Masters Marketing Final Year Project Research Topics

Marketing Project Topic: Doing a research on marketing is a fair deal for undergraduates since it allows final year project students the opportunity to explore all options available as regarding choosing the best marketing subject topics they are most comfortable with and running with it during their final year research. But before then, marketing project undergraduates will have to choose from the luxury of options, project topics from the subject topics they find interesting; it could be either one, two, three or even more. What is certain is that only one marketing project topic will be approved per time for research especially as undergraduates. The approval of the project topics lunches student into the research proper.

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LIST OF MARKETING MASTERS PROJECT TOPICS AND MATERIALS
S/N Project Topic
1

APPRAISAL OF DISTRIBUTION STRATEGIES OF PRODUCTION COMPANIES (A STUDY OF THE NIGERIAN BOTTLING COMPANY PLC IN ENUGU)

CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Distribution channel is the path through which goods and services traverse as they go from producer to ultimate consumer. Also, marketing channels or marketing intermediaries represent organized network of agencies and institutions which in combination perform all the activities required to link producers with users and users with producers in order to accom... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

2

COMPARATIVE STUDY OF BANK CHARGES FOR SELECTED COMMERCIAL BANKS PRODUCT IN ENUGU

CHAPTER ONE INTRODUCTION One thing that is permanent, in this world is change. Due to the fact that the world is dynamic, things must keep on changing. For this, the Nigerian Commercial Banking Industry has witnessed tremendous changes within a century of its existence. There has been a noticeable change in the number of banks and their branch networks. At independence in 1960, there were only eig... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

3

AN EVALUATION OF THE ABUJA COMMODITY EXCHANGE MODEL FOR AGRICULTURAL MARKETING AND MARKET DEVELOPMENT IN NIGERIA

CHAPTER ONE INTRODUCTION 1.1 Background of the Study Formerly, agriculture was a major source of food production, raw materials, employment generation and medium through which government was generating substantial income prior to oil boom in 1950s. As a result of the discovery of oil in the Niger Delta region of the country in the late 1950s, this gradually pushed the contribution of non oil expor... Continue Reading »

Item Type & Format: Project Material - Ms Word |  132 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

4

MARKETABILTY OF MADE IN NIGERIA TEXTILE

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY. Nigeria is the largest country in black Africa with a population forecast of 150 million people broken into 36 states with Abuja as the capital. With this population and clothing being a basic need of life, it is evidently clear that Nigeria constitutes a very large market for clothing items – Textile Materials. The local textile needs is... Continue Reading »

Item Type & Format: Project Material - Ms Word |  122 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

5

ASSESSING THE FEDERAL GOVERNMENT’S COMMUNICATION CAMPAIGN ON CASSAVA TRANSFORMATION AT THE NATIONAL ROOT CROPS RESEARCH INSTITUTE, UMUDIKE, ABIA STA...

CHAPTER ONE INTRODUCTION 1.2 Background of the Study Nigeria is an agrarian country with about 70% of her over 140 million people engaged in agricultural production (NBS/CBN, 2006) and provides subsistence for 2/3 of Nigerians who are low income earners (Usman, 2006). While the Northern part of the country can guarantee the production of cereals such as Sorghum, Maize, millet, groundnut, cowpea an... Continue Reading »

Item Type & Format: Project Material - Ms Word |  132 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

6

A STUDY OF CONSUMER PREFERENCE OF SOFT DRINK BEVERAGES IN ENUGU METROPOLISE AND NINTH MILE CORNER NGWO: A CASE STUDY OF COKE, SPRITE AND PEPSI COLA.

CHAPTER ONE INTRODUCTORY OVERVIEW INTRODUCTION In our economy today, want satisfaction has generally replaced the necessity of fulfilling only basic physiological requirements. This, however, has in no small measure exposed Nigerian consumers who by the virtue of circumstances are becoming more aware and enlightened to numerous influences. This in effect propels them to develop or build a preferen... Continue Reading »

Item Type & Format: Project Material - Ms Word |  121 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

7

THE IMPACT OF ADVERTISING AND SALES PROMOTION IN A SERVICE BASED ORGANISATION (CASE STUDY OF MTN NIGERIA LTD)

CHAPTER ONE 1.0 Introduction 1.1 Background of the Study Advertising and sales promotion are becoming very regular in our world today especially with the downturn in the economy and the consequent decimation of consumers purchasing power. In any production setting, it is believed that the production process is not complete until the goods and services get to the final consumers. Marketing as a con... Continue Reading »

Item Type & Format: Project Material - Ms Word |  132 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

8

EVALUATION OF SELECTED MARKETING STRATEGIES EMPLOYED BY THE BANKING INDUSTRY IN NIGERIA: (A STUDY OF AFRIBANK)

CHAPTER ONE INTRODUCTION 1.1 Background of Study The role of the financial sector in promoting rapid economic development cannot be undermined. Hence, for economic growth in a country, there should be proper functioning of the financial system. Donli (2005) observed that traditionally, the role of banks whether in a developed or developing economy, consists of financial intermediation, provision o... Continue Reading »

Item Type & Format: Project Material - Ms Word |  112 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

9

INFLUENCE OF CUSTOMER COMPLAINTS HANDLING ON THE MARKETING PERFORMANCES IN THE SERVICE INDUSTRY: A STUDY OF SELECTED PRIVATE AND PUBLIC ENTERPRISES IN...

INTRODUCTION 1.1 BACKGROUND OF THE STUDY The foundational objective of any good sole proprietor is usually to dispose off his goods as much as possible. At the back of his mind, he will most readily place his customer’s satisfaction at his uppermost mind. Customer satisfaction is the pivot on which all activities revolve, be it in production or in marketing. The market is a global geographic... Continue Reading »

Item Type & Format: Project Material - Ms Word |  102 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

10

ATTITUDE OF PURCHASERS TOWARDS MADE IN NIGERIA PRODUCTS. (A STUDY OF FOOTWEAR PRODUCTS IN ASABA METROPOLIS)

CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Nigeria is facing economic recession which became noticeable in the early eighties. This is aggravated by the global economic recession caused by the famous oil glut. The pangs of the recession have continued to be felt in all economic activities internal and external. Its dimension has reached a zenith resistant to some of the known antidot... Continue Reading »

Item Type & Format: Project Material - Ms Word |  92 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

11

ATTITUDES OF CONSUMERS TO LOCALLY MADE GOODS IN NIGERIA (A CASE STUDY OF LOCALLY MADE FOOTWEAR PRODUCTS IN OWERRI METROPOLIS

CHAPTER ONE 1.1 BACKGROUND OF THE STUDY All business aim at the consumers. The consumers’ attitude and belief towards the product determines its success or failure. It is widely acknowledged that most Nigerians prefer foreign made products. This has a very serious implication on the economy. However, a lot is being done in recent years to arouse the interest of Nigerian consumers in locally ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  92 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

12

AN APPRAISAL OF THE APPLICATION OF DIRECT AND ONLINE MARKETING IN THE BANKING INDUSTRY (A STUDY OF ZENITH BANK PLC ENUGU)

CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY History has shown that societies have unique aspect of Interaction which makes life substantial for survival and co existence. This unique aspect of interaction is referred to as marketing. Marketing entails ideas which are transformed into products/ services and all the activities that ensure its availability to the prospective customer for mut... Continue Reading »

Item Type & Format: Project Material - Ms Word |  92 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

13

CHALLENGES OF FRUIT DRINK PROCESSING IN NIGERIA (A CASE STUDY OF LIFE BREWERIES NIGERIA LIMTED ONITSHA)

CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Project in the fruit drink processing both establish and forthcoming are aimed at solving a Very clearly identified development problem. The raw material producer, due to insufficient demand, week infrastructure, poor transportation and perishable nature of produce lose substantial money. During the post harvest glut, the loss is imaginable and ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  132 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

14

A DISTRIBUTIONAL ANALYSIS OF HOUSEHOLD HEALTH EXPENDITURE IN NIGERIA

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY There is a growing consensus among researchers and health policy makers that out of pocket expenditure on health is the most inequitable means of financing healthcare because of its impoverishing and catastrophic effects on households’ living standards. This is because financing structure of healthcare system can be associated with multipl... Continue Reading »

Item Type & Format: Project Material - Ms Word |  102 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

15

THE SIGNIFICANCE OF DEITIES IN THE CONTEMPORARY NSUKKA NORTHERN IGBOLAND

CHAPTER ONE 1.1 BACKGROUND TO THE STUDY Events in the recent past connected with some deities in Igboland reveal that deities’ regime is not yet over in a society that accepted Christianity and its attendant western civilization about one hundred and fifty years ago. If appearance is taken for reality, deities would have become museum pieces in Igboland judging by outward manifestations of C... Continue Reading »

Item Type & Format: Project Material - Ms Word |  142 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

16

PUBLIC RELATIONS STRATEGIES FOR ENHANCING THE IMAGE OF INSURANCE COMPANIES IN IMO STATE

CHAPTER ONE INTRODUCTION 1.1. Background of the Study A study of insurance history reveals that insurance practice arose from the need to protect against certain perils at each stage of human development. A contract of insurance in the widest sense of the term may be defined as a contract whereby one person called the insurer, undertake in return for an agreed consideration called the premium to p... Continue Reading »

Item Type & Format: Project Material - Ms Word |  102 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

17

USES AND IMPACT OF TOTAL QUALITY MANAGEMENT IN INCREASING CUSTOMERS SATISFACTION IN NIGERIAN ICTS INDUSTRY

CHAPTER ONE 1.0 Introduction 1.1 Background of the study Success in our modern business world depends greatly on the right approach to manage a business. For businesses to succeed and deal with tough competition and new technological challenges, quality of product and service becomes more important. (Fernandez and Stahl, 1995). Today’s global competition coupled with the rapid development in... Continue Reading »

Item Type & Format: Project Material - Ms Word |  152 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

18

INFLUENCE OF CORPORATE RESTRUCTURING ON THE PERFORMANCE OF NIGERIAN BANKS

CHAPTER ONE xi 1.1 BACKGROUND OF THE STUDY Corporate restructuring as a management concept refers to one of the long range planning techniques available to managers of industries or organizations. It aims at redirecting and controlling the future activities of the organization for periods extending up to 15 or even 25 years ahead. Restructuring as a planning activity does not merely predict the fu... Continue Reading »

Item Type & Format: Project Material - Ms Word |  182 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

19

THE PRACTICE OF PUBLIC RELATIONS IN THE CATHOLIC CHURCH (A STUDY OF SOME SELECTED CATHOLIC CHURCHES IN ENUGU URBAN)

CHAPTER ONE BACKGROUND OF THE STUDY INTRODUCTION The church like every other human organization needs the understanding, goodwill and continued support of its operative environment to survive and exist. To accomplish this noble but obviously arduous task, the church ceaselessly seeks to identify and service or meet the needs and aspirations of its patrons, benefactors and even beneficiaries at a m... Continue Reading »

Item Type & Format: Project Material - Ms Word |  112 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

20

EFFECT OF THE COMMODITY EXCHANGE ON THE EXPORT OF PRIMARY COMMODITIES IN NIGERIA

CHAPTER ONE INTRODUCTION 1.1 Background of the Study Marketing in Nigeria can be traced to the 1930s. then, the European companies such as United African Company (UAC) John holt, societe commercials occidental (SCOA) and Paterson Zochonis (P2) were involved in direct purchase and export of Nigerian’s major agricultural commodities as essential raw materials for overseas industries (Osuala, 2... Continue Reading »

Item Type & Format: Project Material - Ms Word |  152 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

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