ABSTRACT

This research work focused on the corporate social responsibility and the performance of Mobil Producing Ibeno in Akwa Ibom State. To fulfill this aim, three (3) research questions and three (3) hypotheses were formulated to guide the study. The population comprised all the staffs of Mobil producing Ibeno, the instrument questionnaire was administered to staffs of Mobil producing Ibeno. The data obtained were statistically analyzed using simple percentages and chi-square. The questions in the study were answered while the hypotheses were tested at 0.05 level of significance. The findings were that; corporate social responsibility does not affect the brand loyalty of Mobil producing Ibeno, corporate social responsibility has an effect on brand perception by the host community of Mobil producing, Ibeno, Corporate social responsibility does not affect the corporate reputation of the Mobil Producing Ibeno and so on. The researcher recommended that corporate organizations should intensify efforts to educate the public on their primary responsibilities, various commitments to other stakeholders and operational/financial limitations. Corporate organization should also involve the community in the planning, formulation, implementation and evaluation of Corporate Social Responsibility projects. This will eliminate stakeholder conflicts that may arise in some societies. Governments and local authorities should explore the areas where a certain amount of tax will be used by the organization to undertake community based project such as schools, electricity, clean water, jobs and income generating activities.

TABLE OF CONTENTS

Pages

Title Page        -           -           -           -           -           -           -           -           -           i

Declaration      -           -           -           -           -           -           -           -           -           ii

Certification    -           -           -           -           -           -           -           -           -           iii

Dedication      -           -           -           -           -           -           -           -           -           iv

Acknowledgements    -           -           -           -           -           -           -           -           v

Abstract          -           -           -           -           -           -           -           -           -           vii

Table of Contents       -           -           -           -           -           -           -           -           viii

List of Tables  -           -           -           -           -           -           -           -           -           xii

CHAPTER ONE: INTRODUCTION

1.1       Background to the Study       -           -           -           -           -           -           1

1.2       Statement of the Problem       -           -           -           -           -           -           6

1.3       Objectives of the Study          -           -           -           -           -           -           7

1.4       Research Questions     -           -           -           -           -           -           -           8

1.5       Research Hypotheses  -           -           -           -           -           -           -           9

1.6       Significance of the Study       -           -           -           -           -           -           9

1.7       Scope of the Study     -           -           -           -           -           -           -           10

1.8       Limitation of the Study          -           -           -           -           -           -           10

1.9       Historical background on Mobil Producing Nigeria   -           -           -           11

1.10     Organization of the Study      -           -           -           -           -           -           14

CHAPTER TWO: REVIEW OF RELATED LITERATURE

2.1       Introduction    -           -           -           -           -           -           -           -           16

2.2       History and evolution of corporate social responsibility        -           -           18

2.3       Conceptual Framework           -           -           -           -           -           -           20

2.3.1.   MPN and communities developmental projects         -           -           -           22

2.3.2    CRS and Corporate Reputation          -           -           -           -           -           30

2.3.3    CSR and Brand Loyalty         -           -           -           -           -           -           31

2.3.4    Corporate Social Responsibility and Revenue            -           -           -           32

2.4       Empirical Review        -           -           -           -           -           -           -           33

2.5       Theoretical Framework           -           -           -           -           -           -           34

CHAPTER THREE: METHODOLOGY

3.1        Research Design         -           -           -           -           -           -           -           36

3.2       Study Area      -           -           -           -           -           -           -           -           36

3.3       Population of the Study          -           -           -           -           -           -           37

3.4       Sample Size Determination and Sampling Technique            -           -           37

3.5       Sources of Data Collection     -           -           -           -           -           -           37

3.6       Research Instrument   -           -           -           -           -           -           -           38

3.7       Validity of Instrument            -           -           -           -           -           -           -           38

3.8        Reliability of Instrument         -          -           -           -           -           -           39

3.9       Scoring of the Instrument       -           -           -           -           -           -           39

3.10     Method of Analysis                -           -           -           -           -         -            40       

3.11     Decision Rule with Regards to the Testing of the Hypotheses          -           40

3.12     Justification for the choice of Statistical Tool            -           -           -           41

CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS

4.1    Distribution or Administration of Questionnaire           -           -           -           42

4.2    Sex Distribution of Respondents           -           -           -           -           -           43

4.3    Data Presentation           -           -           -           -           -           -           -           44

4.4      Test of Hypotheses       -           -           -           -           -           -           -           50

4.3      Discussion of Findings             -           -           -           -           -           -           55

CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION

5.1       Summary of the Findings       -           -           -           -           -           -           59

5.2       Conclusions               -            -           -           -           -           -           -           60

5.3       Recommendations      -           -           -           -           -           -           -           62

References      -           -           -           -           -           -           -           -           65

Appendix        -           -           -           -           -           -           -           -           70

 

LIST OF TABLES

Table 4.1:        Presents the gender of the Respondents as was seen in the

Questionnaire  -           -           -           -           -           -           -           43

Table 4.2:        Corporate Social Responsibility does not affect the brand

loyalty of Mobil Producing, Ibeno     -           -           -           -           44

Table 4.3:        Social Responsibility activity is part of the organisation's

policies.           -           -           -           -           -           -           -           45

Table 4.4:        Corporate Social Responsibility (CSR) has an effect on brand

perception by the Host community of Mobil Producing, Ibeno         46

Table 4.5:        CSR does not affect the corporate reputation of Mobil

Producing, Ibeno        -           -           -           -           -           -           47

Table 4.6:        Corporate Social Responsibility (CSR) does not affect

the revenues generated by Mobil Producing, Ibenno -           -           48

Table 4.7:        What factors motivate the company in carrying out

their social responsibility activities     -           -           -           -           49

---