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- Major Attributes are Abstract, All Chapters, Figures, Appendix, References.
- Study Level: BTech, BSc, BEng, BA, HND, ND or NCE.
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ABSTRACT
The research on the role of Advertising in a retail business organization is primarily to appreciate the advertising strategies, policies ideas in retail business and how entrepreneurs should manage advertising activities in their business.
Moreso, my special concern and interest is to reveal the purpose of advertising by retail business organization. In the first chapter of this project, a brief introduction was given on the topic and this contains the purpose of the study, significant of the study, scope of the study and the limitation of the study as well statement of the problem, definition of terms.
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SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
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1. THE EFFECT OF MOTIVATION ON STAFF PERFORMANCE
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY In the world today, business is the most essential word used by all. It enables living. Every goo...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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2. A STUDY OF SELECT TELEVISION PROGRAMME PREFERENCES AMONGST YOUTHS IN NSIT UBIUM L.G.A
» ABSTRACT The bid to assess the television programme preference of youths in Nsit Ubium Local Government Area let to this research work. The research w...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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3. AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)
» ABSTRACT This research study is on the importance of salesmanship in the marketing of consumer goods. Salesmanship has been described as the act of pe...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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4. ATTITUDES OF CONSUMERS TO LOCALLY MADE GOODS IN NIGERIA (A CASE STUDY OF LOCALLY MADE FOOTWEAR PRODUCTS IN OWERRI METROPOLIS
» CHAPTER ONE 1.1 BACKGROUND OF THE STUDY All business aim at the consumers. The consumers’ attitude and belief towards the product determines its...Continue Reading »Item Type & Format: Project Material - Ms Word | 92 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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5. EFFECT OF MARKETING RESEARCH ON PRODUCT DEVELOPMENT (A CASE STUDY OF DEMAS FOOD LIMITED, EKET) AKWA IBOM STATE
» CHAPTER ONE1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY Today’s world is characterized by major changes in market and economic conditions, coupled with ...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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6. EFFECTIVENESS OF TRADE EXHIBITIONAS A MARKETING TOOL IN SMALL & MEDIUM SCALE ENTREPRENEURSHIP
» CHAPTER ONE INTRODUCTION 1.0 Background to the Study The origin and traditional background of trade fairs can be traced to the time when neither good ...Continue Reading »Item Type & Format: Project Material - Ms Word | 83 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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7. EFFECT OF SALES PROMOTION ON THE MARKETING OF CONSUMER GOODS
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Sales promotion is an indirect form of marketing promotion inserted to stimulate quick action. As...Continue Reading »Item Type & Format: Project Material - Ms Word | 49 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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8. INVESTMENT IN INTERNATIONAL TRADE FAIRS AND THE ECONOMIC RETURNS TO THE NATION
» CHAPTER ONE INTRODUCTION Background/Overview of the Study: It has been advocated that trades advance the economy and society and intend to be the best...Continue Reading »Item Type & Format: Project Material - Ms Word | 64 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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9. THE EFFECT OF EXCHANGE RATE FLUCTUATION ON IMPORTED GOODS IN NIGERIA
» ABSTRACT The major aim of this research work is to know the effects of exchange rate fluctuation on imported goods in Nigeria. It is also aimed at asc...Continue Reading »Item Type & Format: Project Material - Ms Word | 57 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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10. APPLICATION OF MARKETING CONTROL TECHNIQUES IN MANUFACTURING FIRMS
» CHAPTER ONE INTRODUCTION 1.1 Background of the study Marketing plays a dominant role in the successful management of business in the world of Drucker ...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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