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ABSTRACT
It is a widely accepted notion that Nollywood movies contain negative content such as drug addiction, armed robbery, sexual immorality, women and child abuse amongst others, which in effect elicit negative reaction from its viewers. These negative reactions often result in negative societal consequences. This research work explores the positive values projected in Nollywood moviesas it relates to different facets of the society and how it by extension promotes societal change. To achieve this, literary materials and select movies were critically analysed against the cultural norm theory of De fleur and Gerbner‘s cultivation theory. On the basis of the theories proposition, the prolonged exposure of viewers to these positive contents will begin to impact positively on such viewers and an adoption of the values will translate into positive societal change. The research attempts to establish that irrespective of the negative content of Nigerian movies, some positive values and norms which when adopted will project positively in different facets of the society also exists in some movies. To reflect this, three (3) movies; The Meeting, Mr. And Mrs, and Half of a Yellow Sun reflecting political, social and historical aspects will be analysed. Qualitative research will be used in other to gain a deep understanding of the values and norms inherent in the select movies. In the course of this research, certain issues were made evident, prominent amongst which is that Nollywood producers are giving more attention to details to ensure they tell the Nigerian story professionally. The researcher recommends among others that Nigerian home movies be maximally explored as a development communication medium.
INTRODUCTION
The word change has so many meanings depending on the context in which it is used. However, one major point that keeps reoccurring is the move from one state to another. Change in a society refers to an alteration in the social order of the society, it may include changes in nature, social institutions, social behaviours, or social relations. Thus change can refer to any significant alteration over a period of time in behaviour patterns, cultural values and norms. The world today is changing so fast economically, socially, politically and even physically. The argument however is whether the change is for the better or for the worse. This change is made rapid by the increasing new ways of communication especially the media which has increased accessibility to knowledge. This has changed the ways individuals, groups, and societies think, feel, behave, and interact. In spite of the seeming objectives of the new communication mediums, a great deal of fear and outrageous optimism permeates opinions about its attendant negative consequences. This is so because the inundation of too much information is a potential threat to the ability to process which information is actually needed. Film has over the years become a pervasive and ever present entity in our lives, as well as a strong influence for constructing meaning in our everyday live. Social Comparison Theory posits that ―people will [at some point in their lives] compare themselves and significant others to people and images whom they perceive to represent realistic goals to attain‖ (Botta, 1999: 26). With the passage of time, we have unconsciously looked up to the media to help us define, explain, and shape the world around us; we make automatic comparisons of ourselves, those close to us, and situations in our lives after seeing images in the media. The result of these comparison is that we are motivated to strive for, and achieve, new found goals and expectations as perceived by us in the films. Films now preside over many daily decisions on the sense of our world and exposes human beings to completely new perspective. It has over time reduced the world to a global village sharing cultures, beliefs, values and history. With our lives influenced by the culture around us, it is impossible for it not to either be positive or negative. However, this is dependent on what we listen to or watch, whichever way, what we do has direct impact on our lives because everything has a direct link to some part of us be it music, media, celebrities, fashion, and even literature.
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SIMILAR MASS COMMUNICATION FINAL YEAR PROJECT RESEARCH TOPICS
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1. THE ROLE OF MASS MEDIA AS A TOOL FOR PUBLIC ENLIGHTENMENT IN ACHIEVING THE MILLENNIUM DEVELOPMENT GOALS (MDGS)
» CHAPTER ONE INTRODUCTION BACK GROUP TO THE STUDY The problem of development has occupied to attention of scholars, activists, politic rams, developmen...Continue Reading »Item Type & Format: Project Material - Ms Word | 68 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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2. TRENDS OF NEGATIVE THEMES IN NIGERIAN HOME MOVIES
» (A Critical Analysis of Four Home Movies; ZOZA, Before the Rain, Street Fame and The Dogs Meeting) ABSTRACT This research study was primarily motivate...Continue Reading »Item Type & Format: Project Material - Ms Word | 44 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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3. THE IMPLICATION OF NATIONAL BROADCASTING COMMISSION RULES AND REGULATIONS ON BROADCAST MEDIA
» (A CASE STUDY OF AFRICA INDEPENDENT TELEVISION (AIT) LAGOS) ABSTRACT This project is mainly focused on the Implications of National Broadcasting Commi...Continue Reading »Item Type & Format: Project Material - Ms Word | 37 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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4. TELEVISION VIEWING HABITS OF NIGERIAN ELITES
» . A CASE STUDY OF ENUGU METROPOLIS CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY The tendency, most of the time especially in the developing countr...Continue Reading »Item Type & Format: Project Material - Ms Word | 55 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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5. THE EFFECT OF SOCIAL MEDIA ON PRACTICE OF PUBLIC RELATION
» CHAPTER ONE INTRODUCTION 1.1 Background of the study Although social networks, corporate websites, chat rooms, email customer response facilities and ...Continue Reading »Item Type & Format: Project Material - Ms Word | 64 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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6. ATTITUDE OF FEMALE CARITAS UNIVERSITY MASS COMMUNICATION STUDENTS TOWARDS JOURNALISM AS A CAREER
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Journalism is the collection, preparation and distribution of News and related commentary and fea...Continue Reading »Item Type & Format: Project Material - Ms Word | 80 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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7. FOREIGN TELEVISION STATIONS’ REPRESENTATION AND THE PERCEPTION OF NIGERIA’S IMAGE BY YOUTHS IN SELECTED UNIVERSITIES IN SOUTHWEST NIGERIA
» ABSTRACT Nigeria youths are perhaps vulnerable victims of foreign television programmes transmitted to Nigeria. The manner in which the foreign televi...Continue Reading »Item Type & Format: Project Material - Ms Word | 173 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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8. IMPACT OF NTA ENUGU TELEVISION ADVERTISEMENT ON THE MENTAL DEVELOPEMEMENT OF CHILDEREN
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Television is incorporated within the child‟s experience as it becomes part of the child‟s in...Continue Reading »Item Type & Format: Project Material - Ms Word | 58 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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9. THE USE OF PRINT MEDIA AS TOOL FOR PUBLIC RELATION PRACTICE (A CASE STUDY OF INTERNATIONAL BREWERIES PLC, ILESA)
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY In the pursuit for strong and stable relations, most of the public relations practitioners in...Continue Reading »Item Type & Format: Project Material - Ms Word | 58 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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10. INFLUENCE OF NIGERIAN HOME VIDEO FILMS ON CRIMINALITY
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Nigerian movies, popularly referred to as Nollywood movies, produced by the Nigerian film industr...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT