ABSTRACT

Television is an important medium of communication in 21st century which is used for several reasons including information, entertainment, and persuasion. Unlike other media structures, television has the advantage of utilizing vision for mass communication. Television has become a major source of information acquisition, companionship and a relaxation tool as it provides million with free leisure strategies and opportunities

The aim of writing this project is to look into the influence of television programmes on Yoruba Culture and Tradition, Using a case study of Obafemi Owode Local Government Area, Ogun State, Nigeria. Several works have observed the psychological aspects watching television and it is an established fact which can be vividly in this project that people are affected differently, depending on the information type and exposure level; hence the television programmes should be put in best use to better the lives of the Yoruba people and the whole of Nigeria at large.

TABLE OF CONTENTS

TITLE PAGE                                                                                                                         I

DEDICATION                                                                                                                       Ii

CERTIFICATION                                                                                                                 Iii

ACKNOWLEDGEMENT                                                                                                     Iv

ABSTRACT                                                                                                                           V

CHAPTER ONE:  INTRODUCTION

1.1 BACKGROUND OF THE STUDY                                                                               1

1.2 STATEMENT OF THE PROBLEM                                                                               3

1.3 OBJECTIVE OF THE STUDY                                                                                       3

1.4 RESEARCH QUESTION                                                                                                    4     

1.5 SIGNIFICANCE OF TH STUDY                                                                                  4

1.6 SCOPE AND LIMITATION OF THE STUDY                                                             4

1.7 OPERATIONAL DEFINITION OF TERMS                                                                5

1.7.1 MASS MEDIA                                                                                                              5

1.7.2 TELEVISION                                                                                                               5

1.7.3 CULTURE                                                                                                                    5

1.7.4 INFLUENCE                                                                                                                5

1.7.5 PROGRAMMES                                                                                                           6

CHAPTER TWO: LITERATURE REVIEW

2.1 CONCEPTUAL FRAMEWORK                                                                                                7

2.2 MASS MEDIA                                                                                                                 7

2.3 CLASSIFICATIONS                                                                                                      8

2.4 HOW PEOPLE USE THE MEDIA                                                                                8

2.5 THE IMPORTANCE OF THE MASS MEDIA                                                             9

2.6 FUNCTION OF THE MASS MEDIA                                                                            10

2.7 COMMUNICATION DEFINED                                                                                                10

2.8 ELEMENT OF COMMUNICATION                                                                            11

2.9 HISTORY OF TELEVISION                                                                                         12

2.10 THE HISTORY OF NIGERIA TELEVISION                                                                        13

2.11 FACTORS RESPONSIBLE FOR THE GROWTH OF TELEVISION                      14

2.11.1 POLITICAL FACTORS                                                                                             14

2.11.2 ECONOMIC FACTORS                                                                                            15

2.11.3 EDUCATION                                                                                                             17

2.11.4 GOVERNMENT INTERVENTION                                                                         18

2.11.5 PROMOTION OF CULTURAL HERITAGE                                                          19

2.11.6 FOREIGN CULTURAL INFLUENCE                                                                    20

2.11.7 INCREASE IN POPULATION AND NEED FOR INFORMATION                    21

2.11.8 TECHNOLOGICAL FACTOR                                                                                 21

2.12 MEANING OF CULTURE                                                                                           23

2.13 COMPONENT OF CULTURE                                                                                     24

2.14 CULTURE AND THE MASS MEDIA                                                                                    25

2.15 YORUBA CULTURE AND TRADITION                                                                  36

2.16 OBAFEMI OWODE OGUN STATE                                                                           

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