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Abstract
The study examined the impact of newspaper advertisement on an organisation using Unilever Plc, Apapa Lagos as a case study. Newspaper advertisement is unique because is a permanent medium of communication and readers from all works of life who come across the newspaper can be opportune to see the advertisement message(s). The researcher adopted survey research method to elicit data from the selected respondents who were drawn using non-probability method. Data were collected via questionnaire while it was also analysed and interpreted using simple statistic method (frequency and percentage) with tables. Unilever Plc. should adopt the attitude to determine the areas strengths and weaknesses of competitors whole exploring newspaper advertising programmers.
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SIMILAR MASS COMMUNICATION FINAL YEAR PROJECT RESEARCH TOPICS
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1. MANAGING A STAGE PLAY WITH LIMITED RESOURCES: A CASE STUDY OF AKAN BY CHRISTIAN JESSE
» ABSTRACT Stage play production management is an area in theatre that most people shy away from due to a perceived lack of funds.[EA1] In view of this,...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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2. ROLE OF NIGERIAN MASS MEDIA IN THE PROMOTING FREE AND FAIR ELECTIONS
» ABSTRACT The aim of this study was to determine The role of Nigerian Mass media in the promoting free and fair elections (A study of heartland FM, IBC...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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3. COMMUNICATION GAP: EFFECT ON ORGANIZATIONAL PERFORMANCE (A STUDY OF NNEWI NORTH LOCAL GOVERNMENT AREA SECREATARIAT)
» TABLE OF CONTENTS Title page i Certification page ii Dedication iii Acknowledgement iv Abstract vi Table of contents viii CHAPTER ONE 1.0 Introduction...Continue Reading »Item Type & Format: Project Material - Ms Word | 84 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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4. THE ROLE OF MASS MEDIA IN POLITICAL MOBILIZATION (A CASE STUDY OF EDO BROADCASTING SERVICE -EBS)
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY This research touches on the various aspects of the mass media as instruments of political mobili...Continue Reading »Item Type & Format: Project Material - Ms Word | 44 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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5. COMPARATIVE STUDY OF THE PERFORMANCES OF GOVERNMENT OWNED AND PRIVATELY OWNED BROADCASTING MEDIA ORGANIZATION (A STUDY OF FRCN AND RAYPOWER FM ENUGU)
» Abstract This project examines the comparative study of the performances of government owned and privately owned broadcasting media organization (A st...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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6. THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS BRAND PREFERENCE
» ABSTRACT The research provides an appraisal of the impact of television advertising of household products on consumers brand preference. It elucidate ...Continue Reading »Item Type & Format: Project Material - Ms Word | 75 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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7. PRINT MEDIA COVERAGE OF RURAL DEVELOPMENT PROJECT IN AKWA IBOM STATE: A COMPARATIVE STUDY OF THE PUNCH AND PIONEER NEWSPAPER
» ABSTRACT The study was undertaken on print media coverage on rural development project in Akwa Ibom State was conceived by the author. The study which...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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8. THE ROLE OF THE PRESS IN THE FREE AND FAIR ELECTION
» CHAPTER ONE 1.0 Background to the Study Election is a festival of democracy. It fosters an inclusive state; democracy rooted in popular sovereignty an...Continue Reading »Item Type & Format: Project Material - Ms Word | 0 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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9. comparative study on the performances of government owned and privaely owned media organization
» 26AbstractThis project examines the comparative study of the performances of government owned and privately owned broadcasting media organization (A s...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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10. ATTITUDE OF ND2 FEMALE MASS COMMUNICATION STUDENTS TOWARDS A CAREER IN JOURNALISM
» TABLE OF CONTENTS Title page ………………………………………&...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT