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ABSTRACT
This study examined the impact of public relations in a manufacturing organization. The core objective of the public relations is to establish and maintain mutual understanding between an organization and its various publics. It was observed that in so many organizations, management neither recognize nor appreciate public relations efforts in Nigeria. Survey research method was adopted in which data collection instrument was questionnaire. It was revealed from the findings that public relations is an essential ingredient for the growth and success of an organization. It was also discovered that public relations differ from advertisement and propaganda because public relations aim at deserving, acquiring and reaching a good reputation and image for an organization. it is recommended that public relations person should ensure that the image of the organization should be his major priority because the image is the company.
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SIMILAR BUSINESS ADMINISTRATION FINAL YEAR PROJECT RESEARCH TOPICS
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1. EFFECTS OF WORKING CAPITAL MANAGEMENT PRACTICES ON THE FINANCIAL PERFORMANCE OF TOURIST HOTELS IN MOMBASA COUNTY, KENYA
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Over the years, poor management of working capital has been one of the major reasons for business...Continue Reading »Item Type & Format: Project Material - Ms Word | 86 pages | Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
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2. THE IMPACT OF INFORMATION COMMUNICATION TECHNOLOGY ON THE PERFORMANCE OF UNITED BANK FOR AFRICA PLC
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Today’s business environment is very dynamic and undergoes rapid changes as a result of tec...Continue Reading »Item Type & Format: Project Material - Ms Word | 75 pages | Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
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3. THE EFFECT OF ADVERTISING ON THE PROFITABILITY OF A MANUFACTURING COMPANY (A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC)
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY Advertiser’s primary mission is to reach prospective customers and influence their awareness, attit...Continue Reading »Item Type & Format: Project Material - Ms Word | 89 pages | Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
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4. AN EVALUATION OF POLITICAL PLATFORM ON RAYPOWER 100.5FM IN BUILDING NATIONAL UNITY
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY The significance of Radio to human life cannot be overestimated. This is true because beyond the phys...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
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5. THE IMPACT OF BANK CONSOLIDATION ON OPERATIONAL EFFICIENCY IN FIRST BANK NIG. PLC KADUNA
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study The consolidation of banks has been the major policy instrument being adopted in correcting defic...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
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6. THE BANK TECHNOLGICAL ENVIRONMENT AND ITS EFFECT ON THE PERFORMANCE OF SMALL AND MEDUIM ENTERPRISEES IN NIGERIA
» CHAPTER ONE 1.1 BACKGROUND OF STUDY From the definition of business dictionary; A bank is An establishment authorized by a government to accepted depo...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
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7. MARKETING SEGMENTATION AS A TOOL FOR ORGANIZATION’S SURVIVAL AND GROWTH IN NIGERIA
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Marketing is increasingly being recognized as an organization belt in public or private and it Ma...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
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8. EVALUATION OF LEADERSHIP STYLES AND THEIR EFFECTS ON EMPLOYEES WORK PERFORMANCE
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Leadership is a vital element in the social relationship of groups at work. Groups need leaders a...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
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9. THE IMPACT OF GOVERNMENT INVOLVEMENT ON THE DEVELOPMENT OF SMALL AND MEDIUM SCALE ENTERPRISES IN NIGERIA (A CASE STUDY OF SOME SELECTED COMPANIES IN U...
» CHAPTER ONE 1.1 INTRODUCTION The government of any independent country has the constitutional power to formulate policies and make laws for the good o...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
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10. CHALLENGES OF GLOBALIZATION AND THEIR IMPACT ON KENYA AIRWAYS LIMITED
» ABSTRACT ‘The world is becoming a global village’, so the adage goes. It is a fact that the world has truly become a global village. Globa...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT