ORGANIZATIONAL COMMUNICATION AND JOB SATISFACTION IN AKWA IBOM NEWSPAPER CORPORATION (AKNC), UYO

ORGANIZATIONAL COMMUNICATION AND JOB SATISFACTION IN AKWA IBOM NEWSPAPER CORPORATION (AKNC), UYO

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ABSTRACT

This work is a study of organizational communication and job satisfaction in Akwa Ibom Newspaper Corporation (AKNC), Uyo. The work sets out to uncover the relationship between organizational communication and job satisfaction. Based on this, survey was chosen as the research methodology and the instrument for data collection were questionnaire and interview. Apart from reason given above, the study makes an effort to determine what kind of information would spur to greater heights. What may think is lacking in the management system as regards incentives, staff welfare etc. employees response to information is also looked into, the objectives being to discover how patterns flow of communication positively influences job satisfaction among workers. Chapter 1 gives a brief rundown of the problems and its setting, including the background of the organization. The next chapter reviewed works of scholars in organizational communication and job satisfaction and performances, and the role these two variables are expected to play in organization. The next chapter is research methodology and presentation of findings. A full discussion of the findings and its implication is carried out in chapter four the issues raise problems, the interview data and finding. The study concludes in chapter five with a called for welfare scheme to be pursued to create a better or conducive working climate, manpower is also needed and a modern printing machine for today’s newspapers. This taking place, the employees will have a sense of belonging putting in the best for achieving common goals in the organization.

CHAPTER ONE

THE PROBLEM AND ITS SETTING

1.1  INTRODUCTION

Organizational communication broadly speaking is people working together to achieve individual or collective goals. People care relate to each other only through some form of communication. The survival of an organization depends on individuals and groups who are able to maintain among themselves effective and continuing relationships.

Considering organization therefore as an open system whose parts are all related to its whole and to environment (GodHaber Haber 1974. p.5). It can be seen that without communication, there will be no level of relationship of any kind existing in an organization. Communication can be defined as the “transfer of meanings between person and groups”. (May, Steve and Mumby, Dennisk, 2003). The purpose of communication satisfying human relationship, the word transfer means more than the simple process of packaging an idea as conceived by a sender and transporting it to the mind of a receiver, where it is unpackaged. It applies the creation of meaning in the mind of sender followed by a recreation of the same meaning in the mind of a receiver.

Communication may be considered a functional part an organizational system, and it may be considered in an interpersonal context. The function of an organization is determined in part by the network of channels or paths. Along which information must flow between members or sub units. More recently, the field of organizational communication has moved from acceptance of mechanistic models (e.g. information moving from a sender to a receiver to a study of the persistent, hegemonic and taken-for-granted ways in which we not, only use communication to accomplish certain tasks within organizational settings (e.g. public speaking) but also how the organizations in which we participate affect us.

Organizational communication can be categorized as those that view organization versus those that see it as the underlying basis of the organization itself. An example of the former is exemplified by Dreath et al., (1998), who defines communication as the sending and receiving of messages by means of symbols and see organizational communication as a key element of organizational climate. The later viewpoint is reflected by Myers and Myers (1982, p. xv) who defines organizational communication as “the central binding force that permits coordination among people and thus allows for organized behaviour, “and Rogers and Rogers (1976, p.3) who argue that “the behaviour of individuals in organization is best understood from a communication point of view”.

Makes the latter view more appropriate, changes controlling organizations and the associated changes in organizational forms have made organizational communication increasingly important to overall organization functioning for example.

-              Work is more complex and requires greater coordination and interaction among workers.

-              The pace of work is faster

-              Workers are more distributed

-              Simultaneous, distributed work processes are more common.

-              Knowledge and innovative are more critical to an organization’s competitive advantage.

-              Knowledge and innovation are more critical to an organization’s competitive advantage.

-              communication technologies and network are increasingly essential to an organization’s structure and strategy:

       During the last decade of the 20th century, the world of business underwent many fundamental changes. Technological from home, and the prevalence of beepers and cell phones blurred the line between job and home for many workers. But for these new professional aid and tools do not seem to have had much effect on organizational cultures, except for making more employees work longer hours. (Fraser, July, 2001) reports that 25 million Americans work more than 49 hours a week, and 11 million work more than 60 hours a week. The stress on white-collar workers is already enormous and the recent wave of job cuts and volatile stock market fluctuations will probably deepen that stress. Along with this comes news that many companies are now grading their employees using academic type grades “ranking them from best to worst as a way of making sure that managers evaluate employees honestly and make clearer distinctions among them”. (Abelson, Reed 2001, P.12).

       Effective communication establishes mutual relationship between workers and management. Thus communication applies to all phases of management, particularly, it is important in the function of directing for management to be effective; the manager should have the ability to use communication direct and instruct subordinates. As such, Akwa Ibom Newspaper Corporation (AKNC) is an organization that cannot thrive without communication, since communication “Blast off the barriers to oneness and understanding”. (Wilson, 1997), effective use of it would enhance cordial relationship among management and staff and brings about understanding which would create a better environment for job satisfaction and in turn, increase in productivity. So it is with the realization of the above statement, that I have decided to find out how communication flows in Akwa Ibom Newspaper Corporation Uyo, and of course how job satisfaction could be derived.

1.2  STATEMENT OF THE PROBLEM

To make the best use of people as a valuable resource of the organization, attention must be given to the relationship between staff and the nature and content of their jobs. The work organization and the design of jobs can have a significant effect on staff and their levels of performance. Attention needs to be given to the quality of working life. The manager needs to understand how best to make work more satisfying for staff and to overcome obstacles to effective performance.

Effective communication at work places contribute significantly towards the performance of employees, it gives rise to enhanced job satisfaction, a good feeling of personal accomplishment and increased productivity.

Unfortunately, all these benefits appear to be far away from being the practice or experience at AKNC. One may be wondering whether or not organizational communication enhances job performance at AKNC. In other words to what extent organizational communication does influences job satisfaction AKNC?

1.3  OBJECTIVE OF THE STUDY

1)    To examine the organizational communication in Akwa Ibom Newspaper Corporation (AKNC) Uyo

2)    To find out what pattern of communication flow in (AKNC) Uyo, positively influences job satisfaction among workers.

3)   To assess the relationship between organizational communication and job satisfaction in (AKNC), Uyo.

1.4  RESEARCH QUESTIONS

1)    What is the organizational communication pattern of Akwa Ibom Newspaper Corporation Uyo?

2)    How this pattern of communication flow has positively influences job satisfaction among workers in the corporation?

3)    What is the relationship between organizational communication and job satisfaction in (AKNC)?

1.5  SIGNIFICANCE OF THE STUDY

Communication is an essential management tool. It is therefore important to investigate the influence of communication patter and job satisfaction.

       The findings of this study will aid the Akwa Ibom Newspaper Corporation, Uyo to understand how its management style affects its in-house flow of communication. It will also stimulate research on the influence of management style on organizational communication pattern or other print media organizations. Such organization can borrow a leaf from these findings and create an enabling environment for their employees, thus making them have job satisfaction.

       Finally, it equally stands to give eliminating perspective on organizational structure, chains of commands and their suitability in the management of any organization.

1.6  DELIMITATION OF THE STUDY

The study is focused on Akwa Ibom Newspaper Corporation and attention is concentrated on the management and staff of the corporation including others such as industrial attaches.

1.7  LIMITATION OF THE STUDY

This work could have been an organizational communication of at least two Newspaper (print media) in the state for comparison purposes, but lack of time and financial constraints, as such have limited to the work of Akwa Ibom Newspaper Corporation (AKNC) alone, this place was chosen because of nearness and the bulk of staff are here in Uyo which makes the accessibility easier.

1.8  DEFINITION OF TERMS            

Organization: This is open social system comprised of inter-related sub-systems where both human and material resources are brought together resulting in out-put.

Communication: The oxford advance learners Dictionary define the word as “The act of communicating”. This is the sending out of a piece of information from the source (sender) to the receiver (Destination) to alter the consciousness of one or both.  

Organizational communication: It is the process of sending and receiving information within an organization for purpose of this study, organizational communication could be seen as all the processes through which information and messages are sent and received in Akwa Ibom Newspaper Corporation.

Job Satisfaction: This is a situation in which employees of an organization contented with the conditions in which they work.

1.9  BACKGROUND INFORMATION OF AKWA IBOM NEWSPAPER CORPORATION (AKNC), UYO

The Akwa Ibom Newspaper Corporation, publishers of the pioneer Newspaper is a state owned corporation. It was established shortly after the creation of Akwa Ibom State in 1987. It started operations by publishing its first edition in April 11, 1988.

       The Akwa Ibom Newspaper Corporation (AKNC) was established to breach the gap in information between the government and the populace. The corporation started as a limited liability company with the highest hierarchy being the executive editor. But in 1990, it was made a corporation and consequently, the position of the general manager became the highest office of command.

       The aim of its establishment is stated in its editorial policy. It states that the Akwa Ibom Newspaper Corporation has its product, a Newspaper which is called “The pioneer” and the pioneer as a Newspaper, is a community newspaper which first and foremost, is to serve the information need of the local people and that means community news first before others follow.

       As a typical newspaper organization, it is made up of four departments namely: the editorial, production, marketing and administrative/accounting departments. Under each department, we have people who are in control and then the junior workers. These heads of various de





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