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ABSTRACT
This research work is designed to investigate the relevance of advertising to sales expansion. It is also meant to reveal the problem that companies encountered in caring out advertising activities and to expose the reasons why a planned advertising programme may fail. The first chapter deals introduction of the study, the objectives of the study, the significance, the scope and limitation of the study, as well as the historical background of the case study Nigeria Bottling company (NBC) Plc, Asejire and also the definition of terms. Chapter two takes care of the literature review. Definition of advertising and its element. Chapter three consist of the research methodology, population of study and the sample size, the instrument used to collect data, the data treatment technique and the limitation of the methodology. Chapter four contained the actual research work. The data collected are analysed, interpreted and presented in this chapter. Chapter five gave a summary of discoveries and findings, conclusions arrived at. Recommendations are also given based on the findings of the researcher.
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SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
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1. THE EFFECT OF GLOBALIZATION ON BANKING OPERATION IN NIGERIA. (A CASE STUDY OF FIRST BANK NIGERIA PLC.)
» CHAPTER ONE 1.0 INTRODUCTION Banking in Nigeria was carried out devoid of any electronic devices until the middle of 1980s. The operations of bank wer...Continue Reading »Item Type & Format: Project Material - Ms Word | 69 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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2. PUBLIC RELATIONS EFFECTIVENESS IN HEALTH CARE DELIVERY SERVICE IN NIGERIA. A SURVEY OF NAFDAC OPERATIONS.
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The popular saying that “Health is wealth and a healthy nation is a wealthy nation” f...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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3. THE IMPACT OF PRODUCT INNOVATION ON THE GROWTH OF A FIR
» ABSTRACTThe purpose of this study is the impact of advertising on the company’s marketing growth of peacock paint limited ikot Ekam Akwa ibom state....Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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4. THE EFFECTS OF TELEVISION ADVERTISING ON SALES OF OMO DETERGENT IN IDAH METROPOLIS
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY In the western world the relevance of television advertising in promoting the sales of commod...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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5. EFFECT OF PERSOANL SELLING SALES GROWTH
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Personal selling is an important component of the overall marketing strategy of an organization. ...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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6. A STUDY OF CUSTOMER CARE PRACTICES IN SELECTED MAJOR SUPERMARKETS IN ENUGU
» CHAPTER ONE 1.1 INTRODUCTION In the contemporary globalised world of business, with its attendant stiff competitions, effective customer care is unive...Continue Reading »Item Type & Format: Project Material - Ms Word | 91 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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7. APPRAISAL OF THE DISTRIBUTION SYSTEM OF MADE IN NIGERIAN PAINTS (A STUDY OF THREE SELECTED PAINTS MANUFACTURING COMPANIES IN ONITSHA)
» CHAPTER ONE 1.0 Introduction 1.1 Background of the Study The distribution function is one of the marketing variables in the marketing mix. It is there...Continue Reading »Item Type & Format: Project Material - Ms Word | 89 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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8. AN ASSESSMENT OF THE PHYSICAL DISTRIBUTION OF SOFT DRINK (A CASE STUDY OF NIGERIAN BOTTLING COMPANY ONITSHA L.G.A ANAMBRA STATE)
» ABSTRACT Distribution of soft drinks in Nigeria simply implies the system through which the soft drinks are brought to the prospect final consumer wit...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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9. AN ANALYSIS OF PROMOTIONAL TECHNIQUES AND THEIR FIT WITH SOME SELECTED PRIVATE SECTOR ORGANIZATION IN KANO METROPOLIS
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY It is not enough for a business to have good products sold and services rendered at attractive pr...Continue Reading »Item Type & Format: Project Material - Ms Word | 61 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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10. AN ASSESSMENT OF ADVERTISING STRATEGIES BY AMECOM GLOBAL LIMITED IN THE PROMOTION OF PRODUCT SALES
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Advertising is all about life and mans existence. Beginning from the brain activities of thinking...Continue Reading »Item Type & Format: Project Material - Ms Word | 66 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT