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Marketing can be defined as the activity, set of institutions, and process for creating, communicating, delivering and exchanging offerings that have value for customer and society at large. The above definition was approved by the American marketing Association Board of Directors on July 2013. The above definition implies that all the business organization should create value for customers and society at large by knowing their needs and wants and strive to satisfy them thereby making their profit (Emeka, 2010). According to ijeoma(2011) Consumers who are not sophisticated in their behaviour as to what should be their proper choice feels that they have little or no control over the product or services they get as a result, are frustrated in their role as consumers, as they are becoming more and more aware of their right or roles as consumers, they often feel abused or even insulted. From observation, serious questions have been raised about the extent to which the marketing concept has been adopted to achieve business objectives and goods by fast firms in Awka (Mr. Biggs and Crunchies), which is clear evidence that marketing concept has been inadequately effective to the point that the concept no longer holds truth. Most people misinterpret the use of marketing concepts. Most marketing managers believed that adopting the marketing concept which is giving the consumer anything desired prices below cost, for example, could lead to bankruptcy. To the best of my knowledge and personal experience, the best and possible consumer items of agricultural products are rice, beans, garden egg, plantain, fruits etc. Most times, consumers of local products have complained of the quality, functionality, durability, safety and availability of goods and services. In order to improve the selling effectiveness, fast food firms have focused their attention on a true knowledge of the consumers, his needs and buying behaviour. This approach is expensive because it requires extensive approach, research and skillfully executed marketing programmers (kuti, 2009). But the aim has been the idea that profitable sales will be rewarded of skillful satisfaction of wants, deliver3ed to the consumers in cheerful manner. Theoretically, the research defines and talks about the basic elements, components and evolutions of the marketing concept. It focuses on some challenges for fast food firms in Nigeria and Awka in particular.
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SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
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1. THE IMPACT OF PERSONAL SELLING ON THE SALES OF DURABLE CONSUMER GOODS
» ABSTRACT This project is focused on the impact of personal selling on the sales of durable consumer goods of NASCO carpet Jos. It is common knowledge ...Continue Reading »Item Type & Format: Project Material - Ms Word | 56 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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2. CORPORATE ADVERTISING AS AN EFFECTING PROMOTIONAL TOOL IN THE MARKETING OF BANKING SERVICES (A CASE STUDY OF SELECTED COMMERCIAL BANK IN DELTA STATE)
» ...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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3. ATTITUDES OF CONSUMERS TO LOCALLY MADE GOODS IN NIGERIA (A CASE STUDY OF LOCALLY MADE FOOTWEAR PRODUCTS IN OWERRI METROPOLIS
» CHAPTER ONE 1.1 BACKGROUND OF THE STUDY All business aim at the consumers. The consumers’ attitude and belief towards the product determines its...Continue Reading »Item Type & Format: Project Material - Ms Word | 92 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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4. AN APPRAISAL OF BANK MARKETING STRATEGIES IN THE NEW GENERATION BANKS
» CHAPTER ONE 1.0 Introduction 1.1 Background of the Study Following the past distress in the banking and finance industry in Nigeria, the new generatio...Continue Reading »Item Type & Format: Project Material - Ms Word | 90 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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5. THE IMPACT OF CREDIT CARD ON THE MARKETING OF ACTIVITIES OF ZENITH BANK IN NIGERIA
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY According to Kotler and Keller (2006:589) in J.O. Nnabuko’s article in Journal of Marketing...Continue Reading »Item Type & Format: Project Material - Ms Word | 118 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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6. THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION: A CASE STUDY OF FIRST BANK NIGERIA PLC
» The article on this topic (the impact of marketing strategy on the productivity of an organization) is an extract from the complete project material. ...Continue Reading »Item Type & Format: Project Material - Ms Word | 72 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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7. EFFECTS OF PRODUCT PACKAGING ON SALES VOLUME IN THE DAIRY INDUSTRY (A Study of Wamco Nig. Plc)
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY A study of the evolution of packaging is inextricably linked to the evolution of consumption habi...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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8. THE PRACTICE OF PUBLIC RELATIONS IN THE CATHOLIC CHURCH (A STUDY OF SOME SELECTED CATHOLIC CHURCHES IN ENUGU URBAN)
» CHAPTER ONE BACKGROUND OF THE STUDY INTRODUCTION The church like every other human organization needs the understanding, goodwill and continued suppor...Continue Reading »Item Type & Format: Project Material - Ms Word | 112 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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9. INFLUENCE OF BILLBOARD ADVERTISING ON THE PATRONAGE OF PEPSI COLA
» CHAPTER ONE INTRODUCTION 1.1 Background of the study Billboards have been used as an advertising medium for more than a century and are still used tod...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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10. EFFECT OF PERDONAL SELLING ON SALES VOLUME OF SOFT DR INK IN UYO METROPOLIS ( A CASE STUDY COCA COLA NIGERIA LIMITED)
» Abstract A lot of beverages manufacturing companies in Nigeria are suffering from the piling up of unsold stocks. In recent years, Nigeria witnessed s...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT