- The Complete Research Material is averagely 50 pages long and it is in Ms Word Format, it has 1-5 Chapters.
- Major Attributes are Abstract, All Chapters, Figures, Appendix, References.
- Study Level: BTech, BSc, BEng, BA, HND, ND or NCE.
- Full Access Fee: ₦4,500
Get the complete project »
STATEMENT OF PROBLEM
Advertising, like other promotional techniques, informs,
persuades and reminds. It can change consumer’s beliefs, attitudes,
images, and behaviour. But for advertising to be effective on national
level, enormous expenditures are required.
Successful advertisements do not merely entertain, try to
persuade the audience to buy, this is where the problem lies. People
tend to have the notion that this persuasive quality of advertising has
social effect on its audience, especially on students because they are
still within the age of being influenced by the media. Hence, the
essence of this study is to take a critical look into the social
effects on Nigeria students having OSPOLY students as the population.
RESEARCH QUESTIONS
In a bid to research into the social effect of advertising on
Nigerian students, the following research question would be asked.
- To what extent has advertising impact positively on Nigerian students?
- Does advertising distort reality in Nigerian students?
- To what extent does the exposure of advertising causes anti-social behaviour.
- How has advertising by exposing Nigerian student to model product and services improved their life style?
- To What extent can advertising influence on Nigerian student be controlled?
PURPOSE OF THE STUDY
- The purpose of this study is not only toward identifying the social effect of advertising on Nigerian students, but also to find possible solution to which the bad effect could be controlled.
- It also examines how advertising can be used to change negative behaviour in Nigerian students. For example, reducing materialism in students; intake of alcohol, indecent dressing/behaviour, among others.
- The can as well help both the advertisers and the agency to monitor and regulate their advertisement contents.
SIGNIFICANCE OF THE STUDY
The importance of this work is that it will help researchers
carry similar study. It will also add to the wealth of knowledge on the
effect of advertising. This study will help to identify the social
effect of advertising on Nigerian students. Finally it will provide the
basis for state holders in planning advertising message
You either get what you want or your money back. T&C Apply
You can find more project topics easily, just search
-
SIMILAR MASS COMMUNICATION FINAL YEAR PROJECT RESEARCH TOPICS
-
1. THE REFLECTIONS OF MODERNIZATION IN THE NIGERIAN MEDIA: A CASE STUDY OF HIGHLAND FM JOS PLATEAU STATE
» CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY The broadcasting industry in Nigeria has come a long way from a humble beginning in 1959 and grow...Continue Reading »Item Type & Format: Project Material - Ms Word | 66 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
-
2. MEDIA OWNERSHIP AND ITS’ INFLUENCE ON EDITORIAL POLICY
» ABSTRACT The ownership of a media house is one of the factors that its influences its ability to properly carry out its public role effectively. The e...Continue Reading »Item Type & Format: Project Material - Ms Word | 49 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
-
3. NEWSPAPER COVERAGE OF VIOLENCE IN NIGERIA
» ABSTRACT The purpose of this study is to examine the influence of newspaper structure and direction on the coverage of the Niger Delta Crises by newsp...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
-
4. THE ROLE OF ADVERTISING IN MARKETING OF HOTEL SERVICES ENUGU METROPOLIS
» CHAPTER ONE INTRODUCTION 1.1 Background of the study A mere mention of the hotel and catering busing will immediately call to our minds to travel indu...Continue Reading »Item Type & Format: Project Material - Ms Word | 51 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
-
5. TO DETERMINE THE BROWN ENVELOPE SYNDROME AMONG NIGERIAN JOURNALISTS AND ITS EFFECT ON THE IMAGE OF NIGERIAN MASS MEDIA
» CHAPTER ONE 1.0 Introduction The place of the Nigerian mass media in building the Nigerian state cannot be overemphasized both in the military regime ...Continue Reading »Item Type & Format: Project Material - Ms Word | 55 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
-
6. APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION
» CHAPTER ONE 1.0 Background to the Study Opinion leaders are defined as individual who exert an unequal amount of influence on the decision of others&r...Continue Reading »Item Type & Format: Project Material - Ms Word | 41 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
-
7. INFLUENCE OF BIG BROTHER AFRICA TELEVISION REALITY SHOW ON YOUTHS: A STUDY OF AFE BABALOLA UNIVERSITY
» CHAPTER ONE INTRODUCTION 1.1Background of Study Since the beginning of the 21st century, reality TV has begun to monopolize both cable and broadcast p...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
-
8. INFLUENCE OF TELEVISION SERIES ON THE NIGERIAN WOMEN (A CASE STUDY OF LAGOS STATE)
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY Recently there has been a massive penetration of mass media in the developing countries. Even traditi...Continue Reading »Item Type & Format: Project Material - Ms Word | 64 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
-
9. THE ROLE OF PUNCH NEWSPAPER IN CREATING AWARENESS AGAINST DRUG ABUSE (A case study of selected residents in Lagos Nigeria)
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Mass media have been a major agent of socialization and tool for social change especially now tha...Continue Reading »Item Type & Format: Project Material - Ms Word | 54 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
-
10. THE IMPACT OF SOCIAL MEDIA ON THE STUDENTS OF OSUN STATE POLYTECHNIC, IREE
» CHAPTER ONE 1.0 Introduction 1.1 Background of the Study The student of Osun State Polytechnic Iree, existence has continued to move from archaic ways...Continue Reading »Item Type & Format: Project Material - Ms Word | 61 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT