FACTORS AFFECTING COMPETITION IN THE COMMERCIAL BANKING INDUSTRY IN NIGERIA (A CASE STUDY OF UBA)

FACTORS AFFECTING COMPETITION IN THE COMMERCIAL BANKING INDUSTRY IN NIGERIA (A CASE STUDY OF UBA)

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ABSTRACT

            The main objective of this study is to determine the factors that affect competition in commercial banks.  Competition as a market situation which holds where there are a large number of business firms that are capable of supplying the same or similar services (McKenna and Eleming, 1995).

            A subsidiary objective for this study was on the effect of environmental factor on competition in commercial banks, the effect of financial factor on competition in commercial banks and the effect of customer service on competition in commercial banks.  Based on this subsidiary objectives, a questionnaire was developed and a total of 60 respondents were administered the questionnaires.  58 respondents of a total of 60 agreed that environmental factor affects competition in commercial banks, 59 respondents of the total respondents was of the opinion that financial factor affects competition in commercial banks and 60 respondents of the total agreed with customer service as a factor that affects competition in commercial banks with percentages of total respondents of 96.7%, 98.3% and 100% respectively for Yes.

            However, it was observed that these factors that affect competition in commercial banks are independent of each other, based on the findings from respondents and data collection.

CHAPTER ONE

INTRODUCTION

1.1              BACKGROUND OF THE STUDY

       The name bank is derived from the Italian word banco desk/bench used during the renaissance by Florentine bankers who used to make this transaction above desk covered by a green table cloth.  However, there are traces of banking activities even in ancient time.

            In fact, the word traces its origin back to the ancient Roman Empire, where money lenders would set up their stalls in the middle of enclosed country and called macella on a long bench called bancu, from which the word banco and bank are derived.

            Mckenna & Fleming (1995) described competition as a market condition which exist when there are  large number of business enterprise, all able to supply the same or similar products or service to a large  number of purchase/buyers.

            In this last decade there has been a high competition within the banking industry in Nigeria, with the licensing and establishment of more banks bringing the total number of commercial and merchant bank in the country to about eight – seven , there has been high tendency for various banks in the industry to fend for themselves for survival.

            A commercial bank is defined as an establishment which accepts deposit from customers that are prepared which loans an advances and general financial business concerning all forms of trade are made.  Examples of such trade are retail, wholesale, import and export trade.

            The 1991 banking decree defines a commercial bank as any institution which carries out banking business in Nigeria, which includes a commercial bank, a discount house, financial institution and an acceptance house. (Federal Republic of Nigeria 1991).

The commercial banking industry in Nigeria has been positively affected by competition.  In attempt by commercial banks to fend for themselves many method have been adopted to improve corporate efficiency and maximize profit.  This method led the Nigeria banking into scientific approach and investigation into better ways to achieve corporate goals and objective.  Some suggested method includes expansion of existing operational facilities to area of wider market, Improving corporate efficiency, diversification  of port-folio and investment banking, appropriate marketing, application of combined branch and little   degree of unitary banking, good publicity, employment and development of capable staff and carrying out research for onward positive development and growth.

Also each day competition in the industry is heightened by emergence of new brand in commercial banks, many of the older commercial banks have been force to change in their operation due to the competition. It is interesting to watch older commercial banks paying as much as 14 – 19% same deposit before the 1986 deregulation in the commercial banking industry has been highly regulated.  Economic regulation in general, embraces controls which government imposes on economic and business activities reaching the maximum regulation.  The government can be said in participating in some non-traditional public sectors activities in order to foster competition and improve economic Efficiency.  When regulation fails as it often does the process of deregulation is inevitable begins in a bid to avoid collapsed  whole systems.

Economic deregulation is defined as deliberate and systematic removal of regulating controls.  Structure and operational guideline in the administration and pricing system in the economy.  The underlined philosophy of the deregulation of an economy or its component segment is the belief that factors of production, good services are optimally priced and allocated when their prices are freely determined in a competitive environment.  The aim of the study is to determine four factors affecting competition in the  commercial banking industry in Nigeria.

1.2       STATEMENT OF THE RESEARCH PROBLEM

The relevance of commercial bank in the economy of any nation cannot be over emphasized.

They are the cornerstone, the linchpin of the economy of a country.

The financial deregulation in Nigeria started in 1987 and the associated financial innovation have generated an unprecedented degree of competition in the banking industry.  The deregulation initially pivoted powerful incentives for the expansion of both size and number of banking and non-banking institutions.

The consequent phenomenal increase on the number of banking and non-banking institutions provide financial services which led to increased in competitions among various banking institution and banking and non-banking financial intermediaries.  Apart from the competition with the range of financial activities, commercial banks have also faced problem associated with a persistence show down in economic activities, several political instability, virulent inflation, worsening economic financial condition of their corporate borrowers and increased incidence of fraud and embezzlement of funds.  All these  factors of deregulation, competition , innovation, economic recession political, instability escalating inflation and frequent reversal in monetary policy hence combined to create a challenging and precautions financial environment for banks.  Consequent of new financial environment has been rapidly dealing profitability of the traditional banking activities.  This in a bid to survive and maintain adequate profit level in this highly competitive environment banks have tended to take excessive risk.

But then the increasing tendency for greater risk taking has resulted to insolating and failure of a large number of banks.  Hence the sole aim of the study is to determine how some of these factors affect commercial banking industry either positively or negatively.

1.3       THE OBJECTIVES OF THE STUDY

The main objective of the study is to determine the factors that affect competition in commercial banking industry.

The  other objective includes:

        i.            To determine how financial factors affect competition in commercial banking industry.

      ii.            To determine how the environment affect competition in commercial baking industry.

    iii.            To determine how customers services affect competition in commercial bank.

    iv.            To determine the characteristics relevant to the banking industry in a perfectly   competition market.

1.4       RESEARCH QUESTIONS

The Research work then attempt to answer the following research questions.

i.                    Can we determine the factors that affect competition in the commercial banking industry.

ii.                  Can we determine how environment affects competition in the banking industry,

iii.                Can we correlate the number of commercial banks and each  of the financial functions namely:  deposit, total assets, loan and advances that affect competition in commercial banks.

iv.                Can we determine how customers service affect competition in the banking industry.

1.5       SIGNIFICANCE OF THE STUDY

This study is significant because of the following reasons.

i.                    It will generate information in the new millennium on environment, customer service, financial and marketing factors that will make commercial banks in Nigeria to cope well with the competition.

ii.                  It will provide information in the various  factions of competition as it would be useful to economic policy makers  bank managers and financial institution, management, banking and finance

iii.                It will be useful to the public in general

1.6       RESEARCH OF HYPOTHESES

Ho:      There are competition factors affecting commercial banks.

H1:      There are no competition factors in commercial banks.

Ho:      There are environmental factors in competition of commercial banks.

H1:      There are no environmental factors in commercial banks.

Ho:      There are financial factors affecting competition in commercial bank.

H1:      There are no financial factors in commercial banks.

Ho:      Customer services affect competition in commercial banks.

H1:      Customer services do not affect competition in commercial banks.

1.7       SCOPE OF THE STUDY

This research work is to be structured in five Chapters as follows:

1.                  Introduction

2.                  An overview of commercial banking industry in Nigeria


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