ABSTRACT

This study has been motivated by the public outcry against the poor performance of our country’s administration of Life assurance policies. It has been viewed by many as a sector whose records have shown no positive result in whatever objective they were set to achieve. If this public perception about the county’s administration of Life policies are true, then it is an unhealthy development for the country, in view of the fact that the public sector is expected to play the leading role in the rapid socio-economic welfare and political development of the Nigerian society and should that sector be ineffective for any reason, development pace will be affected.

The aim of the research was to find out whether Keffi Local Government workers of Nasarawa state have favorable attitude towards taking life insurance policy.

Two hundred questionnaires were distributed to workers of Keffi Local Government area of Nasarawa state upon which we made our findings.

The results of the investigation show that in response to positive statements about life insurance, an average respondent has either less adequate knowledge or undecided, this is a trace of not having adequate knowledge of the policy. It was also found that a very high percentage of respondents feel poor by the attitude of some life Agents towards those who had claims to be settled in the past. This means that life officials should endeavor to settle claims promptly without any delay as this will build a confidence in the life of other policyholders.

CHAPTER ONE: INTRODUCTION

1.1                       BACKGROUND TO THE STUDY

Life is full of risks and uncertainties, we are social human being and we have certain responsibilities too to minimize these risks. Nigerians are emotional and rational in their buying decision. They believe in future rather than the present and desire to have a better secured future. In this direction, life insurance services have its own values in terms of serving as savings, investment and risk protection.

Life insurance is a contract between an insurance policy holder and an insurer, where the insurer promises to pay a designated beneficiary sum of money (the benefit) upon the maturity or death of the insured person. Depending on the contract, other events such as terminal illness or critical illness may also trigger payment. The policy holder typically pays a premium, either regularly or as lump sum. Other expenses (such as funeral expenses) are also sometimes in the benefits.

The advantage for the policy owner is “peace of mind”, in knowing that the death of insured person will not result in financial hardship for dependants and lenders.

You either get what you want or your money back. T&C Apply

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