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SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
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1. THE IMPACT OF PUBLIC RELATIONS ON PERFORMANCE OF NIGERIAN BANKS AFTER MERGERS AND ACQUISITIONS
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Palaniappan and Ramachandraiah (2008) posit that public relations came into prominence when Thoma...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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2. A COMPARATIVE ANALYSIS OF CONSUMER ATTITUDE TOWARDS DIFFERENT BRANDS OF MOTOR OIL LUBRICANT PRODUCTS IN ENUGU URBAN
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY An oil lubricant has been a canon product in our society today due to uses of different types of ...Continue Reading »Item Type & Format: Project Material - Ms Word | 102 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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3. AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)
» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Advertisement is one of the four major tools that companies use to direct persuasive communication to...Continue Reading »Item Type & Format: Project Material - Ms Word | 62 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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4. THE IMPACT OF SALES PROMOTION ONCUSTOMERS’ LOYALTY IN THE NIGERIAN TELECOMMUNICATION INDUSTRY. (A STUDY OF MTNASABA).
» ABSTRACT. The study examines the impact of sales promotion on customers’ loyalty, using MTNAsaba. The objectives of the study are to determine t...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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5. A STUDY OF CUSTOMER CARE PRACTICES IN SELECTED MAJOR SUPERMARKETS IN ENUGU
» CHAPTER ONE 1.1 INTRODUCTION In the contemporary globalised world of business, with its attendant stiff competitions, effective customer care is unive...Continue Reading »Item Type & Format: Project Material - Ms Word | 91 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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6. THE IMPACT OF PERSONAL SELLING ON SALES VOLUME PERFORMANCE OF A MANUFACTURING COMPANY
» ABSTRACTThe study looked the impact of personal selling on sales volume performance using Unilever Nigeria Plc, Aba as a case study. Most companies fa...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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7. THE IMPACT OF RELATIONSHIP MARKETING ON CUSTOMERS SATISFACTION AND PROFITABILITY. (A CASE STUDY OF MTN NIGERIA, ABA)
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Relationship marketing is one of the aspects of newly developed philosophy in marketing, which is...Continue Reading »Item Type & Format: Project Material - Ms Word | 34 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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8. SERVICE DELIVERY AS AN INSTRUMENT OF ACCESSING COMPETITIVE ADVANTAGE IN MARKETING (A STUDY OF ZAIN NIGERIA PLC)
» TABLE OF CONTENTS Page Title Page I Certification ii Dedication iii Acknowledgements iv Table of Contents v Abstract vi CHAPTER ONE – INTRODUCTION 1...Continue Reading »Item Type & Format: Project Material - Ms Word | 67 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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9. EFFECTS OF PRICING ON CONSUMPTION OF CHAMPION LAGER BEER IN UYO METROPOLIS
» ABSTRACT The purpose of this study was to ascertain Pricing Effects on Consumption of Champion Lager Beer in Uyo Metropolis. The Ex post Facto design ...Continue Reading »Item Type & Format: Project Material - Ms Word | 43 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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10. THE IMPACT OF NEW PRODUCT DEVELOPMENT ON SALES VOLUMES (A CASE STUDY OF PEUGEOT AUTOMOBILE NIGERIA LIMITED KADUNA)
» CHAPTER ONE 1.1 INTRODUCTION Companies that fail to develop new products are putting themselves at great risk. Risk of poor sales volume, space out of...Continue Reading »Item Type & Format: Project Material - Ms Word | 78 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT