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CHAPTER ONE
INTRODUCTION
BACKGROUND OF STUDY
The advert of cinematography in Nigeria was
through the effort of the colonial masters in the early1950’s. They use
it as instrument in the dissemination of information and entertainment.
It was purely a colonial making; several films produced this period
were made in English language and were distributed and exhibited in
mobile vans with the help of interpreter and commentator.
For a long period, our colonial masters perform the functions
similar to that of censor’s board as they dictate the tune of film
production and development. It was not until 1970 that Nigeria saw a
film production by Francis Oladele Calpenny films; Professor Wole
Soyinka, Dapo Adetingba and pa. Orlando Martins were part of the cost.
The colonialist stifles local producers throughout the 1960’s
and 1970’s cinema still remain in vogue until the early 1980’s when
“’Aje ni iya mi” written by Ishola Ogunshola and produced by Kenneth
Nnebu who was the pioneer indigenous commercial film. It was a Yoruba
film produced with little amount of money.
Before this time Moremi and Baba Sala in “Orun mooru” have been in circulation.
Today, cinema is gradually growing out of vogue with the advert
of other media of mass communication and reduction in price of
television, videos etc now an average salary earner can now own video,
television, tape etc.
In other words a set of people are of the opinion that cinema
is gradually growing out of vogue and has no place in mass medium in
Nigeria. It is against this background that is study seek to examine
the place of cinema as a mass medium in Nigeria.
STATEMENT OF PROBLEM
It will be of interest to know that
cinema which was well known as one of the medium of communication and
entertainment to large and homogenous audience is now gradually dying
as there now exist new ways which communication to mass audience be
done. Such medium is internet, Newspaper and video to mention a few.
Therefore, our focus on this study will be a place of cinema as a mass medium in Nigeria.
RESEARCH QUESTION
How can Cinema viewing in Nigeria be enhanced?
Does cinema have any effect on culture development in Nigeria?
To what extent can cinema be regarded as a mass medium in Nigeria?
In what ways can government use cinema as a medium of disseminating policy/conformation?
Does cinema viewing have any impact on social life?
PURPOSE OF STUDY
The main purpose of this study is to know the impact of cinema amidst other medium of mass communication. The study will enable us to know how effective cinema is the act of enlightenment and information.
SIGNIFICANCE OF STUDY
The significance of this study will
be divisional, as it will expose us to the place of the cinema as a
mass medium in Nigeria. Likewise the impact and importance of cinema.
This will go a long way in making people to know how cinema is
used to transmit our culture from one generation to the other and how
it can pass information, which is vital to our existence.
SCOPE OF STUDY
As we all know that the set of people that love to watch cinema are mature population. Only the mature people are respondents. This is because they will be able to speak exhaustively on the topic of this research work.
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