Get the complete project »
- The Complete Research Material is averagely 52 pages long and it is in Ms Word Format, it has 1-5 Chapters.
- Major Attributes are Abstract, All Chapters, Figures, Appendix, References.
- Study Level: BTech, BSc, BEng, BA, HND, ND or NCE.
- Full Access Fee: ₦4,000
1.1 Background to the Study
The mass media have a prominent role it plays in the society. Mass media through its programmes serve as beacon of example to it audience. The media is known for setting agenda among its audience. Through the normative functions of the media which is educating, informing, enlighten and mobilizing it audience towards a common goal. The audience learnt a lot through television programmes. Audience can learn how to develop their potentials through the contents of television programmes they are exposed to.
The media most especially television plays a very dominant role in the progress of learning. It is vast in shaping the life of an individual. It also performs other functions apart from informing, educating and entertaining like the role of agenda setting and watchdog in the society. Television is one of the broadcast media apart from radio. It has the advantage of both audio and visual. It has also far reaching impact on the audience at large.
Television is a medium of enlightenment, and one of it is to educate it audience through acquisition of knowledge. Every individual has a right to education since the right was created and recognized since 1948 adoption of the universal declaration of human right. Education, according to Longman English dictionary consist of teaching people various subjects at a school or college, it is also the process through which a person is taught better ways of doing things or a better way of living. Most reasons behind education are to acquire knowledge and also to increase the level of literacy of a nation which will help immensely in the development of that country (Bittner, 2003).
Over the years, the education of women in Nigeria has been a topic of discussion. Some females are barred from acquiring education and in a situation where they are allowed to go to school, a good number of them dropped out due to one reason or another. People are well aware that many parents giving more attention to male education than the female education because they believed that the female life ends in the kitchen. The issues of female education has to be carefully looked into because, like an adage says, “When you educate a woman, you educate a whole nation”. So, the women will play an important role in development of a nation when they acquire education. The newspaper, magazines, radio, television, journals are equally important in imparting education.
Television programmes can play that role of impacting knowledge on women on how to be emancipated economically, politically, socially and culturally. Television programme through status conferral can make women to see a role model and thereby be emancipated. Bandura (1977) argues that imitative behavior and learning from television is seen as rewarding and unrewarding. This however means that individuals tend to imitate the characters displayed by these unknown personalities, either good or bad, they just want to be associated with them. The tendency to act like these individuals is very high, because naturally people crave to associate with successful individuals according to Bandura’s evaluation of the social learning theory.
Cultivation theorist however including the profounder of the theory George Gebner argues that television has long term effects, which are small gradual indirect but cumulative and significant. They emphasize on the effects of television viewing on attitudes rather than the behavior of viewers. Heavy watching of television is seen as cultivating attitude which are more consistent with the world of television programs other than with the everyday world (Ekyaheme, 2011).
In recognition of the effect of television on audience learning behaviour, Africa Independent Television (AIT) introduces a women centered programme called “Hero’s of our Time”. This programme is a weekly television guest program in which a guest will be invited to sheer her life, career experiences to the audience. Here, ebony women, women of substance, career women, iconic women, women that have made mark in their field of endeavour are been invited. They do invite women politicians, entrepreneurs, business women etcetera. This is a programme that is meant to simulate audience to see reasons on how they too can make impact in this world.
1.2 Statement of the Problem
The mass media, most especially television have gradually become a part of our daily lives, and sources of information, education and entertainment have been described as the primary functions of the media. Lasswell (1948) as cited in Folarin (2005:74) assigns three functions to the media: Surveillance of the Environment (the news function); Correlation of the different parts of the Environment (the editorial function) and the Transmission of the cultural heritage from one generation to the other (the cultural transmission function).
The representation of women in all aspects of our societies has become an issue of concern in the last few decades in which media are not out of the discussion. There seems to be a general agreement in the fact that in all human societies women are not treated as equal to man even as they form more than half of the world’s population and do play vital and crucial role in the survival of any society (Omenugha,2005).
In order to make sure that we don’t live in a patriarchal society, television programmes are been produce to educate or enlighten women on how to be emancipated in the different field in the society. One of such programmes is AIT “Hero’s of our Time”. This programme is meant to educate women on how they can be emancipated economically, political, socially and other wise. The program do invite women that have make impact in the society to come and share their experience to other women. Through this medium role model are been created. Women learn lessons on how they too can make impact in the society. Against this backdrop, this study is going to investigate the impact of AIT programme “Hero’s of our Time” on women emancipation.
1.3 Research Questions
1. How frequent do women watch the programme “Hero’s of our Time” on AIT?
2. How do women interpret the programme “Hero’s of our Time” messages?
3. Is the programme “Hero’s of our Time” impacting on women emancipation?
4. To what extent does “Hero’s of our Time” message influence women behavior?
1.4 Aim and Objectives of the Study
The aim of this study is to investigate the impact of AIT programme “Hero’s of our Time” on women emancipation. To actualize this, the following objectives have been set.
1. To know the frequency women use in watching the programme “Hero’s of our Time” on AIT.
2. To identify how women interpret the programme “Hero’s of our Time” messages.
3. To examine whether the programme “Hero’s of our Time” is impacting on women emancipation.
4. To examine the extent “Hero’s of our Time” message influence women behavior.
1.5 Significance of the Study
The under representation of women in the socioeconomic, political sphere has become a source of concern globally considering their significant number in the society. This study will examine the impact of television programme in women emancipation.
This study will be of immense importance to the society in the sense that it will inform the general public about how women can be emancipated in the society and it will benefits students, parents, teachers, government, media practitionerson the need to discourage gender disparity in the society.
Similarly, this study will serve as:
• A guide the up-coming undergraduate/ final year B.Sc. student(s) on taking an approach in conducting their research project related to this field.
• It is expected to supply a first-hand material/guide for media organizations, feminists and also human right activists.
• It will be useful to government in formulating policies on gender
1.6 Scope of the Study
The study is limited to the Kaduna metropolis because, Kaduna state is a large state with about 23 local governments and populated. So, this study is limited for the place of the research to be conducive and easy to be carried on. The study is also limited to women that watched and followed AIT programme “Heroes off our Time” in the area of the study.
1.7 Limitations of the Study
It is difficult to assert that the sample used particularly women in Kaduna metropolis under the survey is enough and a true representation of the whole of women that watch “Heros of our Time” on AIT.
Bandura, A. (1986). Social Foundations of Thought and Action. Englewood Cliffs, NJ: Prentice-Hall.
Bittner J. (2003): Mass communication: an introduction, New Jersey: Prentice hall Inc.
Ekyaheme, O. (2011). Soap Opera and Youths, Enugu Nigeria: Peterson publications
Folarin .B. (1998) Mass Communication an Introduction: Ibadan: sterling Horden.
Omenugha, K. (2007). Sexism and culture: The Nigerian scene. Interdisciplinary journal of communication studies.Vol. 3, p. 53
You either get what you want or your money back. T&C Apply
Share a Comment
You can find more project topics easily, just search
SIMILAR MASS COMMUNICATION FINAL YEAR PROJECT RESEARCH TOPICS
1. AUDIENCE PERCEPTION ON FEDERAL RADIO CORPORATION OF NIGERIA NETWORK NEWS: A STUDY OF THE RESIDENTS OF IBADAN TOWN, OYO STATE» CHAPTER ONE INTRODUCTION 1.0 Background to the Study According to Ude (1998) in his book, Introduction to Reporting and News Writing, he defines news ...Continue Reading »
49 pages | 137 hits | Source: MASS COMMUNICATION
» Investigative journalism was described in many ways throughout the afternoon: as “uncovering the hidden”; “expensive”; “...Continue Reading »
71 pages | 577 hits | Source: MASS COMMUNICATION
» ABSTRACT The aims and objective of this research project is to analyse the extent of rapid development towards journalism education in Nigeria univers...Continue Reading »
78 pages | 329 hits | Source: MASS COMMUNICATION
4. ANALYSIS OF THE PERFORMANCE OF MASS MEDIA IN THE DEVELOPMENT OF THE NIGER DELTA REGION OF NIGERIA» ABSTRACT Over the years, the oil producing areas of the Niger Delta have been engulfed in series of crises which is a major challenge to the developme...Continue Reading »
52 pages | 178 hits | Source: MASS COMMUNICATION
» ABSTRACT The aim of this research work is find out the crisis resolution of ijaw/ itesekiri of 1997.In the chapter one we make a research on the confl...Continue Reading »
52 pages | 0 hits | Source: MASS COMMUNICATION
6. AN ASSESSMENT OF THE ROLE OF BROADCAST MEDIA IN MOBILIZATION OF WOMEN DURING THE 2015 GENERAL ELECTIONS IN NIGERIA» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Women attempting to enter into politics in Nigeria face numerous obstacles. Those who have aspire...Continue Reading »
64 pages | 312 hits | Source: MASS COMMUNICATION
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The mass media are important component that play the roles of expressing the wishes, aspirations,...Continue Reading »
39 pages | 452 hits | Source: MASS COMMUNICATION
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study A medium is the channel through which message travel from the source to the receiver. Mass media ...Continue Reading »
49 pages | 852 hits | Source: MASS COMMUNICATION
9. EFFECT OF INTERNET ADVERTISING ON CONSUMERS' PURCHASE DECISION (A STUDY OF JUMIA ONLINE STORES IN LAGOS)» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Advertising has been in existence for many decades. It is one means of promotional mix which has ...Continue Reading »
87 pages | 312 hits | Source: MASS COMMUNICATION
» ABSTRACT This study was carried out to assess the level of newspapers reportage of the 2012 Dana Aviation Crisis. Consequently, the research investiga...Continue Reading »
52 pages | 142 hits | Source: MASS COMMUNICATION