Abstract              

The study examined the effect of strategic environmental factors on the corporate performance of Multinational Corporation using three (3) selected FMCG in Nigeria. The broad objective of this study is to assess the strategic environment and corporate performance of MNCs in Nigeria.The Cross-sectional survey design approach was adopted for this study. Primary and secondary data were extensively used. Primary data were generated by the use of a structured questionnaire which was administered to 230 respondents, drawn from the senior and middle-level management staff of the select Multinational Corporation in Nigeria. The population of the study comprised of 545 senior and middle-level management staff drawn from the 3 Multinational corporations. The sample size was determined using the Taro Yamane formula, and the proportional allocation formula was used in the distribution of the copies of the questionnaire to the respondents. The statistical tool employed in testing the hypotheses were the ordinary least square (OLS) involving the ordinal multiple regression analysis and the Spearman rank correlation coefficient using SPSS version 20. From the statistical analysis of the hypotheses, it was discovered that the three environmental factors have a strategic impact on the corporate performance of multinational corporations operating in Nigeria. It is, therefore, recommended that multinational corporations should be aware of those factors that positively impact on corporate performance and should be alert to business challenges and initiate the process which will lead to improving strategic factor awareness and the capability of the business to effect desirable changes.

 

 

 

TABLE OF CONTENT

Title Page       

Declaration      -           -           -           -           -           -           -           -           -           -           ii

Certification    -           -           -           -           -           -           -           -           -           -           iii

Dedication      -           -           -           -           -           -           -           -           -           -           iv

Acknowledgment       -           -           -           -           -           -           -           -           -           v

Abstract      -   -           -           -           -           -           -           -           -           -           -           vii  

Table of Contents       -           -           -           -           -           -           -           -           -                                                                                                                                                                                                                                   

CHAPTER ONE: INTRODUCTION

1.1.            Background of the Study       -           -           -           -           -           -           -           1

1.2.            Statement of the Problem       -           -           -           -           -           -           -           4

1.3.            Objectives of the Study          -           -           -           -           -           -           -           5

1.4.            Research Questions     -           -           -           -           -           -           -           -           5

1.5.            Hypotheses of the study         -           -           -           -           -           -           -           5

1.6.            Significance of the study        -           -           -           -           -           -           -           6

1.7.            Scope of the Study     -           -           -           -           -           -           -           -           7

1.7.1.      Unit Scope      -           -           -           -           -           -           -           -           -           7

1.7.2.      Content Scope            -           -           -           -           -           -           -           -           -           7

1.8.            Limitation of the Study          -           -           -           -           -           -           -           7

1.9.            Operational Definition of Key Concepts        -           -           -           -           -           8

1.10.        Organization of the Study      -           -           -           -           -           -           -           9

CHAPTER TWO: REVIEW OF RELATED LITERATURE

2.1.Conceptual Review of Topic        -           -           -           -           -           -           -           10

2.1.2.   Definition of Multinational Corporation        -           -           -           -           -           12

2.1.3.   History of Multinational Corporation -           -           -           -           -           -           12

2.1.4.      The Effect of Multinational Companies on Development      -           -           -           13

2.1.5.      Positive Contribution To Development          -           -           -           -           -           14

2.1.6.      The Concept of Strategic Management; Functions,

Evolution, Meaning And Scope         -           -           -           -           -           -           14

2.1.7.      Concept of Environment        -           -           -           -           -           -           -           15

2.1.8.      Business Environment            -           -           -           -           -           -           -           18

2.1.9.      Types of Environment            -           -           -           -           -           -           -           18

2.1.10.  Business Environment            -           -           -           -           -           -           -           19

2.1.11 Political Environmental factors and Organizational Survival   -           -           -           19

2.1.12 Technological Environmental Factors and Innovation            -           -           -           32

2.1.13 Relationship between Environmental Factors, Business

Survival, and Growth -           -           -           -           -           -           -           -           33

2.1.14 Determining the Optimal Strategic Thrust for Multinational

Corporation           -           -           -           -           -           -           -           -           -           35

2.2.Theoretical Review of Literature  -           -           -           -           -           -           -           36

2.2.1.      The Open-Systems View        -           -           -           -           -           -           -           36

2.2.2.      Contingency Theory   -           -           -           -           -           -           -           -           37

2.2.3.      Organizational Environment Theory   -           -           -           -           -           -           38

2.3.Empirical Review of Literature    -           -           -           -           -           -           -           39

2.4.Summary of Literature Review    -           -           -           -           -           -           -           43

CHAPTER THREE: RESEARCH METHODOLOGY

3.1 Theoretical Specification of Model          -           -           -           -           -           -           44

3.2 Empirical Specification of Model -           -           -           -           -           -           -           44

3.3  Sources and Nature of Data         -           -           -           -           -           -           -           45

3.4  Ethical Issues        -           -           -           --          -           -           -           -           -           45

3.5  Population of the study    -           -           -           -           -           -           -           -           46

3.6  Sample Size Determination           -           -           -         &nb