Get the complete project »
- The Complete Research Material is averagely 52 pages long and it is in Ms Word Format, it has 1-5 Chapters.
- Major Attributes are Abstract, All Chapters, Figures, Appendix, References.
- Study Level: BTech, BSc, BEng, BA, HND, ND or NCE.
- Full Access Fee: ₦4,000
1.1 BACKGROUND TO THE STUDY
Community Relations is a branch of Public Relations that has emerged from what used to be referred to as Corporate Social Responsibility (CSR). Community Relations is concerned solely with how to create an enabling environment in the host community so that the company can carry out its activities without any hindrance, but rather with the assistance and support of host inhabitants. An example of an articulated community relations policy which must be sensitive to local customs and the developmental aspirations of communities in the areas of healthy, education, infrastructure and economic self-reliance have become expedient. Hence, tangible and long-lasting projects that are beneficial to majority of the people must be embarked upon. This is against the background that a healthy and enlightened rural community that is well provided with infrastructure that can support co-ordinated economic activities will contribute more significantly to local and national development efforts.
The community‟s perception of a company derives principally from the company‟s employees who would be either good or bad ambassadors to the community. Their views and feelings about their companies are transmitted to the community as a whole. Good community relations, therefore, should be from the company itself. Employee and community relations can be considered, to some extent, by having employees participate in community relations‟ activities. Such involvement can create an effective programme and boost employee morale.
Therefore, communities have realized that they cannot remain passive, and so are getting to be more active and vocal in their expectations and demands. There are two reasons for this,
firstly, communities realize that business tend to gain more from them than the other way round. In a lot of cases, communities are exploited by companies, Secondly, with business and industries coming up in the communities, problems like pollution, over pollution, breakdown of law and order, slums, inadequate health facilities and other such pockets of neglect, besiege the community. Therefore, it is necessary for organisations/ businesses to be proactive and have established community relations programme.
Dangote Cement's Plant in Ogun State is one organisation whose business activities are national. Commenced cement production in December 2011 and was officially inaugurated in February 2012 by His Excellency Dr Goodluck Ebele Jonathan GCFR, President of the Federal Republic of Nigeria. At a stroke, the Ibese plant transformed Nigeria into a nation self-sufficient in cement production. The $850m Ibese plant has two 3-Smillion tonne lines built by Sinoma, using state-of-the-art Chinese and European technology. It takes limestone from a nearby quarry with an estimated reserve of 90 years. The plant is gas-fired for both kilns and power, with coal back-ups for its kilns and diesel for its power plant. Work has already commenced to double the size of the Ibese factory by building two more lines alongside the existing facility. The plant is expected to have a capacity of 12 million tonnes per year by the end of 2014, providing ample supplies for the rapidly growing South West region of Nigeria, as well as the ability to export cement and clinker through Dangote Cement terminals in Lagos.
Since inception, the Group has experienced phenomenal growth on account of quality of its goods and services, its focus on cost leadership and efficiency of its human capital. Today, Dangote Group is a multi-billion Naira company poised to reach new heights, in every endeavor competing with itself to better the past. The Group's core business focus is to provide local, value added products and services that meet the 'basic needs' of the populace. Through the construction
and operation of large scale manufacturing facilities in Nigeria and across Africa, the Group is focused on building local manufacturing capacity to generate employment and provide basic products for the people.
1.2 STATEMENT OF THE PROBLEM
Consumers have diverse motivations, tastes and preferences. They constantly seek solutions to these various state of deprivation(needs). And as they do these, they are guided or influenced by certain decisions which could be internal and external. Internally, Consumers are influenced by their belief system. And externally, they are influenced by their socio-economic and cultural background . Since community relations activity are meant to influence consumer patronage, and Dangote Cement Organisation in Ibese has had a dose of community relations activities, this study therefore seeks to examine the impact of Dangote Cement community relations activities on the patronage of consumers in Ibese community.
1.3 OBJECTIVES OF THE STUDY
This study is designed to examine the impact of community relations on consumers‟ patronage in recent times among the people, Ibese in Ogun state. The Specific objectives of the research are:
i. To find out whether Dangote Cement community relations activities profit everyone in the community.
ii. To ascertain what makes consumer patronize Dangote cement.
iii. To examine the impact of community relations on consumer‟s patronage of Dangote cement.
1.4 RESEARCH QUESTIONS
This research answers the following questions.
i. Does Dangote Cement community relations activities profit everyone in the Community?
ii. What makes consumers patronize Dangote cement?
iii. What is the impact of community relations on consumers‟ patronage of Dangote Cement ?
1.5 SIGNIFICANCE OF STUDY
The findings of this study will lay a thorough foundation on the study of the impact of community relations on consumers‟ patronage on the society as a whole. Although a number of empirical works has been done on the study of the impact of community relations on consumers‟ patronage in different part of the world but not on the aspect of Dangote Cement, this paper seeks to present an up-to-date empirical analysis of the aforementioned. This study also serves as an additional fact finding work for other researchers who may be interested in the subject of this research. The findings of the research work will also be beneficial to the management of various organisations, community relation experts, as more knowledge would be gained from the research work.
1. 6 SCOPE OF THE STUDY
Share a Comment
You can find more project topics easily, just search
SIMILAR MASS COMMUNICATION FINAL YEAR PROJECT RESEARCH TOPICS
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY An online newspaper is the online version of a newspaper, either as a stand alone publication or ...Continue Reading »
52 pages | 280 hits | Source: MASS COMMUNICATION
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Communication as known everywhere has developed over a number of centuries. The sophisticated and...Continue Reading »
52 pages | 212 hits | Source: MASS COMMUNICATION
3. THE ROLE OF ELECTRONIC MEDIA IN COMBATING DRUG ABUSE AND NATIONAL SECURITY (A CASE STUDY OF N.T.A. ENUGU STATE)» chapter I introduction 1.1 Background to the study Communication dates back money centuries age right from the creation of man and this painting on th...Continue Reading »
70 pages | 208 hits | Source: MASS COMMUNICATION
4. EVALUATION OF EXTENSION AGENTS’ COMMUNICATION STRATEGIES IN PROMOTING NEW RICE FOR AFRICA (NERICA) TECHNOLOGY AMONG RICE FARMERS IN OFADA, OGUN STAT...» ABSTRACT This study focused on evaluating the effectiveness of extension agents’ communication strategies in promoting the New Rice for Africa Techn...Continue Reading »
72 pages | 52 hits | Source: MASS COMMUNICATION
5. THE EFFECTS AND CONSEQUENCES OF SOCIAL MEDIA ON MUSIC ARTISTS, MUSIC CONSUMPTION AND ITS IMPACT ON THE NIGERIAN MUSIC INDUSTRY» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY The activities of social media have increased overtime with the advancement in the level of techn...Continue Reading »
76 pages | 91 hits | Source: MASS COMMUNICATION
6. THE IMPACT OF NEWS COMMENTARIES ON RADIO LISTENERS (A CASE STUDY OF FEDERAL RADIO CORPORATION OF NIGERIA ENUGU)» CHAPETR ONE INTRODUCTION The history of radio news commentary in Nigeria dated back to the 1930’s when what was known as radio receiver was just...Continue Reading »
41 pages | 218 hits | Source: MASS COMMUNICATION
» ABSTRACT The aims and objective of this research project is to analyse the extent of rapid development towards journalism education in Nigeria univers...Continue Reading »
78 pages | 223 hits | Source: MASS COMMUNICATION
» ABSTRACT This global modern technologies in the nineties had been such a glaring and widely exciting experience. This leaves no body even a Thomas in ...Continue Reading »
55 pages | 126 hits | Source: MASS COMMUNICATION
9. THE ROLE GIFT AND PROGRESS FM STATIONS PLAYS IN THE RURAL DEVELOPMENT OF KARIM LAMIDO AND ASIN EKITI COMMUNITY IN TARABA AND EKITI STATE» CHAPTER ONE INTRODUCTION 1.1 Background of the study The mass media perform a number of functions in every society. In performing its functions they d...Continue Reading »
39 pages | 128 hits | Source: MASS COMMUNICATION
» TABLE OF CONTENTS Title Page 1 Declaration ii Certification iii Dedication iv Acknowledgments v Table of Contents vi viii List of Tables ix Abstract x...Continue Reading »
64 pages | 67 hits | Source: MASS COMMUNICATION