- The Complete Research Material is averagely 68 pages long and it is in Ms Word Format, it has 1-5 Chapters.
- Major Attributes are Abstract, All Chapters, Figures, Appendix, References.
- Study Level: BTech, BSc, BEng, BA, HND, ND or NCE.
- Full Access Fee: ₦6,000
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ABSTRACT
This project is on product marketing – A strategic step for libraries in the information age. The study aims at presenting product marketing as a strategic step that all types of libraries must take in order to remain relevant in the information age and also highlights some of these strategies which are already in used in Imo State library board, Owerri. In the course of the study, several relevant literature were reviewed the librarian and library offices of Imo state library board, Owerri made up the population of study and the survey research method as used. The result of the study shows that product marketing strategies in use in Imo State library board are not enough for the library to remain relevant in the competitive digital era. This inadequacy has been found to be engendered by inadequate library stock etc.
Library fund incompetence of Liberians inadequate library stock etc.
Recommendations made in this study includes adequate library funding through alternative means adequate training and retaining of staff, staff motivation, etc in order to equip the staff with adequate skill and knowledge in library product / service marketing strategies and to enable the library to afford library product marketing tools staff motivation and a balanced library stock.
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SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
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1. USES AND IMPACT OF PUBLIC RELATIONS STRATEGIES IN ENHANCING LOCAL GOVERNMENT REVENUE BASE (A STUDY OF EZEAGU LOCAL GOVERNMENT AREA OF ENUGU STATE)
» CHAPTER ONE 1.0 INTRODUCTION 1.1 Background of the Study xiii Public relations is the task of goodwill creation directed at building harmony between a...Continue Reading »Item Type & Format: Project Material - Ms Word | 115 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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2. THE APPLICABILITY OF SOCIETAL MARKETING CONCEPT BY MULTINATIONAL OIL COMPANIES (A STUDY OF SHELL AND CHEVRON IN NIGER DELTA REGION)
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Marketing can best be described as a “social process by which individuals and groups obtain...Continue Reading »Item Type & Format: Project Material - Ms Word | 118 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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3. A Study of The Sales Forecasting Practice of Manufacturing Firms In Enugu
» CHAPTER ONE INTRODUCTION vii 1.1 BACKGROUND OF THE STUDY Rising level of competition, growing pressure from stakeholders, environmental complexities a...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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4. MARKETING RESEARCH AND DEVELOPMENT OF NEW PRODUCTS BY MANUFACTURING COMPANIES IN NIGERIA (A STUDY OF SELECTED BUSINESS ORGANISATIONS IN ENUGU STATE)
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Effective marketing decisions are based on sound information. This is true whether the decision i...Continue Reading »Item Type & Format: Project Material - Ms Word | 102 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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5. A SURVEY OF THE APPLICABILITY OF THE MARKETING CONCEPT TO THE ACTIVITIES OF THE MARKET GARDEN, ENUGU
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Marketing concept, according to Ngwuma (2006:18) is a customer oriented business approach. It art...Continue Reading »Item Type & Format: Project Material - Ms Word | 82 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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6. THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE
» CHAPTER ONE 1.1. INTRODUCTION Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying...Continue Reading »Item Type & Format: Project Material - Ms Word | 67 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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7. PUBLIC RELATIONS AND THE BANKING INDUSTRY IN NIGERIA: AN EVALUATIVE STUDY OF SELECTED BANKS IN ENUGU
» CHAPTER ONE 1.1 INTRODUCTION Public relations is the task of goodwill creation directed in building harmony between an organization and its environmen...Continue Reading »Item Type & Format: Project Material - Ms Word | 126 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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8. THE IMPACT OF ADVERTISING ON SALES PERFORMANCE IN THE SOFT DRINK INDUSTRY
» CHAPTER ONE INTRODUCTION 1.1 Background to the study The role of sales promotion in the form of advertising in promoting product and service awareness...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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9. IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST BANK NIGERIA PLC
» The article on this topic (impact of customer satisfaction strategies on consumer retention in First bank Nigeria) is an extract from literature revie...Continue Reading »Item Type & Format: Project Material - Ms Word | 78 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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10. MARKETING STRATEGIES FOR ENHANCING THE MARKETING OF INSURANCE COMPANIES IN IMO STATE
» ABSTRACT In this age of fierce competition and turbulent business environment, organizations tend to adopt specific strategies to stay afloat in busin...Continue Reading »Item Type & Format: Project Material - Ms Word | 97 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT