The Complete Project Research Material is averagely 57 pages long and is in Ms Word Format, it has 1-5 Chapters. Major Attributes are Abstract, All Chapters, Figures, Appendix, References.
Get the complete project »
Banking Industry has to be good at developing new products. It must also manage them in the face of changing tastes, technologies, Interest rates, exchange rate and competitions. Every product seems to go through a life cycle. It must go through several phases, and eventually die as new products that better serve consumer needs came along. The product life cycle presents two major challenges, First, because all products eventually decline, the bank must find new products to replace the declining one (The problem of new product development).
Secondly, the bank must understand how its product age adapts its marketing strategies as product pass through life cycle. (the problem of product life cycle stages) Hence, it is very important to look at the problem of finding and developing new products, and them at the problem of managing them successfully over their life cycles in the banking industry and as well as its profitability.
Given the rapid changes in consumer states, and competition, banks must develop a steady stream of new products and services. As a matter of fact, bank can obtain new products in two ways, one is through Acquisition that is buying a whole distress bank(s) a license to offer other bank services. And secondly through New Product development in the banks own research and development department.
As the cost of developing and introducing major new products have claimed, many large banks limited. First bank, Union bank, and United bank for Africa, have acquired existing services rather than creating new ones like these new generation banks, i.e. Intercontinental bank, Trust bank, All State Trust bank, Ecobank, Guaranty Trust bank, Zenith Bank and of course the case study of this research project that is bank PHB Nigeria Plc. Kaduna. Though, other banks have saved money by coping competitors mode of services.
However, new product implies original products improvements, products (services) modification and new method of granting loans, Financing, customers advice interest rate, mode of payment etc. that the bank developed through its own research and development.
Importantly, the recent distress syndrome in compared with the global technological and, economic changes has made the Nigerian banking environment very competitive and dynamic.
The development has led to selective purchase or patronage of product and services by customers, especially those that are still skeptical about the longevity of the banks and viability of their product. In this regard, marketing as an essential elements of communication mix has becomes the sought after strategy not only to already existing clients but also to non-potential one by any enterprising bank in the country today when a promising idea come along Bank PHB Nigeria Plc a venture team made up of the research who develop the idea and other people from personnel, sales/marketing, legal admin and foreign department or sections will team up to natures of the products, protect and member stays with such product until its has succeeded.
You can find more project topics easily, just search
SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The topic of this research work is “The consumer’s perception of branding and packaging on sa...Continue Reading »
57 pages | 127 hits | Source: MARKETING
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUN OF THE STUDY Financialinstitutions play the critical role of mobilizing savings from the surplus economic units...Continue Reading »
50 pages | 146 hits | Source: MARKETING
3. EFFECTS OF MOTIVATION ON SALESFORCE PERFORMANCE IN GUINNESS NIGERIA PLC AND MOBILE TELECOMMUNICATION NETWORK IN SOUTH-EAST, NIGERIA» ABSTRACTThis study was conducted to evaluate the effects of motivation on sales force performance in Guinness Nigeria Plc and MTN in South East. The m...Continue Reading »
52 pages | 13 hits | Source: MARKETING
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY Consumer protection is more and more becoming a topical issue in this country. Consumers in Nigeria i...Continue Reading »
93 pages | 156 hits | Source: MARKETING
5. MARKETING OF CATERING SERVICES IN ENUGU STATE (A CASE STUDY OF MR. BIGG’S CATERING SERVICE OKPARA AVENUE ENUGU)» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Taylor (1988:3) had it that, much of the industries worldwide still wants to believe in the credo...Continue Reading »
50 pages | 121 hits | Source: MARKETING
6. STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET (A CASE STUDY OF ENCRISTO PHAMACEUTICALS LIMITED IN ENUGU)» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The objective of any organization is to create customers and satisfying them at a profit that is,...Continue Reading »
69 pages | 138 hits | Source: MARKETING
» ABSTRACT The major purpose of this research project was to show how advertisement is effective tool in sale volume in Pavic Paint Limited. Information...Continue Reading »
52 pages | 7 hits | Source: MARKETING
8. THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF HOSPITAL SERVICES (A CASE STUDY OF PARK-LANE HOSPITAL ENUGU)» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Before now, hike in 1960’s public relation practice was not popular, only a few Nigerians knew what...Continue Reading »
61 pages | 83 hits | Source: MARKETING
» CHAPTER ONE INTRODUCTION 1.1 Background of the study The In Nigeria where the importance of marketing is yet to be fully appreciated, people talk of m...Continue Reading »
60 pages | 132 hits | Source: MARKETING
» (A CASE STUDY OF AIRTEL NIGERIA, IKOT EKPENE ROAD, UYO)CHAPTER ONE INTRODUCTION 1.1. BACKGROUND TO THE STUDY Customers are the focal point of all mark...Continue Reading »
52 pages | 99 hits | Source: MARKETING