Get the complete project »
- The Complete Research Material is averagely 52 pages long and it is in Ms Word Format, it has 1-5 Chapters.
- Major Attributes are Abstract, All Chapters, Figures, Appendix, References.
- Study Level: BTech, BSc, BEng, BA, HND, ND or NCE.
- Full Access Fee: ₦4,000
1.1 Background of the Study
That the mass media plays a vital role in the development process of a country is not again saying. The mass media generally regarded as a channel of communication that are capable of reaching heterogeneous audience simultaneously with uniform message. They regularly cover all sorts of issues such as health, music, fine art, crime, sport, entertainment, political events among others (Meyer, 2002, Soela 2004). The mass media transmits ideas and new information to target audience in the society. Tosanisunmi (2004) has observed that the mass media educate, inform and entertain beyond these functions as they also persuade and catalyze for social mobilization. In other words, the mass media can be regarded as powerful service of information because they have the capability to penetrate every segment of society. They have the ability to disseminate messages about issue, ideas and product.
Furthermore, the mass media has that capability to create awareness and knowledge about issues of national interest. The traditional mass media usually consist of radio, television, newspaper and magazine while the news media involves the internet technologies. Contextually, these media have the responsibility to mobilize for national development. In other words, social mobilization for development largely depends on the media for success. Crusade for change and dissemination of useful information against corruption, bad governance and terrorism depend on the mass media. Ogwezzy (2010) states that it is a common knowledge that the media is the engine of mass communication and the avenue through which the public could be reached.
In the other hand, election is an important element of democracy; elections enable the individual to express a sense of belonging to a political system. Elections provide forum for the discussion of public opinion on important issue. Elections allow an exchange of influence between leaders and the electorate (Nwaozuzu 1999:18-22). This statement captures the relevant functions of the broadcast media in elections which serves as a mobilizing of all the different people in society and at the same time to co-ordinate the activities as they are made to express their views about candidates who are contesting for political position. The broadcast media through their programmes create avenue through which the people express their views about candidates. There may be phone calls in programmes like radio link, state of the Nation, or debate programmer responsible or
otherwise and has made people pass on topical political issues. Also the broadcast media (Radio and Television) provide platforms through which individuals or member of society contribute on issues of public interest. They may be based on stewardship of political offices holders wishing to recontest for elections or it may have to do with electoral law that are perceived to be capable of fermenting violence. Ebo (1997:132) maintain that: the broadcast media play decisive roles in the lives of the citizens no matter where they are located and whatever their stage of development. The broadcast media are the most potent and sensitive sector of the communication industry considering the reach and influence they have on their viewers and listeners.
This statement succinctly explains which relevance the broadcast media is to all the components of the society, a power it acquired from its inception and not only during political campaigns. It is this power that grants it the ability to mobilize people and make them participate in mass in political processes. To further explain the power of the broadcast media in mobilizing the citizens towards conforming to expected behavior and participation in electoral processes. The media force attends to certain issues, they build up images of political figures, they are constantly presenting objects, suggesting what individuals should think about, know about, having feelings about. Clang an Lang 1959:103- 112).
This means the dominant thought that the people carry about, is influenced by the media‟s constant projection of what they should be thinking especially concerning the electoral process. This comment conforms to the agenda setting thereby which provides explanation to what or how the media can sway the behavior of the people in the society. Given this power therefore, it will not be out of place to say that, the failure of success of any electoral process lies largely in the hands of the mass media, to which the broadcast media is a strong component. Innis (2003:298) in support of this state that; while an unbiased and responsible system can contribute to the success of the electoral process, a bias and irresponsible media contributes to the failure of elections.
On the same power of the media, Orhewere‟s (2003:140) argues; the Nigerian media in the past did not show enough commitment to professional ethic there by contributing to electoral crisis in Western Nigerian in 1965 and subsequent elections. The relevance of Orhewere‟s comment is that not only does the Nigerian Broadcast media posses‟ enormous powers, but its role as an instrument of mobilization dates back to as far as 1965. In other words, the media has been a very active instrument in democratic processes in Nigeria over a stretch of time, until the military dictatorship took the shine from it. However, with the re-entry of civilian rule in 1999, the media viz the broadcast media have resumed its active role of mobilizing the populace for elections. The media or
broadcast media played very important role in elections written 1999 and 2003, Therefore, to print out that, the roles the media often plays is either responsible or otherwise and has made people pass judgment or often ascribed to failed outcome of elections ascribed to failed outcome of elections to it. That is the success or failure of elections are often judged by the role of the media for instance, Chinua Achebe (1993:78) allege that; the two previous at conducting election under civilian rule generated crisis, which culminated to the collapse of the republics due to several electoral frauds some of which allegedly were aided and abetted by the media. Chinua Achebe‟s comment however begs for serious questions at to, how does a watch dog become a conspirator. In other words, how does a media aid and abet fraud, perhaps they will form another basis for a study. However, it is important to note that, indeed the broadcast media has very strong roles to play in elections. To this Burns (1977:45) state that; The media in a civilized society occupy a very important and powerful position with capacity that can easily influence the opinion of the masses. While Rivers (1971) state that, it is expected to be the condolence of the people where divergent views are expressed in order to serve as a check against autocratic and totalitarian rule
Therefore, it is against the above background that this project seeks to examine the impact of television broadcasting on electioneering campaigns using 2011 presidential campaigns on NTA Abeokuta.
1.2 Statement of Research Problem
The role of media in every society is often to educate, inform and enlighten. It is assumed that, where those roles are adequately carried out, elections are bound to be free and fair. However, in Nigeria, several elections have been marred the question is how the mass media has mobilized the Nigerian populace. How come electoral processes have not been successful? Is the broadcast media system not commensurate to other media systems elsewhere? These and many others are questions that this study hopes to identify.
1.3 Objectives of the Study
1. To ascertain the level of equal media coverage given to political parties to candidates.
2. To ascertain the significant relationship between mass media & electioneering campaign.
3. To ascertain the significant level of mobilization of mass media towards elections.
4. To determine the significant level of agenda setting programme of mass media town elections.
1.4 Research Questions
The following research questions were considered:
i. What is the significant level of equal media coverage given to political parties?
ii. What is the significant relationship between media coverage and a free & fair election?
iii. What is the significant level of media expose of electoral misconduct?
iv. How does the media play the role of agenda-setting during election?
v. What is the significant level of media mobilization during electoral process?
1.5 Significance of the study
On the completion of this project the end result will benefit academics, students of communication studies and other researchers that may want to carry out further research on this study.
1.6 Scope of the Study
The scope of this research work will only cover the people within Abeokuta metropolis. This focus will be on the people living around Oke-Ilewo, Post- Office and Panseke axis of the city.
1.7 Limitations of the Study
The research work may be faced with time & fund constraints being an academic based research. The time allocated for this study is not enough as in combining the work on this study with daily academics routine. Also, the study will be limited to some areas due to the problems of funds,, shortage of texts, journals and information relevant to the study.
1.8 Operational Definition of Terms
1. Impact: This refers to a significant or strong influence on massmedia towards election.
2. Television broadcasting: This can be defined as the dissemination of information, idea, opinion, before, among others through the use of television medium.
3. Electioneering Campaign: This refers to the act or process of soliciting for support or votes for a given political party or candidate during election.
You either get what you want or your money back. T&C Apply
You can find more project topics easily, just search
SIMILAR MASS COMMUNICATION FINAL YEAR PROJECT RESEARCH TOPICS
» CHAPTER ONE 1.1. INTRODUCTION As long as human being need each other in behaviour and action economic activities as well as administration are becomin...Continue Reading »
» ABSTRACT The portrayal of the female in advertising has reached a sophisticated level in an age of mass media and modern technology. The study evaluat...Continue Reading »
» ABSTRACT The research provides an appraisal of the impact of television advertising of household products on consumers brand preference. It elucidate ...Continue Reading »
4. IMPACT OF ENUGU STATE BROADCASTING SERVICE (E.S.B.S) RADIO ON VOTERS’ MOBILIZAITON DURING ELECTION IN 2011» CHAPTER ONE Introduction 1.1 Background of the Study The electronic media began with radio transmission services. According to Agba (2006), radio bega...Continue Reading »
5. IMPACT OF COMMUNITY RELATIONS ON CONSUMERS’ PATRONAGE: A CASE STUDY OF DANGOTE CEMENT FACTORY, IBESE COMMUNITY’» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY Community Relations is a branch of Public Relations that has emerged from what used to be ref...Continue Reading »
» CHAPTER ONE 1.0 Introduction The Freedom of Information Bill (FOI) is a bill that, if passed into law, will give every Nigerian access to information,...Continue Reading »
7. ROLE OF THE TRADITIONAL TOWN CRIER IN MOBILIZING ADAZI-NNUKWU COMMUNITY IN ANAOCHA LOCAL GOVERNMENT AREA FOR DEVELOPMENT» TABLE OF CONTENTSTitle Page iDeclaration iiCertification Page iiiDedication ivAcknowledgements vTable of Contents viList of Tables xAbstract xiCHAPTER...Continue Reading »
8. IMPACT OF RADIO IN PROPAGATING CULTURE IN KADUNA SOUTH LOCAL GOVERNMENT AREA: A STUDY OF KADUNA STATE MEDIA CORPORATION (KSMC) RADIO KADUNA» CHAPTER ONE INTRODUCTION 1.0 Background to the Study Radio is one to the mass media that ensure the promotion of culture in every society. It tends to...Continue Reading »
9. CONSTRAINTS ON JOURNALISTIC PRACTICE IN GOVERNMENT-OWNED MEDIA ORGANISATIONS IN SOUTH-SOUTH GEO-POLITICAL ZONE OF NIGERIA» ABSTRACT In Nigeria, a significant number of intellectuals, journalists, and businesspeople believe that government should not interfere with ownershi...Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the study People are exposed to a tremendous amount of commercial or non commercial information every day. ...Continue Reading »