EFFECT OF SAFE-TOKEN ADOPTION ON CUSTOMER SATISFACTION OF BANKS IN NIGERIA

EFFECT OF SAFE-TOKEN ADOPTION ON CUSTOMER SATISFACTION OF BANKS IN NIGERIA

  • The Complete Research Material is averagely 77 pages long and it is in Ms Word Format, it has 1-5 Chapters.
  • Major Attributes are Abstract, All Chapters, Figures, Appendix, References.
  • Study Level: BTech, BSc, BEng, BA, HND, ND or NCE.
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Abstract

Technology has been adopted all over the globe which has brought significant changes in the

way of business operations are been carried out. Thisstudy investigated the effect of safe-

token adoption on customers‟ satisfactionof banks operating in Nigeria. The objectives of this

study are to determine the effect perceived ease of use, perceived usefulness and perceived

trust of safe-token technology on customer satisfaction. Questionnaires were distributed using

quota and purposive sampling. A total of 427copies of questionnaire were used for analysis.

PLS-SEM path modelling was employed to process the data. Three hypotheses were

developed in alternate form and resultssupported the hypotheses. Findings show that

perceived usefulness, perceived ease of use and perceived trust of safe-token positively

influence customer satisfaction. It is recommended that banks should provide need to pay

attention to design a user-friendly interface allowing consumers to feel free of mental effort

when using the


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