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ABSTRACT
Newspapers are veritable tools for promoting literacy through reading, writing and dialogues (among readers and critics), which are the hallmarks of effective and efficient use of language. Newspapers have a built-in capacity to motivate readers. As a result, it is the common practice in most parts of the country to have people congregate around newspapers stands and vendors every morning reading and discussing the contents of the newspapers, especially adverts. As such, the use of advert language cannot be over-emphasized as the number of readers who come across it cannot be measured. However, this research seeks to have a survey of the language of newspaper advertisement, and to know how to construct adverts to attract readers or viewers, to be able to distinguish the terminology to use in different advert, to be able to determine the right choice of language use in newspapers advertisement, and understand the need for short and long adverts. This study concludes that the language of advertising in Nigerian newspapers especially, the vanguard newspaper which happened to be the case study, has more to do with the aesthetics of language than with commerce. Alliterations, rhetorical questions, pun, morphological adjustment and clichés among others are the advertiser’s favourite devices, and these are vey instrumental to the general success of advertising in Vanguard Newspaper
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SIMILAR ENGLISH LITERARY STUDIES FINAL YEAR PROJECT RESEARCH TOPICS
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1. A COMPARATIVE STUDY OF THE ADOPTION OF INTERNET TOOLS BY AFRICAN INDEPENDENT TELEVISION-AIT AND NIGERIAN TELEVISION AUTHORITY-NTA NETWORK SERVICE
» Abstract This study entitled “A Comparative Study of the Adoption of Internet Tools by African Independent Television AIT and Nigerian Televisio...Continue Reading »Item Type & Format: Project Material - Ms Word | 140 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT
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2. A STUDY OF BLACK CONSCIOUSNESS AND RACISM IN RICHARD WRIGHTS NATIVE SON AND RALPH ELLISON’S INVISIBLE MAN
» ABSTRACTThe twentieth century American literary scene is characterized by the emergence of black writers who are concerned with creating what is calle...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT
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3. THE SYNTAX OF NOMINAL MODIFIERS IN IBIAKPANAKANANWAM (ANNANG)
» CHAPTER ONE 1.0 INTRODUCTION This research is on the Nominal Modifiers in Annang. It will identify the nominal modifiers, the types of nominal modifie...Continue Reading »Item Type & Format: Project Material - Ms Word | 37 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT
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4. FACTS AND FICTION IN AKACHI ADIMORA - EZEIGBO’S CHLDREN OF THE EAGLE AND THE LAST OF THE STRONG ONES
» ABSTRACTThis research work addressed itself to the way people tend to see fictional works. People see fictional works as being fictitious, but they ar...Continue Reading »Item Type & Format: Project Material - Ms Word | 56 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT
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5. CHARACTER FORMATION IN CHIMAMANDA NGOZI ADICHIE’S PURPLE HIBISCUS AND KAINE AGARY’S YELLOW-YELLOW
» ABSTRACT This work analyses two novels by contemporary Nigerian female writers – Chimamanda Ngozi Adichie’s Purple Hib...Continue Reading »Item Type & Format: Project Material - Ms Word | 98 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT
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6. THE RELATIONSHIP BETWEEN AFRICAN AMERICAN IDENTITY AND RAP SONGS: A STUDY OF SELECTED RAP SONGS OF GRANDMASTER FLASH AND THE FURIOUS FIVE
» ABSTRACT Rap music as one of the elements of hip hop culture originated in New York’s South Bronx neighbourhood in the late 1970s. Its lyrics pr...Continue Reading »Item Type & Format: Project Material - Ms Word | 127 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT
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7. A PSYCHOANALYTIC READING OF TONI MORRISON‟S A MERCY AND GLORIA NAYLOR‟S THE WOMEN OF BREWSTER PLACE AND MAMA DAY
» ABSTRACT The study of Psychoanalysis over the years has helped to reveal the relation between the mind, language and personality trait which are not e...Continue Reading »Item Type & Format: Project Material - Ms Word | 103 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT
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8. SOCIOLINGUISTIC ANALYSIS OF THE LANGUAGE OF MARKET INTERACTION IN MUSHIN MARKET
» CHAPTER ONE 1.0 Introduction 1.0 Background of the Study Language variation has remained a prominent theme in sociolinguistic enquiry by virtue of its...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT
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9. TRADITIONAL AESTHETICS TRANSFER AND THE AFRICAN NOVELISTS: A STUDY OF ACHEBE’S THINGS FALL APART AND LAYE’S THE AFRICAN CHILD
» ABSTRACTAfrican novelists draw their raw materials from different sources, some draw their raw materials from the folktales being told at night, some ...Continue Reading »Item Type & Format: Project Material - Ms Word | 54 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT
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10. EFFORTS OF SOME NIGERIAN FEMALE WRITERS WHO USE THEIR PROACTIVE WRITING TO AGITATE FOR CHANGE IN THE ADVERSE CULTURAL FORCES THAT MILIATE AGAINST ANY...
» INTRODUCTION The earliest novelist in Africa were men before the advent of female writers in the scene. Then, the male writers portray women as instru...Continue Reading »Item Type & Format: Project Material - Ms Word | 35 pages | Instant Download | Chapter 1-5 | ENGLISH LITERARY STUDIES DEPARTMENT