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ABSTRACT
The public views the media as an important source of information on science, health and wellness issues (Andsager & Powess, 1999). Breast cancer is the most common cancer in women worldwide; it is a major cause of death among women aged 30 and above. It is the most common form of cancer among women in both high and low resource setting countries (Bray, McCarron & Parken, 2005; Dumitrescu & Crotaria, 2004; WHO Global Burden of Disease, 2004).
INTRODUCTION
1.1 Background of the Study
The prevalence of Breast Cancer among
Nigerian women has been the subject of discourse in recent time. Each
diagnosis of cancer usually comes with fear, confusion as well as the
uncertainty of survival, which can be alleviated by timely information
that can produce behavioural change.
Over the years, information has increasingly been considered
important in helping people cope with cancer (Meredith & Symonds,
1996). Numerous studies have shown the continuing dissatisfaction with
current information provisions in terms of content and delivery
mechanisms. Lack of timely and accurate information has been
responsible
for not meeting the needs of women with breast cancer, given that
information can play an important role in patient’s empowerment and
satisfaction. (Jenkins & Fallowfield, 2001; Bray, McCarron &
Parken, 2005; Dumitrescu & Crotaria, 2004)
Breast cancer has touched the lives of countless people, yet many
women have misconceptions about the disease. One of the most common
sources for breast cancer information used by Non-governmental
Organizations in their campaigns is the newspaper.
Every day, women
read facts about breast cancer awareness followed by messages telling
them to get mammogram, perform breast self-examinations, exercise
regularly and maintain a healthy diet to reduce their risk of developing
breast cancer. Information about breast cancer during these campaigns
such as risk factors, preventive measures and findings of recent studies
about the disease frequently appear in the media. The mass media,
especially the newspaper, play a vital role in public understanding of
many health issues and the information relayed to the public through
this medium often influences health behaviour (Kreps, 2003).
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SIMILAR MASS COMMUNICATION FINAL YEAR PROJECT RESEARCH TOPICS
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1. PRESS AND DEMOCRACY IN NIGERIA 1999-TILL DATE
» Abstract The press has been defined as the fourth estate of the realm. It has undergone a sustained or a continuous system or repression by those who ...Continue Reading »Item Type & Format: Project Material - Ms Word | 68 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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2. AN EVALUATION OF THE IMPACT OF CAMPUS JOURNALISM IN THE NIGERIAN POLYTECHNICS
» CHAPTER ONE INTRODUCTION 1.1 Background of the study Campus journalism is journalism carried out by students of tertiary institutions on subjects rela...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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3. EFFECTIVENESS OF GREEN ADVERTISING ON CLEAN ENVIRONMENT IN SOUTH-SOUTH NIGERIA
» ...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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4. THE ROLE OF PUBLIC RELATIONS IN BUILDING CORPORATE IMAGE
» TABLE OF CONTENT TITLE PAGE II APPROVAL PAGE III DEDICATION IV ACKNOWLEDGMENT V ABSTRACT VI TABLE OF CONTENT VII CHAPTER ONE INTRODUCTION 1.1 THE HIST...Continue Reading »Item Type & Format: Project Material - Ms Word | 74 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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5. THE ROLE OF TELEVISION STATION IN COMMUNITY DEVELOPMENT
» CHAPTER ONE INTRODUCTION 1.1 Background of the study Communication has been regarded as the life hood of human existence. Human being communicate on a...Continue Reading »Item Type & Format: Project Material - Ms Word | 67 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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6. ASSESSING THE INFLUENCE OF TOOTHPASTE ADVERTISING ON CONSUMER BRAND PREFERENCE IN MAKURDI METROPOLIS
» ABSTRACT This study is aimed at assessing the influence of toothpaste advertising on consumer brand preference in Makurdi metropolis. The objectives o...Continue Reading »Item Type & Format: Project Material - Ms Word | 109 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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7. ROLE OF NIGERIAN MASS MEDIA IN THE PROMOTING FREE AND FAIR ELECTIONS
» ABSTRACT The aim of this study was to determine The role of Nigerian Mass media in the promoting free and fair elections (A study of heartland FM, IBC...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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8. CONSTITUTIONAL JUSTIFICATION FOR PRESS FREEDOM IN NIGERIA
» ABSTRACT In this study, Section 22 of the 1999 Constitution of the Federal Republic of Nigeria States that the press, radio, television and other agen...Continue Reading »Item Type & Format: Project Material - Ms Word | 71 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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9. A GENDER ANALYSIS OF NIGERIA’S MILLENNIUM DEVELOPMENT GOALS IMPLEMENTATION REPORTS
» Abstract For more than a decade now, one of the centerpieces of socio economic development, and foreign aid has been the effort to attain the Millenni...Continue Reading »Item Type & Format: Project Material - Ms Word | 110 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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10. INFLUENCE OF OWNERSHIP IN RADIO NEWS COVERAGE (A STUDY OF FEDERAL RADIO CORPORATION OF NIGERIA, ENUGU)
» TABLE OF CONTENTSDeclaration iiCertificate iiiDedication ivAcknowledgment vTable of contents viList of tables ixAbstract xCHAPTER ONEINTRODUCTION1.1 b...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT