- The Complete Research Material is averagely 258 pages long and it is in Ms Word Format, it has 1-5 Chapters.
- Major Attributes are Abstract, All Chapters, Figures, Appendix, References.
- Study Level: MTech, MSc or PhD.
- Full Access Fee: ₦40,000
Get the complete project »

ABSTRACT
The intensity of competition among players in the Flour Milling industry in Nigeria necessitated the development of a business strategy to out-perform one another and achieve desired level of performance. Competitive pricing was therefore a common strategy adopted by these firms. Less attention was paid to competitive behaviour, people management practices, supply chain strategy, the external business environment and product offering which could assist in building competitive strengths and superior performance. As a result of the negative effects of competitive pricing, operations are being downsized along with attendant staff redundancy, job losses and a consistent drop in the financial results of all players in the industry. This study evaluated the competitive dynamics and corporate performance of selected flour milling companies in Nigeria.
The study adopted a survey research design. The population for the study consisted of 3,424 staff of selected Flour Milling companies in Nigeria. The staff were stratified into management and senior staff as respondents. A sample size of 500 was randomly drawn from the population. A validated questionnaire was adapted for the study. The Cronbach’s Alpha coefficient for the constructs ranged between 0.78 and 0.86. A total of 500 copies of the questionnaire were administered, with a response rate of 91.4%. The data were analyzed using descriptive and inferential (Pearson Product moment correlation and hierarchical regression) statistics.
The findings revealed that there were significant relationships between Competitive Behaviour and Corporate Performance (r=0.599; p = <0.05); People Management Practice and Corporate Performance (r = 0.697; p <0.05); Supply Chain Strategy and Corporate Performance (r = 0.633; p <0.05); External Business Environment and Corporate Performance (r = 0.647; p <0.05) and Product Offering and Corporate Performance (r = 0.733; p <0.05). It also revealed significant moderating effect of Competitive Capability on the relationship between Competitive Behaviour and Corporate Performance (F = 83.635; R2 = .440; R2 Change = .087; p <0.05); People Management Practice and Corporate Performance (F = 44.669; R2 = 0.500; R2 Change = 0.045; p = <0.05); Supply Chain Strategy and Corporate Performance (F = 66.230; R2 = 0.474; R2 Change = 0.067; p <0.05) and External Business Environment and Corporate Performance (F = 48.462; R2 = 0.476; R2 Change = 0.051; p <0.05). However, Competitive Capability did not significantly moderate the relationship between Product Offering and Corporate Performance (F = 2.296; R2 = 0.598; R2 Change = 0.002; p = 0.130>0.05).
The study concluded that competitive behaviour, people management practices, supply chain strategy, product offering and external business environment significantly relate with competitive capability and produces desired corporate performance. It recommended that flour milling companies should strategically harness the opportunities in competitive dynamics to strengthen their competitive capability and achieve desired corporate performance.
Keywords: Competitive dynamics, Corporate performance, Competitive pricing, Competitive capability, Competitive behaviours
You either get what you want or your money back. T&C Apply

You can find more project topics easily, just search
-
SIMILAR BUSINESS ADMINISTRATION FINAL YEAR PROJECT RESEARCH TOPICS
-
1. EMPLOYER-EMPLOYEE RELATIONSHIP AND JOB SATISFACTION IN SELECTED PUBLIC SERVICE ORGANIZATIONS IN OYO STATE
» CHAPTER ONE INTRODUCTION 1.1 Background to the study At the beginning of any established business contract is the employment relationship which connec...Continue Reading »Item Type & Format: Project Material - Ms Word | 71 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
-
2. AN EVALUATION OF CAPITAL STRUCTURE AND PROFITABILITY OF BUSINESS ORGANISATION
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY The most important decision all corporate managers should take into consideration is the way in w...Continue Reading »Item Type & Format: Project Material - Ms Word | 71 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
-
3. EFFECT OF LEADERSHIP STYLES ON THE PERFORMANCE OF SMALL AND MEDIUM SCALE ENTERPRISES IN KADUNA STATE
» Abstract The factors which lead to the failures of Small and Medium Scale Enterprises could be tied to their decision making process, hence their lead...Continue Reading »Item Type & Format: Project Material - Ms Word | 112 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
-
4. THE IMPACT OF HUMAN RESOURCE PLANNING ON PRODUCTIVITY IN SSABML NIGERIA LIMITED, KADUNA
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study The history of planning is old as man himself planning had started from the ancient era during th...Continue Reading »Item Type & Format: Project Material - Ms Word | 55 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
-
5. THE IMPACT OF TRAINING ON WORKERS PERFORMANCE
» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY The effectiveness in realization of an organization’s set goals and objectives is within the framew...Continue Reading »Item Type & Format: Project Material - Ms Word | 65 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
-
6. EFFECT OF TAX INCENTIVES AND CONCESSION ON GROWTH AND DEVELOPMENT OF SMEs IN NIGERIA CASE STUDY OF (SME TAXPAYERS IN IKEJA LAGOS STATE, IBADAN)
» CHAPTER ONE INTRODUCTION 1.1. BACKGROUND TO THE STUDY Small businesses are seen as one key source of economic growth. For this reason, myriad economic...Continue Reading »Item Type & Format: Project Material - Ms Word | 51 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
-
7. COMPENSATION MANAGEMENT AND EMPLOYEE’S PERFORMANCE IN PUBLIC SECTOR, NIGERIA (A CASE STUDY OF UNIVERSITY OF JOS)
» Abstract Compensation is the reward workers receive for their service or contribution to the organisation. A literature reviewed showed that compensat...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
-
8. AN EVALUATION OF THE IMPACT OF SUPERVISION AND CONTROL OF THE CENTRAL BANK ON THE PERFORMANCE OF COMMERCIAL BANKS
» ABSTRACT This research project tends to evaluate the impact of supervision and control of the Central Bank on the performance of commercial banks. Acc...Continue Reading »Item Type & Format: Project Material - Ms Word | 50 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
-
9. INFLUENCE OF INFORMAL GROUPS ON PRODUCTIVITY (A CASE STUDY OF UNIVERSITY OF NIGERIA TEACHING HOSPITAL, ENUGU.)
» ABSTRACT Informal group came into existence through the interaction of people as a result of socialization. When individual meet and interact with one...Continue Reading »Item Type & Format: Project Material - Ms Word | 90 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
-
10. IMPACT OF EMPLOYEES MOTIVATION ON ORGANIZATIONAL PRODUCTIVITY. (A CASE STUDY OF POWER HOLDING COMPANY OF NIGERIA ENUGU, ENUGU STATE)
» ABSTRACT The study is focused on the impact of employee motivation on organizational productivity.(A Case Study of PHCN Okpara Avenue). The population...Continue Reading »Item Type & Format: Project Material - Ms Word | 87 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT