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This study was carried out on the role of social media in marketing of consumer products in Kano state, a case study of fast food industry. It was premised on the proliferating notion of online retail businesses in Nigeria particularly through the use of many social media like Facebook, Twitter, YouTube, Google Stores, LinkedIn, etc. despite the nefarious atrocities of internet fraudsters. Two objectives were sought; to determine the perception of the consumers toward online fast food shopping and to determine the extent to which the consumers patronize the online fast food retailers. To achieve these objectives, a cross sectional survey research design was adopted with questionnaire being the data collection instrument. The data collected were analyzed and presented in tables. The hypotheses were tested using ANOVA and Chi-square statistical tools at 5% level of significance and specified degrees of freedom. Among others, the findings revealed that there is a significant difference in the perceptions of the entire consumers and that consumers patronize online fast food retailers very significantly. The study concluded that consumers would continue patronizing online retailers at a crescendo despite their varying perception of internet usage.
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SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
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1. THE IMPACT OF CONTRIBUTION OF PURCHASING AND SUPPLY MANAGEMENT ON THE PROFITABILITY OF NIGERIA MANUFACTURING INDUSTRY
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Considering the increasing significance of purchasing role and with the idea that this functi...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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2. AN APPRAISAL OF THE APPLICATION OF DIRECT AND ONLINE MARKETING IN THE BANKING INDUSTRY (A STUDY OF ZENITH BANK PLC ENUGU)
» CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY History has shown that societies have unique aspect of Interaction which makes life substantial f...Continue Reading »Item Type & Format: Project Material - Ms Word | 92 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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3. EFFECTS OF MOTIVATION ON SALESFORCE PERFORMANCE IN GUINNESS NIGERIA PLC AND MOBILE TELECOMMUNICATION NETWORK IN SOUTH-EAST, NIGERIA
» CHAPTER ONE INTRODUCTION 1.1 Background Of The Study To compete in today’s global markets, organizations strive to deliver their products (physi...Continue Reading »Item Type & Format: Project Material - Ms Word | 132 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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4. NEW PRODUCT DEVELOPMENT AND MANAGEMENT AS SURVIVAL STRATEGIES FOR AN ORGANIZATION (A CASE STUDY OF 7UP, LAGOS IDDO PLANT)
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study In competitive market, the best and strongest firms sustain growth and maintain profitability ove...Continue Reading »Item Type & Format: Project Material - Ms Word | 72 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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5. THE IMPACT OF PERSONAL SELLING ON THE SALES OF DURABLE CONSUMER GOODS
» ABSTRACT This project is focused on the impact of personal selling on the sales of durable consumer goods of NASCO carpet Jos. It is common knowledge ...Continue Reading »Item Type & Format: Project Material - Ms Word | 56 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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6. STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET (A CASE STUDY OF ENCRISTO PHAMACEUTICALS LIMITED IN ENUGU)
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The objective of any organization is to create customers and satisfying them at a profit that is,...Continue Reading »Item Type & Format: Project Material - Ms Word | 69 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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7. IMPACT OF ENTREPRENEURSHIP SKILL ON REDUCTION OF YOUTH UNEMPLOYMENT IN EBONYI STATE: A STUDY OF NATIONAL DIRECTORATE OF EMPLOYMENT IN EBONYI STATE
» ABSTRACT This research work is titled “impact of Entrepreneurship skill on reduction of youth unemployment in Ebonyi State” The main objec...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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8. MARKETING OF STOCKS IN THE NIGERIAN STOCK EXCHANGE MARKET: THE EXPERIENCE IN ENUGU AND ONITSHA
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The term “the Stock Market” is a concept for the mechanism that enables the trading o...Continue Reading »Item Type & Format: Project Material - Ms Word | 112 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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9. AN ASSESSMENT OF THE PHYSICAL DISTRIBUTION OF SOFT DRINK (A CASE STUDY OF NIGERIAN BOTTLING COMPANY ONITSHA L.G.A ANAMBRA STATE)
» ABSTRACT Distribution of soft drinks in Nigeria simply implies the system through which the soft drinks are brought to the prospect final consumer wit...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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10. THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE OF COMMUNICATION FIRM
» ABSTRACT The purpose of this study is to highlight the strategy on how different product enhance sales performance in communication industries especia...Continue Reading »Item Type & Format: Project Material - Ms Word | 51 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT