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ABSTRACT
The scope of research is mainly on the place of marketing information system on organisational decision making, taking GUINNESS Nigeria Plc as our case study. Various texts are reviewed and quoted in the text to get the fact of what the study is all about. Samples were taken from the population and using the random sampling techniques. Questionnaire were served to the chosen from the population samples and information generated were analysed using the percentage method, findings generated were used as the basis upon which recommendation are made.
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SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
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1. THE IMPACT OF INTERNET MARKETING STRATEGY ON THE NIGERIAN ECONOMY
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Research in dividing information into packets and switching them from computer to computer began ...Continue Reading »Item Type & Format: Project Material - Ms Word | 107 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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2. MANAGING LOGISTICS AND DISTRIBUTION SYSTEM IN THE NIGERIAN CEMENT INDUSTRY
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study The role of logistics and distribution system as a marketing function cannot be over emphasized. ...Continue Reading »Item Type & Format: Project Material - Ms Word | 139 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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3. EVALUATION OF SELECTED MARKETING STRATEGIES EMPLOYED BY THE BANKING INDUSTRY IN NIGERIA: (A STUDY OF AFRIBANK)
» CHAPTER ONE INTRODUCTION 1.1 Background of Study The role of the financial sector in promoting rapid economic development cannot be undermined. Hence,...Continue Reading »Item Type & Format: Project Material - Ms Word | 112 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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4. EFFECTIVENESS OF STRATEGIC MARKETING IN NIGERIAN BANKS: A STUDY OF SOME SELECTED BANKS
» CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Given the trend of every aspects of economic activities globally and particularly Nigeria, it is imperative fo...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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5. IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY OF NIGERIAN BREWERIES PLC)
» CHAPTER ONE 1.1 INTRODUCTION In any organization whether profit or non profit oriented the main purpose of the organization is to achieve its objectiv...Continue Reading »Item Type & Format: Project Material - Ms Word | 67 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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6. THE IMPACT OF PHYSICAL DISTRIBUTION CHANNELS IN MARKETING OF AGRICULTURAL PRODUCE: A CASE STUDY OF PERISHABLE AGRICULTURAL PRODUCE IN BOKI L.G.A
» ABSTRACT Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The in...Continue Reading »Item Type & Format: Project Material - Ms Word | 76 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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7. THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE OF COMMUNICATION FIRM
» ABSTRACT The purpose of this study is to highlight the strategy on how different product enhance sales performance in communication industries especia...Continue Reading »Item Type & Format: Project Material - Ms Word | 51 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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8. AN INVESTIGATION INTO SPORT SPONSORSHIP AS A MARKETING TOOL A STRUCTURED LITERATURE REVIEW
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study In modern marketing, companies and their brands are competing heavily to hold existing and to gai...Continue Reading »Item Type & Format: Project Material - Ms Word | 88 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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9. UNIVERSITY OF NIGERIA (ENUGU CAMPUS) SCHOOL OF POST GRADUATE STUDIES FACULTY OF BUSINESS ADMINISTRATION, DEPARTMENT OF MARKETING
» INTRODUCTION 1.1 Background of the Study Public Relations could be looked at from a variety of perspectives. The perspective that is emphasized at any...Continue Reading »Item Type & Format: Project Material - Ms Word | 82 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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10. THE IMPACT OF INFORMATION TECHNOLOGY IN MARKETING PRODUCT AND SERVICES (A CASE STUDY OF ECO BANK ENUGU MAIN BRANCH
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Adaptation of Information Technology in Service and Product in Public Sector Organizations in...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT