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ABSTRACT
This study probes the effects which mass media has on the cultural values and tradition of the Yoruba people. It specifically tackles the effects of mass media on the culture and traditions of Erin Osun community. The research posits that the current trends in cultural behaviour of youths in Nigeria as observed among People of Erin Osun is significantly associated with their perception of western culture and exposure to forms of mass media such as (PROGRAMMES AND ADVERTS ON TV, RADIO AND OTHER FORMS OF MASS MEDIA, radio and Newspaper). The assumption that foreign media content has direct powerful effects is shared by optimistic modernization theory. Lerner (1962) Rogers (1964) Schramm (1964) and others Stretch the critical perspective of cultural and media imperialism. McPhail (1981), (1984) Gerbuer (1977). The research applies the theory of acculturation along with the culturation hypothesis. “Defluer and Dennis 1991, Garbner 1977, Morgan 1991” explains that acculturation of youths take place as a result of exposure to western programmes and adverts on TV, radio and other forms of mass media and radio programmes which influence the perception of the of the programmes reality and alters self-image. From the review of related literature, the following hypotheses emerged for testing HI: More exposure to programmes and adverts on TV, radio and other forms of mass media will tend to identification of western stars as models. H2: The improvement of Local programmes and adverts on TV, radio and other forms of mass media will increase Yoruba community’ preference for local media product. Research hypotheses 1 and 2 received statistical support from the analysis of collected data using the survey research method. Recommendations to check the cultural genocide for further research were preferred.
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SIMILAR ENGLISH LITERARY STUDIES FINAL YEAR PROJECT RESEARCH TOPICS
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1. CONFLICTS IN PARENT-CHILD RELATIONSHIP SELECTED AFRICAN TEXT
» ABSTRACT Existing studies in different spheres of human endeavour have focused on the negative and destructive potentials of conflict. The scanty atte...Continue Reading »Item Type & Format: Project Material - Ms Word | 92 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT
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2. A PRAGMATIC ANALYSIS OF SELECTED CARTOONS IN VANGUARD NEWSPAPER
» ABSTRACT Artists, especially, cartoonists have made vigorous effort to portray the society by familiarizing people with the on going events in such so...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT
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3. SOCIOLINGUISTIC ANALYSIS OF THE LANGUAGE OF MARKET INTERACTION IN MUSHIN MARKET
» CHAPTER ONE 1.0 Introduction 1.0 Background of the Study Language variation has remained a prominent theme in sociolinguistic enquiry by virtue of its...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT
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4. NIYI OSUNDARE AND THE TRADITION OF MODERN NIGERIAN POETRY: ANALYSIS OF SONGS OF THE MARKET PLACE, VILLAGE VOICES, THE EYE OF THE EARTH AND WAITING LAU...
» ABSTRACT Niyi Osundare is one of Nigeria’s most prolific poets whose works have contributed significantly to the growth of a Nigerian poetic tra...Continue Reading »Item Type & Format: Project Material - Ms Word | 104 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT
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5. A PHONELOGICAL ANALYSIS OF ENGLISH FRICATIVES AS USED AMONG THE YORUBA SPEAKERS OF ENGLISH LANGUAGE
» ABSTRACTThis research work is a cursory observation of how the English Fricatives are used among the Yoruba speakers of English Language.At the phonem...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT
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6. SUBTITLING CHALLENGES IN KANNYWOOD MOVIES: PROS AND CONS
» ABSTRACT The study aims to draw attention to the need to have correct and appropriate subtitling in Kannywood movies, so as to elevate its status and ...Continue Reading »Item Type & Format: Project Material - Ms Word | 50 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT
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7. THEME OF CORRUPTION IN THE POST-COLONIAL AFRICAN NOVEL: A STUDY OF ABUBAKAR GIMBA’S WITNESSES TO TEARS AND CHINUA ACHEBE’S A MAN OF THE PEOPLE
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Chinua Achebe has proven his worth among English speaking African novelists by representing the A...Continue Reading »Item Type & Format: Project Material - Ms Word | 94 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT
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8. EFFORTS OF SOME NIGERIAN FEMALE WRITERS WHO USE THEIR PROACTIVE WRITING TO AGITATE FOR CHANGE IN THE ADVERSE CULTURAL FORCES THAT MILIATE AGAINST ANY...
» INTRODUCTION The earliest novelist in Africa were men before the advent of female writers in the scene. Then, the male writers portray women as instru...Continue Reading »Item Type & Format: Project Material - Ms Word | 35 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT
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9. HOW ABBREVIATION IN SOCIAL MEDIA AFFECTS STUDENTS WRITING THAT IS WRITING FOR ACADEMIC PURPOSES.
» CHAPTER ONE 1.0 INTRODUCTION One of the most important differences between man and animal is man’s ability to speak and make others understand him. ...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT
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10. A SOCIO LINGUISTIC ANALYSIS OF THE USE OF DEROGATORY WORDS ON WOMEN (A CASE STUDY OF IKEJA LOCAL GOVERNMENT AREA OF LAGOS STATE)
» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Sociolinguistics cannot be defined without the language use and the society’s feedback to it. S...Continue Reading »Item Type & Format: Project Material - Ms Word | 81 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT