TELEVISION PROGRAMME ON THE SOCIAL BEHAVIOUR OF NNAMDI AZIKIWE UNIVERSITY STUDENTS (AWKA)
» HAPTER ONEINTRODUCTION1.1 Background of the studyTechnological advancement in communication technologies has continued to eulogize television as a pow...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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9. AUDIENCE PERCEPTION OF RADIO BROADCASTING AS A TOOL FOR CREATING AWARENESS ON GIRL-CHILD EDUCATION IN KADUNA STATE: A STUDY OF KSMC RADIO’S A CECE S...
» ABSTRACT The major focus of this study is to find out how the audience perceives the radio programme A Cece Su (which means Let’s Save Them in t...Continue Reading »Item Type & Format: Project Material - Ms Word | 79 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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10. EFFECTIVE COMMUNICATION AS A TOOL FOR ACHIEVING ORGANIZATIONAL GOAL AND OBJECTIVES IN NTA (CASE STUDY OF NIGERIA TELEVISION AUTHORITY KADUNA)
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Basically, communication touch every sphere of human activity, it informs or better still dissemi...Continue Reading »Item Type & Format: Project Material - Ms Word | 60 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT