- The Complete Research Material is averagely 58 pages long and it is in Ms Word Format, it has 1-5 Chapters.
- Major Attributes are Abstract, All Chapters, Figures, Appendix, References.
- Study Level: BTech, BSc, BEng, BA, HND, ND or NCE.
- Full Access Fee: ₦4,000
Get the complete project »

CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
In Recent times, the performance of any brand name in business depends largely and advertising which is mapped out of marketing strategy.
Advertising has not only become an integral part of our society and economic system but also grows over the year to assume tremendous proportions both as a business activity and a social phenomenon. It has affected not only the business sectors but also the whole society.
According to Offiong Odun (2004), advertising is a way of projecting value, ideas and expectation and so on to consumers. It is most effective as a rein forcer of favorable attitudes, value and disposition already held by consumers.
Advertising as defined by the America Marketing association, as any paid form of non-personal preservation or promotion of ideas, goods or services by an identified sponsor. Advertising comes in various forms, it involves the use of newspapers and magazines, television, radio, display of direct mail, billboard and so on. It is carried out to build up long term preference for a particular brand. It helps in creating awareness about a new product and reminding customers of existing goods and services.
Advertising is basically a means of promoting brand name or product. Advertising is promotion tools (a marketing mix) that enhance the performance of a particular brand product in the market. According to Olaunye (2002), promotion is a process of communicating that has the intention of delivery message about a brand from the marketers to potentials and correct consumer. Advertising has a high public mode of communication by informing customers the brand and also making them to know the new or existing brands of product in the market. Besides, it is percisive mediums that permit the seller to repeat its message as many times as possible.
1.2 STATEMENT OF RESEARCH PROBLEM
Advertising is a marketing tool whose sale arm is to build preference for advertised brands or services. It has affected a brand performance. It informs subscribers about existing brands in the market. The relevance statement of the research work is to critically x – ray the effect of advertising on brands using Airtel Nigeria as a K-study.
1.3 OBJECTIVES OF THE STUDY
i To ascertain if advertising of brand leads to increase in sales?
ii To determine whether advertising increases the rate of production.
iii To determine if advertising can improve on customers patronage and loyalty
iv To know if advertising have a positive relationship with brand performance.
1.4 RESEARCH QUESTIONS
To effectively and efficiently carry out this study, the following research questions would be addressed:
1 Does advertising improve brands which lead to increase in sales?
2 Does advertising increase production in Airtel Nigeria?
3 Does advertising increase patronage and consumer loyalty?
4 Does advertising have any relationship with positive brand performance of Airtel Nigeria?
1.5 RESEARCH HYPOTHESES
i Ho: Advertising of brand does not lead to increase in sales
Hi: Advertising of brand lead to increase in sales.
ii Ho: Advertising does not determine increase in the rate of production.
Hi: Advertising determines increase in the rate of production.
iii Ho: Advertising does not increase patronage and consumer loyalty
Hi: Advertising increase patronage and consumer loyalty.
iv Ho: Advertising does not have any relationship with the positive effect of a brand performance of Airtel Nigeria
Hi: Advertising have a relationship with the positive effect on brand performance of Airtel Nigeria.
1.6 SIGNIFICANCE OF THE STUDY
This study seeks to identify the role advertising plays in the achievement of Airtel Nigeria objectives. This study will basically serve as a guide to the company and individual by giving them (both the company (Airtel Nigeria) and the customers). Insight into how well planned and effectively advertising program can help to yeild a positive impact it would have on their brand performance and what to do next in case of low impact.
1.7 SCOPE OF THE STUDY
This study involves a review of advertising campaign program of Airtel Nigeria from 2014. The study will highlight the meaning of advertising as a promotional tool and also examine the impact of advertising on the brand performance. This study period is one year.
1.8 LIMITATIONS OF THE STUDY
In the course of camping out this research work, numerous problems were encountered, one of the problems was finance, being a student, and it was not easy for me. Financially.
Secondly, most of the company’s management staff and workers were not opportune to respond to me due to their engagement with the company’s activities. Hence3 the researcher suffered and wasted a lot of time waiting for their responses and at the end, some copies of the questionnaires were not returned.
Time constraint, while carrying out this research work, the researcher was subjected to a stipulated time limit within which the findings must be reported.
A study of this magnitude requires more time than that which was given to the researcher and this was a serious limitation on my side and the research work.
1.9 OPERATIONAL DEFINITION OF TERMS
Advertising: This is defined by the America Marketing Association as any paid form of non-personal presentation or promotion of ideas, good and services by an identified sponsor.
Advertisement: This is simple the message of copy. The brand bill itself for example is an advertising copy.
Brand: Is a name, symbol, sign or logo or a combination of items intended to identify the goods or services of the seller or group of sellers and to differentiate them from that of their competitors as the case of Airtel Nigeria.
Performance: It is the study of phenomenal.
Production: This is an act of producing, making or creating something.
Management: This is the act and science of using available resources like man power, money, material and machines to achieve organizational goals.
Promotion: it is an activity done in order to increase the sales of production or services.
Organization: An organization is a combination of people or individual effort working together in pursuit of certain common purposes known as organizational goals.
You either get what you want or your money back. T&C Apply

You can find more project topics easily, just search
-
SIMILAR BUSINESS ADMINISTRATION FINAL YEAR PROJECT RESEARCH TOPICS
-
1. THE EFFECT OF EMPLOYEE PARTICIPATION IN MANAGEMENT DECISION MAKING (A STUDY OF FEDERAL POLY OKO)
» Abstract This research work is conceived with the effect of employee participation in management decision making in Federal Poly Oko Anambra State. Th...Continue Reading »Item Type & Format: Project Material - Ms Word | 54 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
-
2. WORK STRESS, JOB SATISFACTION AND TEACHERS’ TURNOVER INTENTION IN ZARIA METROPOLIS: THE MODERATING ROLE OF SELF EFFICACY
» CHAPTER ONE INTRODUCTION 1.1 Background to the study Teachers play a vital role in the society. Their impact are felt by the lives of all children fro...Continue Reading »Item Type & Format: Project Material - Ms Word | 128 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
-
3. CORPORATE PLANNING AS A GROWTH STRATEGY IN THE PRIVATE SECTOR (A CASE STUDY OF LIFE FLOUR MILL LIFE SAPELE)
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND Corporate planning particularly important in a developing country where resource are relatively scare. In Nige...Continue Reading »Item Type & Format: Project Material - Ms Word | 81 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
-
4. THE PROBLEMS AND PROSPECTS OF SMALL-SCALE INDUSTRIES IN NIGERIA
» ABSTRACT In Nigeria the recognition of the economic significance of small scale enterprises is only a recent phenomenon. Hitherto, the adopted industr...Continue Reading »Item Type & Format: Project Material - Ms Word | 50 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
-
5. CREDIT AND DEBT RECOVERY IN FINANCIAL INSTITUTIONS. (A CASE STUDY OF U.I.D.C PLC, WARRI DELTA STATE)
» ABSTRACT The purpose of this study is to evaluate the impact of Credit and Debt recovery Department in financial institution. It is also meant to assi...Continue Reading »Item Type & Format: Project Material - Ms Word | 62 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
-
6. IMPACT OF TEST MARKETING AND INNOVATION ON NEW PRODUCT
» CHAPTER ONE1.0 INTRODUCTIONAlthough product development is not usual recognized as a formal stage in the product life cycle, many ideas for long term ...Continue Reading »Item Type & Format: Project Material - Ms Word | 50 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
-
7. APPRAISAL OF COST CONTROL SYSTEM IN THE NIGERIA MANUFACTURING INDUSTRY (A CASE STUDY OF GUINESS NIGERIA PLC)
» ABSTRACT This project is carried out to design a computerized report sheet for secondary school in order to ease the stress involved in the computatio...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
-
8. WORK LIFE BALANCE AND EMPLOYEES’ PERFORMANCE
» CHAPTER ONEINTRODUCTION1.1 Background to the StudyLife is a set of pursuits. No one can achieve a fulfilling and promising life without family, health...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
-
9. EMPLOYEE BENEFIT AND ITS IMPACT ON EMPLOYEE PRODUCTIVITY
» CHAPTER ONE INTRODUCTION Maintaining healthy employee relations in an organization is a pre requisite for organizational success. One way of maintaini...Continue Reading »Item Type & Format: Project Material - Ms Word | 67 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
-
10. AN ASSESSMENT OF THE EFFECTS OF SALARY INCREMENT ON EMPLOYEES MOTIVATION AND TURNOVER (A CASE STUDY OF GOMBE LOCAL GOVERNMENT) ...
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY In every organization, large or small, private or public enterprises, human resources are always ...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT