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- Major Attributes are Abstract, All Chapters, Figures, Appendix, References.
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ABSTRACT
This research work titled “the impact of global marketing in service industry” is carried out to determine the impact of global marketing in service industry courier. In order to acquire more knowledge about the topic, the researchers reviewed relevant literature. The researcher formulated relevant hypothesis which were tested using chi-square statistical method at 50% level of significance in order to make this research work reliable and free from bias.
The tested hypothesis with its careful analysis therefore reveal that global marketing has impact on the service industry and – courier – services. It also revealed the role of information technology play in the organisation and its effect in going globally.
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SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
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2. CORPORATE IMAGE, REPUTATION AND IDENTITY BUILDING: THE ROLE OF ESBS FOR ENUGU STATE GOVERNMENT
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3. (A Case Study of United Bank for Africa Plc, Ahmadu Bello Way Kaduna)
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6. THE INFLUENCE OF TELEVISION ADVERTISING ON CONSUMERS CHOICE OF BEVERAGE (A CASE STUDY OF NESTLE PLC LAGOS)
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