Undergraduate Marketing Final Year Project Research Topics

Marketing Project Topic: Doing a research on marketing is a fair deal for undergraduates since it allows final year project students the opportunity to explore all options available as regarding choosing the best marketing subject topics they are most comfortable with and running with it during their final year research. But before then, marketing project undergraduates will have to choose from the luxury of options, project topics from the subject topics they find interesting; it could be either one, two, three or even more. What is certain is that only one marketing project topic will be approved per time for research especially as undergraduates. The approval of the project topics lunches student into the research proper.

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LIST OF MARKETING UNDERGRADUATE PROJECT TOPICS AND MATERIALS
S/N Project Topic
1

INFLUENCE OF BILLBOARD ADVERTISING ON THE PATRONAGE OF PEPSI COLA

CHAPTER ONE INTRODUCTION 1.1 Background of the study Billboards have been used as an advertising medium for more than a century and are still used today, even since Jared Bell presented large cirus posters to the public in the public in the mid 1800s, billboard advertising remains as a top medium for brand outreach. Billboard are the largest and among the most impactful standard size out of home a... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

2

EFFECTS OF PRODUCT PACKAGING ON SALES VOLUME IN THE DAIRY INDUSTRY (A STUDY OF WAMCO NIG. PLC)

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY A study of the evolution of packaging is inextricably linked to the evolution of consumption habits in particular, and of society as a whole (Zeithaml, V. 1988). In the rural society which prevailed until the industrial revolution of the 19th century, packaging was as rudimentary as the living conditions of the time. Packaging was often standard... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

3

TRENDING ISSUES AFFECTING ADVERTISING AGENCIES IN NIGERIA AND HOW THEY ARE ADAPTING TO THE CHALLENGES POSED BY THE ADVENT SOCIAL MEDIA

CHAPTER ONE INTRODUCTION 1.0 BACKGROUND TO THE STUDY The world today has become a rendezvous for many countries courtesy of globalization, which fosters continuous interaction and exchange of human, economic and technological knowledge. This has resulted in the movement of information from one country to another using a single medium known as the internet. Globalization has integrated most countri... Continue Reading »

Item Type & Format: Project Material - Ms Word |  67 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

4

THE IMPACT OF PRICING STRATEGY ON SALES PERFORMANCE

CHAPTER ONE INTRODUCTION 1.1 Background to the Study Businesses today are facing one of the most competitive eras in history. The rise and fall of businesses and the outright failure of some businesses suggest that if businesses are not properly managed and do not have a clear direction, its organizational performance and ultimately organizational sustainability is bound to be in jeopardy (Utaka, ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

5

IMPACT OF THE COMMODITY EXCHANGE ON THE EXPORT OF PRIMARY COMMODITIES IN NIGERIA: FOCUS ON CASHEW

CHAPTER ONE INTRODUCTION 1.1 Background of the Study Attempts to formalise produce marketing in Nigeria can be traced to the 1930s. Then the European companies such as United African Company (UAC), John Holt, Societe Commercial Occidental Agency (SCOA) and Paterson Zochonis (PZ) were involved in direct purchases and export of Nigeria’s major agricultural commodities as essential raw material... Continue Reading »

Item Type & Format: Project Material - Ms Word |  90 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

6

AN EVALUATION OF THE IMPACT OF ADVERTISING ON CONSUMER BEHAVIOUR (A CASE STUDY OF DE-UNITED FOODS INDUSTRIES LTD: MAKERS OF INDOMIE NOODLES)

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY We are in a very dynamic and complex world. The business environment is becoming sophisticated day by day and as such, decision making is becoming more and more challenging and risky. Business organizations are failing due to poor decisions. Investors are losing their money and are unhappy. They are being discouraged and this is quite unhealthy ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

7

EFFECTIVENESS OF STRATEGIC MARKETING IN NIGERIAN BANKS: A STUDY OF SOME SELECTED BANKS

CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Given the trend of every aspects of economic activities globally and particularly Nigeria, it is imperative for business entities to adopt measures that should strategically reposition them so as to remain afloat. With much increase in the level of customer awareness in response to their needs and wants or satisfaction, firms should also discuss their old ma... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

8

APPRAISAL OF DISTRIBUTION STRATEGIES OF PRODUCTION COMPANIES (A STUDY OF THE NIGERIAN BOTTLING COMPANY PLC IN ENUGU)

CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Distribution channel is the path through which goods and services traverse as they go from producer to ultimate consumer. Also, marketing channels or marketing intermediaries represent organized network of agencies and institutions which in combination perform all the activities required to link producers with users and users with producers in order to accom... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

9

MARKETING OF PHARMACEUTICAL PRODUCT S IN ENUGU STATE (PROBLEMS AND PROSPECTS)

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The study deals with the marketing of pharmaceutical products, in Enugu State problems and prospects. At the beginning of the 21st century, there were few drugs available for the treatment of disease and illness. Majorities of the drugs were of plant or animal origin. Those were the days of chenopodium oil for the treatment of worm infestation i... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

10

ANALYSIS OF THE EFFECTIVENESS OF CUSTOMER SERVICES AS A MARKETING TOOL IN THE ALUMINUM INDUSTRY IN NIGERIA

CHAPTER ONE 1.0 INTRODUCTION A man that starts a business with a well furnished office and competent staff is incomplete without customers to secure the flow of cash into his business which is a signature to profitability, success, growth and survival. Customers are needed in any business ventures whether privately or publicly owned establishment for profit purposes and sustainability of such a ve... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

11

THE RELATIONSHIP BETWEEN SERVICE QUALITY AND PROFITABILITY IN FIRST BANK OF NIGERIA PLC

CHAPTER ONE 1.0 Introduction 1.1 Background of Study Like in many areas of businesses, banking is a sector that is characterized by intense competition for customers. The genesis of Nigerian banks competition for customers may be traced to a list of monetary, fiscal policies and programmes by the regulatory authorities beginning from the middle 1980’s. First was the Structural Adjustment Pro... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

12

A STUDY OF THE SALES FORECASTING PRACTICE OF MANUFACTURING FIRMS IN ENUGU

CHAPTER ONE INTRODUCTION vii 1.1 BACKGROUND OF THE STUDY Rising level of competition, growing pressure from stakeholders, environmental complexities and increasing customers’ enlightenment, among others have reawakened the profit maximization goal of business firms. This is understandable because both the survival and growth of any business lies on the level of profit the firm is able to mak... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

13

THE MARKETING SEGMENTATION AS A MEANS OF ORGANIZATIONAL PERFORMANCE

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY It is usually impossible for a particular organization to have a comprehensive knowledge of all the customers that made up a particular market, weather the market is industrial, consumer service, (Coles 2007). This is the situation most time because customers are usually widely spread, many and heterogeneous in what they buy and how they buy. So... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

14

THE IMPACT OF E-MARKETING IN NIGERIAN BANKING INDUSTRY

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Marketing is the process by which companies determines what product and services may be of interest to customers, and the strategy to use in sales, communication and business development. Kotler and Armstrong (2000) see marketing as “a social and managerial process by which individuals and groups obtain what they need and want through crea... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

15

THE EFFECTS OF TELEVISION ADVERTISING ON SALES OF OMO DETERGENT IN IDAH METROPOLIS

CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY In the western world the relevance of television advertising in promoting the sales of commodities have been accorded great recognition for some decades age. As a result of the change in sales and the growth in technological innovations that effect the various sectors of the economy, manufactures and marketers in order to tap these opportuni... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

16

THE EFFECT OF PRODUCT ADVERTISEMENT ON SALES VOLUME OF COMPANIES ( A CASE STUDY OF NIGERIAN BREWERIES PLC (TH MILE CORNER,ENUGU)

CHAPTER ONE INTRODUCTION 1.1 Background to the Study Advertising is one of the four promotional tools companies use to direct persuasive communications to consumers or buyers and the general public. Advertising policy constitutes such an important strategy in the marketing programme of companies and its negligence could spell doom for companies. Generally speaking, companies exist to produce and m... Continue Reading »

Item Type & Format: Project Material - Ms Word |  82 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

17

THE EFFECT OF MOTIVATION ON STAFF PERFORMANCE

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY In the world today, business is the most essential word used by all. It enables living. Every good business today tries to satisfy its customers in order to achieve its specific goal. This objective cannot be achieved without essential human and material resources, which are the major tools, needed to achieve this objective. The efficiency on jo... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

18

THE EFFECT OF MOTIVATION ON PRODUCTION IN ORGANIZATION (A CASE STUDY OF BETA GLASS PLC UGHELLI)

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY All organizational private or public, small or big depend heavily on their workers human resources for results. One of the fundamental principle management uses in obtaining these results is know as defecting. The process of directing consists of stimulating the organizations personnel workers to undertake action according to predetermined goal ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

19

THE EFFECT OF MOTIVATION ON PRODUCTION IN AN ORGANISATION (A CASE STUDY OF BETA GLASS PLC, UGHELLI)

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY All organizational private or public, small or big depend heavily on their workers human resources for results. One of the fundamental principle management uses in obtaining these results is know as defecting. The process of directing consists of stimulating the organizations personnel workers to undertake action according to predetermined goal ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

20

IMPACT OF MACROECONOMIC VOLATILITY ON FDI INFLOW IN NIGERIA

Chapter One Introduction 1.1. Background of the study Foreign Direct Investment (FDI) has persistently grown from strength to strength in the world’s inter border trade. As such, FDI has become the most important source of development finance. Of all the three major foreign private flows (FDI, Portfolio, and Equity), FDI has been tipped as the most important in economic growth and developmen... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

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