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ABSTRACT
This study examined the influence of billboard advertisement in the promotion of lux soap. Advertising is one of the tools used for persuasive communication to target audience. Advertising is the communication relayed from companies to persuade an audience to purchase their products. For the sake of the effectiveness of the result of this research, a critical review to related literature was made. Relevant theories were used to gratify the study. Quantitative research design was used in which cross-sectional survey method was adopted while the data collection instrument was questionnaire. Findings showed that billboard advertising creates awareness of products and services; it influences consumers’ behavior on product and services in their choice of products and services selection. Billboard advertising also contribute to nation’s environmental beautification and economic growth. And that billboard advertising messages carry and reinforce electronic and print media messages. It is therefore recommended that outdoor advertising association of Nigeria (OAAN) should endeavor that locations where billboards are cited should be monitored to avoid billboard constituting problems. Advertisers should patronize billboard advertising because it is powerful and intrude on the passers-by consciousness. Billboard tends to function as reminder media.
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SIMILAR MASS COMMUNICATION FINAL YEAR PROJECT RESEARCH TOPICS
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1. INFLUENCE OF ONLINE NEWS ON THE TRADITIONAL NEWSPAPER PATRONAGE
» Abstract The core objective of this research was to examine the influence of online news on the traditional newspaper patronage among University of Ib...Continue Reading »Item Type & Format: Project Material - Ms Word | 50 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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2. A CRITICAL APPRAISAL OF CORRUPTION IN NIGERIA: A CASE STUDY OF THE NIGERIAN PETROLEUM INDUSTRY
» CHAPTER ONE GENERAL INTRODUCTION 1.1 Background of the Study Despite the complexities that surround the concept of corruption globally in terms of its...Continue Reading »Item Type & Format: Project Material - Ms Word | 81 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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3. EFFECT OF INTERNET ADVERTISING ON CONSUMERS' PURCHASE DECISION (A STUDY OF JUMIA ONLINE STORES IN LAGOS)
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Advertising has been in existence for many decades. It is one means of promotional mix which has ...Continue Reading »Item Type & Format: Project Material - Ms Word | 87 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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4. THE IMPACT OF SATELLITE TELEVISION ON NIGERIAN CULTURE. (A CASE STUDY OF OSUN STATE POLYTECHNIC, IREE STUDENTS)
» ABSTRACT This research work, THE IMPACT OF SATELLITE TELEVISION ON NIGERIAN CULTURE, is set to see how satellite television has affected the knowledge...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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5. THE ATTITUDE OF FEMALE MASS COMMUNICATION STUDENTS TOWARDS JOURNALISM AS A CAREER, IN NNAMDI AZIKIWE UNIVERSITY AWKA
» Abstract The researcher in this work focused on the Attitude of Female Mass Communication Students Towards Journalism As a Career. It is believed that...Continue Reading »Item Type & Format: Project Material - Ms Word | 100 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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6. ASSESSMENT OF COMMUNICATION AS A STRATEGIC PUBLIC RELATION
» CHAPTER ONE 1.0 Introduction Communication is regarded as effective tools in public relation. Most organizations in Nigeria today tend to perform poor...Continue Reading »Item Type & Format: Project Material - Ms Word | 25 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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7. BROADCAST MEDIA AND SOCIALIZATION OF YOUTHS IN ISOKO NORTH, DELTA STATE
» CHAPTER ONE INTRODUCTION 1.1 Background of the study The mass media especially the visual media (television, films, and now the new media) are widely ...Continue Reading »Item Type & Format: Project Material - Ms Word | 61 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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8. MASS MEDIA AND THE COVERAGE OF HUMAN RIGHT ISSUE IN NIGERIA
» This research work studies the mass media’s contributions to the political values of openness and democratic accountability that go by the name ...Continue Reading »Item Type & Format: Project Material - Ms Word | 72 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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9. READERS PERCEPTIONOF NEWSPAPER’S COVERAGE OF THE 2015 ELECTIONS
» Background to the Study The Nigerian presidential election has long been the greatest symbol of democracy in the country, from the Nigerian independen...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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10. ACADEMIC INDISCIPLINE AND FAILURE AMONG SECONDARY SCHOOL STUDENTS IN ENUGU EAST LOCAL GOVERNMENT AREA OF ENUGU STATE
» ABSTRACT This study investigated Academic Indiscipline and Failure among Secondary School Students. (A case study of some selected schools in Enugu Ea...Continue Reading »Item Type & Format: Project Material - Ms Word | 86 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT