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ABSTRACT
Impulse buying behaviour has received considerable attention from marketing practitioners and
has been studied extensively from different dimensions. There is clear evidence that this
behaviour is common in modern Shopping Malls. This study investigated effect of demographic
factors on impulse buying behaviour in Ilorin, Nigeria. The study adopted cross-sectional survey
approach. Questionnaire was used to survey 406 respondents who were selected using mall
interception convenient sampling. Data were collected in Shoprite Shopping Mall, Ilorin. PLS-
SEM path model was employed to process the data. Six hypotheses were formulated in null
form.The result revealed that age, marital status, education, occupation and income have impact
on consumers‟ impulse buying behaviour. In addition, the results revealed that gender is not
directly linked to impulsive buying behaviour. The study concluded that demographic factors
(age, mari
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SIMILAR BUSINESS ADMINISTRATION FINAL YEAR PROJECT RESEARCH TOPICS
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1. FINANCIAL REPORTING AND BANK PERFORMANCE
» ABSTRACT The purpose of this study was to examine banks, on investments and performance appraisal. It was also to ascertain the problems of using fina...Continue Reading »Item Type & Format: Project Material - Ms Word | 69 pages |
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2. THE IMPACT OF PRODUCTION PLANNING AND CONTROL ON OPERATIONAL COST OF MANUFACTURING INDUSTRIES; A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC KADUNA
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3. THE ROLE OF PACKAGING ON CONSUMER BUYING BEHAVIOUR
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4. EFFECTIVE COMMUNICATION AS A STRATEGY FOR ENHANCING ORGANIZATION PERFORMANCE
» TABLE OF CONTENTS Title page......................................................................................................................ii C...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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5. THE IMPACT OF QUALITY CONTROL ON ORGANIZATIONAL PERFORMANCE
» CHAPTER ONE INTRODUCTION BACKGROPUND OF THE STUDY The ultimate or core aim of an organization in this world today with the level of competition is to ...Continue Reading »Item Type & Format: Project Material - Ms Word | 76 pages |
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6. EVALUATE THE CHALLENGES ASSOCIATED WITH THE GROWTH RATE OF INDIGENOUS COMPANIES IN NIGERIA
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY One of the major economic backwardness of the most third world countries like Nigeria is the over...Continue Reading »Item Type & Format: Project Material - Ms Word | 57 pages |
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8. THE EFFECT OF EMPLOYEE MOTIVATION ON PRODUCTIVITY IN A MANUFACTURING ORGANIZATION. (A CASE STUDY OF NIGERIA BOTTLING COMPANY, WARRI)
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9. WORKPLACE DISCRIMINATION AND TALENT RETENTION IN UNIVERSITIES IN OGUN STATE, NIGERIA
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10. The Influence Of Organization Background On Training Manpower Development And Employee Performance
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