THE EFFECT OF SOCIAL RESPONSIBILITY ON CORPORATE IMAGE OFORGANIZATION (A STUDY OF ZENITH BANK PLC)

THE EFFECT OF SOCIAL RESPONSIBILITY ON CORPORATE IMAGE OFORGANIZATION (A STUDY OF ZENITH BANK PLC)

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Business organizations have bases of operation, in an effort to achieve their primary objectives which is profit; they interact with the larger society.( Njoku  2008). In all human transactions, there are costs and benefits. Business cannot draw profits from the society without providing some social services to the same society. It is this expectation of the society from the business organization that formed the background of corporate social responsibilities. The present-day Social Responsibility is a concept whereby business organizations consider the interest of society by taking responsibility for the impact of their activities on customers, suppliers, employees, shareholders, communities and other stakeholders as well as their environment. This obligation shows that the organizations have to comply with legislation arid voluntarily take initiatives to improve the well-being of their employees and their families as well as for the local community and society at large. SR simply refers to strategies corporations or firms conduct their business in a way that is ethical and society friendly- SR can involve a range of activities such as working in partnership with local communities, socially sensitive investment, developing relationships with employees, customers and their families, and involving in activities for environmental conservation and sustainability.


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