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ABSTRACT
This study probes the effects which mass media has on the cultural values and tradition of the Yoruba people. It specifically tackles the effects of mass media on the culture and traditions of Erin Osun community. The research posits that the current trends in cultural behaviour of youths in Nigeria as observed among People of Erin Osun is significantly associated with their perception of western culture and exposure to forms of mass media such as (PROGRAMMES AND ADVERTS ON TV, RADIO AND OTHER FORMS OF MASS MEDIA, radio and Newspaper). The assumption that foreign media content has direct powerful effects is shared by optimistic modernization theory. Lerner (1962) Rogers (1964) Schramm (1964) and others Stretch the critical perspective of cultural and media imperialism. McPhail (1981), (1984) Gerbuer (1977). The research applies the theory of acculturation along with the culturation hypothesis. “Defluer and Dennis 1991, Garbner 1977, Morgan 1991” explains that acculturation of youths take place as a result of exposure to western programmes and adverts on TV, radio and other forms of mass media and radio programmes which influence the perception of the of the programmes reality and alters self-image. From the review of related literature, the following hypotheses emerged for testing HI: More exposure to programmes and adverts on TV, radio and other forms of mass media will tend to identification of western stars as models. H2: The improvement of Local programmes and adverts on TV, radio and other forms of mass media will increase Yoruba community’ preference for local media product. Research hypotheses 1 and 2 received statistical support from the analysis of collected data using the survey research method. Recommendations to check the cultural genocide for further research were preferred.
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SIMILAR ENGLISH LITERARY STUDIES FINAL YEAR PROJECT RESEARCH TOPICS
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1. CHALLENGES OF POST-INDEPENDENCE AFRICA: A STUDY OF CHIMAMANDA NGOZI ADICHIE’S PURPLE HIBISCUS AND HALF OF A YELLOW SUN
» INTRODUCTION BACKGROUND TO THE STUDY During the colonial period, the African continent suffered a great deal of subjugation and humiliation at the han...Continue Reading »Item Type & Format: Project Material - Ms Word | 131 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT
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2. MALE ABSENCE AND SINGLE PARENTHOOD IN BLACK WRITING: A STUDY OF RICHARD WRIGHT’S BLACK BOY, TONI MORRISON’S BELOVED, AND LAURETTA NGCOBO’S CROSS...
» Abstract This study employs Realism as an analytical tool to assess the various dimensions of male absence and single parenthood in Richard Wright‟s...Continue Reading »Item Type & Format: Project Material - Ms Word | 170 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT
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3. THE IMPACT OF NIGERIAN PIDGIN ON THE WRITTEN ENGLISH OF SENIOR SECONDARY SCHOOL STUDENTS
» AbstractThis study investigated the effectiveness of Nigerian Pidgin English in Nigerian senior secondary school in Lagos state. The study employed a ...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT
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4. THE INCONSISTENCIES OF ENGLISH SPELLING AND THEIR IMPLICATIONS FOR SECOND LANGUAGE LEARNING
» Abstract This study investigates the difficulties faced by Igbo second language learners of English spelling. It propose solutions to students’ ...Continue Reading »Item Type & Format: Project Material - Ms Word | 97 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT
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5. A SOCIO-PRAGRAMATIC STUDY OF AMA ATTA AIDOO’S CHANGES AND CHIMAMANDA ADICHIE’S HALF OF A YELLOW SUN
» ABSTRACT Gender and language differences are integral field of study in sociolinguistics that accounts for the way language is used in the society and...Continue Reading »Item Type & Format: Project Material - Ms Word | 101 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT
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6. A CONTRASTIVE STUDY OF THE PREDICATIVE SYSTEMS OF ENGLISH AND FULFULDEv
» ABSTRACT In this study we attempted to assess the differences that exist across the Predicative systems of English and Fulfulde. We also tried to esta...Continue Reading »Item Type & Format: Project Material - Ms Word | 117 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT
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7. THE EFFECTS OF ETHNOLINGUISTIC DIVERSITY ON NATIONAL DEVELOPMENT: THE EXAMPLE OF NIGERIA
» ABSTRACT In the Nigerian state lies the problem of unity ever since its existence. Overtime, several linguists have tried to look at the diverse ethno...Continue Reading »Item Type & Format: Project Material - Ms Word | 94 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT
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8. CHARACTER FORMATION IN CHIMAMANDA NGOZI ADICHIE’S PURPLE HIBISCUS AND KAINE AGARY’S YELLOW-YELLOW
» ABSTRACT This work analyses two novels by contemporary Nigerian female writers – Chimamanda Ngozi Adichie’s Purple Hib...Continue Reading »Item Type & Format: Project Material - Ms Word | 98 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT
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9. EFFECTS OF NIGERIA PIDGIN ENGLISH ON STUDENTS OF TERTIARY INSTITUTION
» CHAPTER 1 Background to The Study: The term pidgin is used to refer to a language which develops in a situation where speakers of different languages ...Continue Reading »Item Type & Format: Project Material - Ms Word | 41 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT
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10. A SOCIOLINGUISTIC ANALYSIS OF THE USE OF NIGERIAN PIDGIN FOR INTERACTIONS IN ZARIA MARKETS
» ABSTRACT The research is a sociolinguistic analysis of the use of Nigerian Pidgin for transactions in Zaria markets. Pidgins are contact vernacular no...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT