IMPACT OF MOBILE COMMERCE SERVICES ON THE PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN NIGERIA

IMPACT OF MOBILE COMMERCE SERVICES ON THE PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN NIGERIA

  • The Complete Research Material is averagely 105 pages long and it is in Ms Word Format, it has 1-5 Chapters.
  • Major Attributes are Abstract, All Chapters, Figures, Appendix, References.
  • Study Level: BTech, BSc, BEng, BA, HND, ND or NCE.
  • Full Access Fee: ₦7,000

Get the complete project » Instant Download Active

CHAPTER ONE

INTRODUCTION

1.1 BACKGROUND TO THE STUDY

Over the last decade the world has become more digitalized and mobile. This digitalization

brought about by the advancement in technology has affected all sectors of the economy

which the small and medium enterprise sector is not an exception. As a result of this, business

organisations world over have sought for ways of improving their business operations through

improved technologies in order to serve their customers better. Consequently, the advent of

Electronic commerce has assisted business organisations in achieving this desired goal. E-

Commerce refers to online transactions- buying and selling of goods and/or services over

electronic medium especially the internet (Yeo & Huang 2003). It consists of all commercial

transactions mediated by digital technologies such as landline telephone, electronic mails,

mobile-phones and internet which takes place over electronic networks.

As conceived by some schools of thought, Mobile-commerce is an extension of E-commerce

to mobile phones. Therefore, M-commerce involves an emerging set of applications and

services people can access from their Web enabled mobile devices (Sadeh, 2002). According

to this definition, m-commerce represents a subset of all e- commerce, including both

business-to-business and business to consumer. M- Commerce uses the internet for purchasing

goods and services as well as sending and receiving messages using hand- held wireless

devices. Some other schools of thought think it is another new channel after the internet, since

Mobile phones itself provides an easier way to access the internet as it brings about flexibility

and speed in its operations, thereby facilitating improvement in its operations leading to

substantial cost savings as well as increased efficiency and competitiveness. Generally, m-

commerce refers to any transaction with a monetary value that is conducted via a mobile

12


telecommunications network, thus enabling Wireless web applications users with Internet

enabled cell- phones undertake and carry out several kinds of transactions.

One of the fastest developments in mobile commerce has been made in Africa where the

inadequate bank infrastructures have encouraged financial firms to make use of mobile phones

rather than other E-commerce devices. One of the major characteristics that made M-

commerce


You either get what you want or your money back. T&C Apply







You can find more project topics easily, just search

Quick Project Topic Search