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ABSTRACT
Hospitality business is a facet of the Nigerian economy that enhances economic growth and development as small and medium enterprises through foreign investments because foreigners’ would like an environment conducive like that of temperate region which is their place of origin, also the indigenous investors will also lodge in these hotels like Nova hotels for their business. This study seeks to examine recruitment or human resources management and marketing strategies. And factors that affect the efficient and effective management of marketing and human resources and how these factors could inhibit workers productivity. This study inquires how employees moral attitude for sustainable productivity through marketing in the hotel industry can be improved. To accomplish the aforementioned objectives the study undertook, the collection of relevant data from various sources (Noval Hotels and Ibom Golf Resort) through the use of questionnaires as instrument for data collection. The researcher was able to get relevant data from owners of hotels. In order to avoid the shortcoming of the questionnaires method, personal interviews were conducted to clarify data already collected by means of questionnaires. After a careful analysis of the data through the use of simple percentages and chi-square test. It was discovered that factors such as nature of managerial supervision, advertisement and use of marketing mix, recruitment and other employment procedures can negatively affect workers productivity. It was also discovered that moral standards is influenced by inefficient performance of managerial functions.
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SIMILAR BUSINESS ADMINISTRATION FINAL YEAR PROJECT RESEARCH TOPICS
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1. CHECKS AND BALANCE OF PRISON ADMINISTRATION IN NIGERIA
» CHAPTER ONE INTRODUCTION 1.1 Background of the study A prison is a place/space used to confine criminal or people convicted or awaiting trial. It incl...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
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2. DECISION MAKING PROCESS IN PUBLIC SERVICES USING YOUR ORGANISATION AS A CASE STUDY
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Decision making is a major responsibility of all administrators. It is the process of choosing fr...Continue Reading »Item Type & Format: Project Material - Ms Word | 32 pages | Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
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3. NEW PRODUCT DEVELOPMENT AND ITS IMPACT ON PROFITABILITY IN BANKING INDUSTRY
» CHAPTER ONE 1.0 BACKGROUND OF THE STUDY INTRODUCTION Banking Industry has to be good at developing new products. It must also manage them in the face ...Continue Reading »Item Type & Format: Project Material - Ms Word | 77 pages | Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
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4. THE IMPACT OF STRATEGIC PLANNING ON ORGANISATIONAL PERFORMANCE (A CASE STUDY OF NIGERIA BOTTLING COMPANY OF NIGERIA PLC)
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Strategic planning which is process chart involves analyzing the opportunities and threats in...Continue Reading »Item Type & Format: Project Material - Ms Word | 70 pages | Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
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5. STRATEGY FOR IMPROVING WORKERS MORALE AND PRODUCTIVITY IN AN ORGANIZATION (A CASE STUDY OF ISOKO NORTH LOCAL GOVERNMENT AREA)
» CHAPTER ONE 1.1 INTRODUCTION In every organizational set up, you will always find two indispensible group. These are the employers and the employees. ...Continue Reading »Item Type & Format: Project Material - Ms Word | 50 pages | Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
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6. THE ROLE OF PRODUCT DEVELOPMENT AND MANAGEMENT IN A MANUFACTURING COMPANY USING YOUR ORGANISATION AS A CASE STUDY
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Product plays a central role in the activities of all organisations it is the medium through whic...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
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7. EFFECT OF JOB SATISFACTION ON PRODUCTIVITY IN A BUSINESS ORGANIZATION
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8. COMPETITIVE DYNAMICS AND CORPORATE PERFORMANCE OF SELECTED FLOUR MILLING COMPANIES IN NIGERIA
» ABSTRACT The intensity of competition among players in the Flour Milling industry in Nigeria necessitated the development of a business strategy to ou...Continue Reading »Item Type & Format: Project Material - Ms Word | 258 pages | Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
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9. THE ROLE OF CAPITAL MARKET IN INDUSTRIAL GROWTH AND DEVELOPMENT IN NIGERIA
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The capital market has been identified as an institution that contributes to the socio economic g...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
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10. PROBLEMS AND PROSPECTS OF ENTREPRENEURSHIP DEVELOPMENT IN DELTA STATE
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The entrepreneur plays a vita role in the process of economic growth and development. Iwu Eze A. ...Continue Reading »Item Type & Format: Project Material - Ms Word | 44 pages | Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT